Rui Fu Shopping Center Tries Water City Outlets To Go To Mai City.

Yesterday, reporters once again drove to the Rui Fu Shopping Center, located at 51 of the civil right road.

Compared with the busy scene of grand opening last year, the shopping mall door is closed.

Through the window, some of the counters have been withdrawn and empty.

Outside the shopping center, only some of the merchants who have not yet fully evacuated are left to deal with the final sale.

"Last Monday (August 25th), we completely closed down, and adjusted the format and investment."

Rui Fu Shopping Center stakeholders told an interview with a Commercial Daily reporter.

"From the opening up to now has been losing money, according to this progress, a year will be afraid of losing tens of millions."

The person also said that the repackaged shopping malls will be brighter and more localized. The Hongkong professional team will be responsible for investment promotion and is expected to reopen at the end of the year.

However, for the location of the store after reloading, the other side only indicated that in the future, the brand new store will definitely increase the proportion of leisure, catering, entertainment, nail dressing, hairdressing and other formats.

It is understood that Rui Fu Shopping Center business area of 47 thousand square meters, a total of more than 400 parking spaces, Chongqing Rui Fu Business Management Co., Ltd. to spend 1 billion 400 million to build, with the direct sales of the outlets.

It is the first "City outlets" in our city and even in the West.

"Compared with the city's outskirts, locking the family weekend shopping group of outlets, City outlets can fill the Monument for Liberation business district high-end white-collar daily.

The market prospect is broad and will not repeat the mistakes of Yintai department store.

This is the expression of relevant person in charge when Rai Fu Shopping Center opened last year.

Wishes are always beautiful, but reality is even more cruel.

In an interview with reporters yesterday, a senior retailer in the city, who did not want to be named, said that compared with the market, it had been sitting on a rail terminal and had sufficient daily flow. However, the core competitiveness of this seemingly "golden area" has become one of the important reasons why its operation is less than a year.

According to the analysis, the traffic volume is large, but more than six or seven of them are passers-by. In addition, the field area is located in the Monument for Liberation business district. Consumers will be affected by traffic jams before shopping, and their parking spaces are less. "Consumers are not allowed to travel by light rail, buy a lot of goods and squeeze light rail home."

At the same time,

Repeated setbacks are another reason for its operational difficulties.

"In terms of the definition of otter, whether it is in the suburbs or in the urban area, brand resources and commodity management capabilities are the key."

Li Yunyang, Secretary General of the city Retailers Association, said.

According to the insider of the store, after the opening of the business, many luxury brands that it planned to introduce failed to enter. The brands on the first floor were still good, but the more they went upstairs, the more messy the brands became, resulting in the big price gap and the overall image damage.