Business Treasure: Businesses Need Innovative Business Models

The Plaza is usually operated by the mode of "rentals". Under such a mode of operation, the greater the number of investment in shopping plaza, the greater the profits and the more brands and merchants attracting more shops.

Correspondingly, the more merchants and brands in the Plaza, the greater the attraction to customers. The overall operation capacity of the Plaza will be enhanced.

Compared with the modern urban life circle in our district, the shopping plaza, which combines entertainment, shopping, living, leisure and health care, has brought great convenience to the life of the citizens, and has gradually become the new favorite of the public.

From the city bridge north to the bridge south street, only ten minutes' drive, it has opened several square, such as diamond collection square, Xili Plaza, sky curtain square, new Daxin square, ha street, Austrian garden square, etc., but the business structure of each square is almost the same, almost all have catering, clothing, cinema, fitness,

Shoes and other brand businesses.

The reporter found that the traffic in these squares is not average, such as the high popularity of the square, the new grand new square and so on, and even the crowds in the holidays, while the sky curtain square and the Xili square are relatively small, but even the holidays are very cold.

The reporter learned from Miss Tang, who is responsible for Xili Plaza, that the main customer group facing the Plaza is the residents in the surrounding area. The consumption level of the middle end is attracting many wage earners.

In the face of the competition of the new shopping plaza, such as the Austrian Garden Plaza and Harbin street, Miss Tang has not been able to think of any countermeasures for the time being.

According to her introduction, the attraction of the Plaza is mainly reflected in investment promotion. Different consumer groups have different requirements for the brand entering the Plaza. The more the Plaza, the more consumers choose.

The new Jin square will divert some customers, which is inevitable. Although it is deserted, such as diamond collection, Austrian garden and new Daxin, she still has the confidence to retain the old customer group.

In addition to some long-standing shopping plaza, in recent years, there have been many more, located in Qinghe East Road, the newly opened Hui Long Xintian is still attracting investment.

KTV, Pan Yang International studios and so on attracted many young consumer groups, and at the same time led the catering enterprises in the Plaza, but for clothing,

Consumption of furniture and furniture is still in its infancy.

Although there are many shopping malls in our district, the choice of shopping plaza is fixed.

Miss white-collar, who lives in the north of the city bridge, often takes advantage of the weekend to go shopping at the Olympic Park Square, but seldom visits the square or new Daxin square near her home.

She told reporters that the clothing brand of Austrian Garden Plaza is quite complete, the price and type of the brand are all in line with their own positioning, and the dining and entertainment are complete, the choice is various, the shopping environment is comfortable, so they prefer to cross the lot from the North District to the South District to shop.

Miss Guo is not a case. According to the interviews with several passers-by, many young consumer groups have been shopping across the area.

Most people have high enthusiasm for shopping, especially women. There is a certain preference for the choice of shopping brand. The consumers are willing to choose the brand. They will take the brand of the plaza as the consumption orientation, and as long as the traffic is convenient, they will be willing to spend some time on the traffic.

Mr. Pan, who lives in Helen castle, will only go shopping at Tianhe department store in the center of Huambo, where new brands such as new brun, Nike, Eddie Das, Puma and so on will be gathered, which is more attractive to him than the fashion brand of Olympic Garden Plaza.

The opening of shopping plaza promotes the development of local economy, but also brings convenience to the life of citizens. But once the number exceeds the boundary value, it is more likely to cause excess phenomenon and cause negative problems.

Professor Zhou, an economics professor at a university, said in an interview that the number of shopping plaza depends on the level of local economic development and the purchasing power of residents.

For enterprises, it is bound to bring fierce competition. If competitiveness is not enough, they can only close their businesses.

For residents, the increase of shopping plaza will bring convenience to life and enhance the investment value of real estate.

He also cautioned that the operation of shopping plaza is affected by the local economy and will also be counterproductive to the local economy.

If all the squares are well managed, it will undoubtedly contribute to the surrounding citizens and the local economy.

Conversely, it will affect the development of local businesses and investment confidence of merchants, and will have a negative impact on attracting investment in cities.

The opening of shopping plaza should not be considered solely from the profit situation. It should be considered comprehensively from the aspects of government's planning, site selection and management characteristics.