Australia And New Zealand E-Commerce Market Cross-Border Online Shopping Boom

Here world Clothing and shoes Xiaobian of the network to introduce the Australian New Zealand electricity supplier market: cross-border online shopping has become a common practice.

According to yStats.com's latest report, although the total population is less than that of some new e-commerce countries, the online retail business in Australia and New Zealand has been booming in recent years due to the changes in advanced infrastructure and consumer shopping preferences.

The report points out that cross-border shopping is an important part of online shopping in both countries. The differences between the two countries are mainly in the category of hot selling products. Fashion clothing is one of the main products purchased by Australian consumers online. In New Zealand, online sales of fashion products are much lower than those of food and beverages.

The report points out that Australia is one of the top 5 e-commerce sales regions in the Asia Pacific region based on the developed infrastructure and the penetration rate of 80% of Internet users. In addition, the popularity of smart phones is more conducive to the growth of e-commerce sales. It is expected that 50% of online sales will come from mobile terminals in the next 3 years.

From the product category, the proportion of online purchases of tourism products by Australian consumers accounts for 1/4 of total consumption. Among the physical products, the most popular consumers are electronics and fashion products, each of which accounts for 10% of the total sales volume of online shopping. In major shopping websites, Amazon and eBay are the most frequently visited websites of Australian consumers. Besides, local websites such as Woolworths, Big W, Coles, JB Hi-Fi, Target and Harvey Norman are also popular.

In recent years, a notable feature of the Australian e-commerce market is the prevalence of cross-border shopping. About half of the annual electricity market in Australia comes from foreign websites.

　　 New Zealand The development momentum of electronic commerce is also swift and violent. Although the population base is small, its market scale has ranked among the top 20 countries in the world. More than half of online shoppers are adults. Cross border shopping shows a high growth trend in New Zealand. New Zealand's e-commerce market has 1/3 sales from cross-border businesses, and its growth rate has surpassed the sales growth of New Zealand's local websites.

And Australia market The difference is that the New Zealand online shopping market sells products for food, groceries and wine, and its market share is much higher than that of electronic and fashion products. The online market Trade Me is the most popular shopping website, followed by the Warehouse website, which is increasing investment in retail channels.