How Can China'S Textile And Garment Industry Break Through Under The "New Normal" Economy?

In the first half of July this year, the total output of garment enterprises above designated size increased by 3.93% over the same period last year, while the retail sales dropped by 1.5 percentage points over the same period.

If the growth rate slows down and the structural adjustment shift period is the "new normal" for China's economy, then how can we break through the crucial garment industry that solves the problem of employment and boosting domestic sales under the "new normal"? Scholars and entrepreneurs discussed at the 2014 China clothing conference held in Urumqi.

At the meeting

The data show that from 1 to July this year, China's garment industry above designated size enterprises completed 16 billion 670 million garment production, an increase of 3.93% over the same period last year, but the production was generally stable but lacking in motivation, and sales were not ideal. The total sales volume was 476 billion 600 million yuan, down 1.5 percentage points from the same period last year. In addition, in the export index representing overseas markets, the export volume also dropped 7.71 percentage points over the same period last year.

The sluggish production represents the squeezing of profit margins. The weakness of the market indicates that demand mining is not in place and the added value of products is low.

All of these reveal the "soft rib" of the current garment industry.

Wang Tiankai, President of the China Federation of textile industry, said at the meeting that under the circumstances of China's economic development entering the "new normal" situation, the economic operation of the textile and garment industry has also shown a "new normal", from the high speed growth period to the middle speed stable period.

"But this is not the downside of the business cycle, but the fundamental pformation of the industrial development stage.

The alternation of power and structural rebalance is still crucial. If there is a slight difference, the development opportunities will be lost. "

"On the low growth platform

When we are stable, we are faced with more uncertain risks. At this time, we should pay more attention to the traction function of innovation, and use the market as the judging standard.

Yu Bin, Minister of macroeconomic research at the State Council Development Research Center, said at the meeting.

How to innovate traction? In addition to the previous emphasis on clothing quality and style, I'm afraid I should add some "fashionable" things at the moment.

For example, intelligent technology, big data and so on.

One of the highlights of the 2014 us open is the IOS smart T-shirt.

These smart clothes are embedded in sensors and silver plated lines. They can track the wearer's heart rate, breathing and other indicators, and connect them with mobile phones. When moving, the backstage departments can monitor health problems at any time.

In fact, the famous underwear brand Ai Group has begun to use the big data of human mechanics for product research and development.

In the view of Chen Dapeng, executive vice president of China clothing association, whether smart clothing is designed or produced based on big data, we must seize the new technology, and the "blue ocean" has become the only choice of traditional industries.

Chinese clothing is even more so, we must seize the current new technology and new directions to tap potential markets, rather than simply innovate and replace products.

How to use the market as the judging standard? It's not just to decide the retention of products with the preferences of the market, but more importantly, to pform the operation mode of enterprises by market mechanism.

On the upcoming New York fashion week, domestic designer Wang Tao will be the first official Chinese designer to exhibit.

Brand new Taoray Wang.

She told reporters that this is a new attempt, "not only the choice of design and fabric, but also the change of service mode.

We can provide customized services anytime, anywhere, and even manage their wardrobe according to their time and preferences. "

Wang Tao said.

Xie Feng, chairman of the JEFEN, a domestic women's clothing brand, said that the new service business model will be built through market feedback, which will directly communicate designers with consumers, and develop personalized clothes for everyone.

Only by correctly grasping the needs can we give full play to the core competitiveness.

Wang Tiankai said that under the "new normal", it would be more and more difficult to win the scale and homogenization competition. The garment industry should be more diversified to meet different formats and more refined requirements.