Panzhihua Steel'S Image Of Three Big Brands Accelerate Pformation And Upgrading

"At present, Panzhihua Iron and Steel Co., Ltd. has 2 famous brand products in China, 16 gold products for metallurgical products and 28 famous brand products in Sichuan."

In September 9th,

From the economic operation Department of Panzhihua Iron and steel company, we have learned that building famous products and enhancing the popularity and reputation of products and enterprises are important tasks for Pangang to speed up the brand image building.

Brand image is the evaluation and cognition of the public to enterprises and products. It is an invisible resource, which not only creates real income, but also is the potential to generate revenue in the future.

The three session of the two session of Panzhihua Iron and steel group clearly pointed out that we should strengthen brand building, create advanced brand, innovative brand and strength brand image of Pangang, and promote pformation and upgrading of enterprises.

Around the three session of the two Congress

To deploy, Panzhihua Iron and Steel Co., Ltd. has taken the responsibility of Panxi national strategic resource innovation and development test zone national team and the leader of the pacesetter. Brand image construction is an important task to accelerate the pformation and upgrading of enterprises.

Panzhihua Iron and Steel Group Co., Ltd. leaders and heads of units and departments took the lead in the market and visited the users, and promoted the brand of Panzhihua Iron and Steel Co., Ltd., and promoted the brand influence of Panzhihua steel.

According to the requirements of "four guarantees" by the Angang Group, the relevant units and departments ensure that the product quality meets user requirements, ensures product price competitiveness, ensures delivery time, ensures after-sales service in place, and striving to achieve changes from selling products to selling services, creating a win-win situation with users.

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Panzhihua Iron and steel plate at the new starting point, to further clarify the development orientation, clarify development ideas, create brand image, speed up pformation and upgrading.

The mineral company strengthens management and deep potentials, and strives to promote the construction of "three mines". Every unit of the vanadium titanium industrial sector strengthens the leading role of science and technology, relies on innovation driven development, "makes the vanadium titanium industry of Pangang into a Chinese brand and a national base, and has a world-class influence". The units of the iron and steel plate block do a good job in combining the vanadium titanium and steel, closely stare at the forefront of the development of the industry, combine their own development orientation, strive to create distinctive products, and continuously enhance the influence and popularity of "Pangang manufacturing".

In the non steel industry, the related enterprises are developing rapidly in the fields of modern logistics and modern service industries.

The Life Inc proposed to create a leading position in the modern city service enterprises in Sichuan and Yunnan. The Da Hai Industrial Park proposed the goal of creating the best, leading and world-class industrial park in the West.

At the same time, Panzhihua Iron and Steel Group has continuously intensified its efforts in energy conservation and environmental protection. Leaders of the group have taken the lead in participating in afforestation and promoted the construction of ecological civilization. Relevant units and departments have accelerated the implementation of key environmental protection projects and fulfilled the social responsibilities of the central enterprises.

In July, Xichang steel vanadium held a public participation Forum on environmental protection, invited the public and the media to visit the environmental protection facilities, so that the general public could feel the good image of Panzhihua Iron and steel company in adhering to scientific development and green development.

Since the beginning of this year, Panzhihua steel has vigorously promoted advanced brand, innovative brand and strength brand image by participating in related large-scale exhibitions, outdoor advertising image display, and sending news manuscripts at the national, provincial and municipal mainstream news media.

In May, at the seventeenth China (Chongqing) International Investment and global sourcing Association (Chongqing Fair), a wide variety of vanadium series products, titanium dioxide and titanium metal products were displayed to the world, showing the infinite charm of the development of Pangang.

At the same time, Pangang actively invited the central and provincial media to come to the interview, and strengthened communication and communication with the provincial and municipal news organizations and mainstream media, and did their best to promote the publicity work.

In the first 8 months of this year, 476 articles (articles) and 357 articles of municipal media were published at the national and provincial news media. The Panzhihua Iron and steel company was publicized at various levels, angles and channels. It not only promoted the image and brand value of Panzhihua Iron and steel company, but also created a favorable public opinion environment for pformation and upgrading.