Hidden Dangers Of Luxury Goods, Luxury Appraisers And Domestic Market

Second hand luxury goods, international purchasing and other emerging purchasing channels, like Pandora's box, bring convenience and benefits to domestic consumers, but also bring the problem of counterfeit goods flooding.

According to a recent report by Bain, about 60% of Chinese consumers who buy luxury goods use purchasing agents at a certain time.

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In the first half of 2013, the volume of second-hand luxury market in China was about 3 billion yuan, but the average annual growth rate has reached more than 30%, far exceeding the growth rate of the first hand luxury market in the same period.

At the same time, LV, Gucci, Chanel, Hermes, Prada and other brands are highly visible brands on the market.

It is understood that as early as 2012, Hermes CEO issued a statement publicly that the 80% of Hermes products sold on the Internet was fake, which had cloudy the luxury electric business in China.

In this regard, Zhou Ting, President of the Institute of wealth quality, said that in recent two years, the brands have increased the intensity and scope of counterfeiting in the domestic market. Taking bags as an example, some classic brands can say that the visibility of fake goods is much higher than that of genuine goods.

A professional engaged in luxury appraisal said that domestic consumers are much smarter than the past few years, and there will be some basic judgments about some problematic products. At this point, professionals need to be judged and analyzed from a professional perspective.

Appraisers only serve business organizations.

Personal consumer demand is hard to satisfy.

A press survey found that although the market showed great enthusiasm for luxury appraisers, luxury appraisers now only serve commercial establishments, and pawnshops, secondhand consignments and auction houses are the home of luxury appraisers.

But these businesses only serve their own customers, but not the public.

For example, if consumers go to the Temple store to sell bags, their appraisers will professionally identify the bags brought by customers and decide if they can do business.

However, if consumers only need to identify bags instead of consignment, temple libraries will not provide corresponding services.

Zhang Chen, chief bag appraiser of temple library, told the Beijing commercial store reporter that some consumers would falsely claim that they were for consignment in order to identify the bag. When the temple library had finished the identification of its bag, the customer would find an excuse to retrieve the bag again.

It is easy to see that consumers demand a lot for bag identification.

It is understood that

On the basis of micro-blog's free bag identification business, the average person receives 10 bags or bags each day and receives more than 100 pictures.

He judged the authenticity of the bag through these detailed pictures.

But for his appraisal results, the big ones did not buy it.

The Beijing Commercial Daily telephoned the official customer service telephone of LV400, claiming that it was suspected that the bag was fake, and there were problems identified by professionals.

I hope you can get the demand for further inspection in the store.

The other side indicated that LV did not provide this service, and the result of the third party's appraisal was not acceptable.

In this regard, Zhou Ting said that the development of domestic luxury identification industry is still not perfect, luxury identification is limited to the business itself, such as pawn shop or second-hand consignment, etc., which will actually be interfered by commercial interests and there are certain problems of authenticity.

Due to lack of specialized department management, the lack of authoritative appraisal bodies of the third party and the lack of professional qualification appraisers, the appraisal results of the folk luxury appraisers are not legal, and can only be used as supplementary evidence.

Industry related standards have not yet been released

Domestic luxury appraiser market hidden danger

The reporter has learned that there are some courses on luxury appraisal in China, mainly to provide students with theoretical knowledge of identifying the authenticity of luxury goods, as well as the relevant knowledge of luxury goods industry and brand. The tuition fees of ten days and 60 classes are basically 30 thousand yuan.

According to the insiders, luxury appraisers are experienced workers. Apart from having theoretical knowledge, appraisers must have a lot of eyes and touch to identify goods more accurately and quickly.

If there is not enough experience, it will be useless to enrich theoretical knowledge even if it is rich.

Zhang Chen objected to it. He said that the main problem of luxury appraisers in China is lack of theoretical knowledge. Although this is a job that requires extensive experience, theoretical knowledge is indispensable.

For example, some Japanese identification masters began with systematic learning. Compared with the appraisers in the mainland, they will take a lot of detours, and they will be more standardized and accurate.

Reporters in Taobao search for "luxury appraisal", identification includes luxury leather identification and jewelry identification, buyers can make an appointment with the appraiser door-to-door appraisal, also can make detailed plans for the items to be identified, let the appraiser see the picture identification, appraisal price from tens of yuan to more than thousand yuan.

Zhang Chen pointed out the current situation of luxury appraisers in China. At present, the identification of luxury goods in China is not published, and the market is very confusing. Conservatively estimated that 30% of the professionals who claim to be luxury appraisers in the market now are the ones who make up for the lack of money.

This has led many consumers to hold reservations about the domestic luxury appraisal industry, while Japanese consumers are more likely to trust the appraisers.

Zhou Ting told reporters that luxury goods are abundant, and many brands are still expanding their products to occupy a larger market share. It is very difficult for government departments to introduce relevant policies on luxury goods in the short term.

Because many manufacturing standards for luxury goods come from abroad, it is unrealistic to use domestic standards to identify international standards.