Speed Up Internationalization: Quanzhou Shoe And Garment Enterprises Aim At Overseas Emerging Markets

Recently, Anta shoes, XTEP, PEAK, 361 degrees, and so on, Quanzhou shoes and clothing brand has released the first half of this year's performance report. According to PEAK's performance report, PEAK's turnover in the first half of the year was 1 billion 291 million yuan, and its net profit was 121 million, an increase of 34.6% over the same period last year, so as to achieve a full recovery. And everything has been benefited from PEAK's overseas market revenue in the first half of this year, a sharp increase of 68% to 290 million yuan compared with the first half of last year.

PEAK sports CEO Xu Zhihua said: "the opening of the opening of the 2014 Spanish Basketball World Cup and a series of events will further enhance the brand awareness and appeal of PEAK in the world, PEAK's annual growth target is expected to be achieved."

Also aiming at overseas markets is 361 degrees. The company says it will increase its own way of developing overseas markets in the future to replace existing distributors' business models. At present, overseas sales account for 11% of the total turnover. The company expects that Brazil office's contribution to turnover will be improved in the second half of this year. At the same time, the company plans to set up offices in the United States in the second half.

At the same time, Anta also mentioned the internationalization strategy in the semi annual report. Anta CEO Ding Shizhong revealed: "Anta's strategy is to go out of the enterprise instead of going out of the brand. He takes Lenovo and Geely as Anta's benchmarking enterprises, and acknowledges that Anta has been looking for suitable acquisition targets."

It is understood that in the process of internationalization, all sports brands also have their own different ideas. In the 2013 annual earnings report of 361 degrees, two initiatives were considered worthy of note. The first is to set up a joint venture with the leading brand OneWay of Finland, and formally enter the sports market in Nordic Europe. Second, the group set up an overseas business department with experienced and experienced experts. The team is responsible for bringing the brand to the international stage and developing business in Brazil and other Latin American countries for the first time. 361 degree has made it clear that in 2014, as an important turning point to speed up the development of overseas markets in 31st degree, and even considering the particularity of overseas markets' cognition and demand for products, the R & D center has been placed in Taiwan.

PEAK's overseas expansion strategy is "localization of local resources", through sponsoring local events to match brand publicity, and then find the right distributors to sell products. Liu Xiang, director of public relations at PEAK, said: "at present, PEAK has more than 200 stores overseas, and has a layout in Europe, the Middle East and the Asia Pacific region."

In addition, PEAK has become an attempt to expand the international market with e-commerce. "We use electricity providers to expand the international market, take the state as a unit, encourage and lower the threshold so that they can do it first and finish their confidence before they start a shop, and then interact with the Internet and enter the 100 overseas markets in 3 years." Xu Jingnan, chairman of PEAK, is very confident about this.