Johnson Outdoors Reverse Sales Downturn In The Third Quarter Of About 6%

Johnson Outdoors, the outdoor leisure group, said in its latest third quarterly report that sales slump in the first two quarters ended in the third quarter of June 27th. Net sales rose from nearly 129 million 800 thousand to 137 million dollars in the same period last year, an increase of about 6 percentage points, of which outdoor sales accounted for about 15 million 750 thousand US dollars.

In the past 3 quarters, the total sales volume of Johnson Outdoors was about $341 million, which was lower than that of the same period last year, but the outdoor equipment sales maintained a relatively high growth rate, from 33 million 358 thousand US dollars in the same period last year to 35 million 107 thousand US dollars, an increase of 6%, of which the net sales of military tents in the third quarter increased by 46%.

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This long and harsh winter environment has obviously affected people's outdoor leisure activities, and the retail market has also been greatly affected.

By the third quarter, our brand new products were launched, which led to strong sales growth.

This further illustrates the importance of new and continuous investment in product development and innovation (and store sales).

"For the rest of the year, we will continue to maintain a steady growth momentum and strengthen innovation to ensure that there are exciting new products coming in next quarter," said Helen Johnson-Leipold, Johnson Outdoors's board chairman and chief executive officer.

In the 70s of last century, Samuel C. Johnson founded Johnson outdoor company in the United States, which integrates design, production and marketing of outdoor products. The main products are four major industries: navigation electronics, diving equipment, ship equipment and outdoor products.

The brand of fishing vessels mainly includes: Ocean Kayak, Minnkota, Humminbiro, Cannon, Geonav, Extrasport Gear.

The canoe brands mainly include: Necky Kayaks, Old Town Canoes, Lendal, Carlisle Paddles.

The brand of diving products mainly includes: Scubapro, Uwatec and Seeman.

Camping brands mainly include Tech4o, Eureka, Silva and For Life outdoor.

In 2011, Johnson had a total annual revenue of 407 million 400 thousand US dollars, with a total number of more than 1400 employees and branches in more than 20 countries and regions around the world.

At the end of 2012, Johnson bought Jetboil, the leading brand of outdoor stoves, for $16 million. The company expects that this paction will bring 10 million US dollars in sales revenue in 2013 (2013 stores).

As of the 2013 fiscal year of September 27, 2013, Johnson Outdoors's operating profit achieved double-digit growth, net income increased by 90% over the previous year, and net sales increased 3.4 over the same period last year.

Up to 426 million 500 thousand dollars.