CHIC2009: Create The Future Value With Chinese Clothing Brands

On March 26, 2009 ~29, the seventeenth China International Clothing and Accessories Fair (CHIC2009), hosted by the China Apparel Association, China World Trade Center Company Ltd and the China Textile Council of the International Trade Promotion Council, will be held at the Beijing China International Exhibition Center (New Museum).

This CHIC has been held under the background of the worldwide economic cold wave, but it is carrying the expectations of all Chinese costumes as before. It should be born of the demand for better survival and development of China's clothing brand. It should change the demand of China's clothing brand in the new strategic opportunity to adjust and upgrade. Under the severe economic situation, it still puts forward a new goal of "breakthrough and innovation, pformation and upgrading".

It will continue to shoulder the important task of guiding the progress of China's garment industry and promoting the development of China's clothing brand. With the scale and influence of a brand exhibition, we should create a future value with Chinese clothing brands.

The environment has changed, and CHIC needs to change. CHIC, which has a 16 year history, has long been the collective memory of Chinese costumes in March. The upcoming CHIC2009 will be doomed to be more deeply remembered in the history of the industry.

Because the environment in which the industry is changing has changed.

Affected by many factors, such as labor force, rising cost of raw materials, appreciation of the renminbi, and the current severe economic situation, the development environment of China's garment industry has encountered difficulties.

With the change of the environment is the change of the needs of the industry, the general mentality is how to turn the crisis into an opportunity in the face of changing circumstances, to turn challenges into opportunities and create greater value as new demands of the costumes.

In this context, CHIC also needs new attributive. It must reflect the positive trend of China's garment industry upgrading, brand development and enterprise upgrading.

Therefore, the content of CHIC2009 has far exceeded the exhibition itself, and exhibitors seem to be no longer just as simple as enterprise behavior.

CHIC, we must show our new changes in industry, new opportunities in the industry and brand new styles. The CHIC2009 will be presented in front of the industry with new faces.

It will continue to refine and deepen services, and further build "CHIC" into the most forward-looking information brand, information technology, business opportunity, exchange and sharing fashion brand in fashion industry, so as to promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

(CHIC2009) the core word of value, CHIC, director of the hosting company, said: "for CHIC2009's positioning, we are not confined to commerce, but to value.

This year, we propose that CHIC should pform itself from a simple exhibition platform to a value platform.

CHIC2009 will pay more attention to helping enterprises build brand value.

Conversely, it is precisely because of the value of the building, will achieve CHIC this new platform.

To deliver value by service, create value by service, and share value by service.

This is the new height of CHIC2009.

CHIC2009 will adhere to the "promotion of brand value enhancement" as the core, with "professional services, brand services, comprehensive services" as the purpose, enter the new era of pformation of stereoscopic integration mode, further promote the value creation and value promotion of Chinese and foreign clothing and apparel brands.

CHIC2009 will innovate in the form of organization and presentation, increase the intensity of brand communication, strengthen professional trade and business services, enrich related cooperation among all kinds of elements, introduce the concept of cross-border integration, and integrate supporting resources.

From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function to a higher level, to show a higher level of brand capability.

The ultimate goal of upgrading and pformation is to enable CHIC2009 to provide comprehensive, diversified publicity resources, audience resources and international resources for enterprises, and become a large platform for gathering resources in the upstream and downstream industries of the same industry.

This is not only the upgrading of CHIC's brand value, but also the need for exhibitors to create brand value.

Through strategic adjustment, the value of CHIC will continue to climb to a new peak. It will not only enable participants to achieve business negotiations, cooperation and exchanges on the CHIC platform, but also create value, pmit value and share value in many activities such as "China fashion trend release", "China clothing advanced clothing brand release", "China clothing distributors, zero sale distributors", "China clothing forum" and "China clothing brand annual awards".

By integrating into the industry to serve the industry, it has become an integral part of China's apparel industry chain. It has become an engine for increasing the value of clothing brand. It has been the direction and goal of CHIC, and is also the ultimate demand of CHIC2009's "needs and changes".