Personalized Shop Is Replaced By Women'S Clothing Brand

"I have a sense of crisis when I see a lot of nearby shops closing down."

Qinglin, a shopkeeper of 7cm women's clothing shop in fashion street, Wulin Road, told reporters that when business is good, the daily turnover is four thousand or five thousand, but there are many days of "skylight".

Entering the 7cm store, the White main colors are decorated. The clothes in the shop are mostly black, white and grey. The whole looks handsome and fashionable.

The reporter picked up an autumn coat sweater with a price tag of over two thousand yuan.

In 2009, Qingqing joined 7cm under the introduction of his friends.

Taking into account the position of Wulin Road in Hangzhou at that time, we chose to take root here.

According to Qingqing, 7cm, like other small shops, has suffered from the market downturn. In recent years, it has been changing with market demand before it can survive.

In fact, in the 90s of the last century, the 7cm like personalized women's clothing shop sprung up all the time. In this section of women's street which was only two thousand meters long, more than 600 small shops were focused.

According to home

Ms. Wang, an old resident, recalls that stores like this before were generally not large, most of them only 20-60 square meters, but costumes had their own characteristics.

"I remember a national clothing store called" AUM ", which is bold in color and completely different from other daily wear habits, but it is still very popular.

"It's hard to buy clothes in these stores," Ms. Wang said.

With popularity, there is a natural market.

After seeing the vigorous popularity of Wulin street, many Hangzhou women's clothing manufacturers also came up to create a "window".

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However, this is a blow to the individual shop. The branded brand store has raised the rents of the whole street.

In fact, as early as 2005, the Xinhua News Agency issued the article "Hangzhou: when the personality shop encountered high housing prices" reported that the strong popularity led to the regional property prices rising, a newly developed commercial property has not yet opened, the price has soared to 80 thousand -16 per square metre; an area of only 30 square meters of shops, the annual rent is as high as about 200000 yuan.

"In 1995 and 1996, a 16 square meter store had an annual rent of about twenty thousand or thirty thousand and almost more than 50 thousand in 2002."

An old shopkeeper told reporters that after five years, Wulin Road entered the period of rent raging, and the rent in 2007 went straight to 200 thousand yuan.

"Now that the management committee has intervened and coordinated, the rent has declined, but the management department has no shop property rights. It can only play a coordinating role, which is still unbearable for us."

The rent is expensive, which will inevitably lead to the loss of part of the customer base.

"Many customers say that the price of women's clothing on the Wulin Road is high. In fact, the price of clothes is no longer up to the price."

A store owner who did not want to be named revealed to reporters.