This Year, "Double Eleven" Cross-Border E-Commerce Will Also Become The Leading Role

This year's "double eleven", cross-border electricity providers will also be the protagonist.

Referring to Taobao and Tmall " Double Eleven "Big promotion", many people are still reluctant to do so. In last year's turnover of 35 billion, of course, we also look forward to this year's "double eleven" to create brilliant future.

However, there is news that this year's "double eleven" will be more "international flavor", because Ali's cross-border e-commerce platform. Global Express "Will be the first to participate in this world-renowned e-commerce promotion. Alibaba is expected to make this online shopping carnival that belongs to China only, creating a global online shopping carnival.

This year Ali group will unite Taobao, Tmall and global express to build a global "double eleven" year-end promotion. Alibaba will buy off the global high quality traffic on the same day and help Chinese sellers sell their products to the whole world.

　　 Speed sell to join "double eleven" big promotion

The world wide express conference in 2014 (Guangzhou Summit), held in September 10th, learned that the "double eleven" promotion this year is a highlight of the summit. According to the briefing, the rapid sale of "double eleven" big promotion will be on October 15th -11 10, the market warm-up, of which October 28th -11 month 10 is a comprehensive pre heating period.

Speed sell side told reporters that this "double eleven" core theme is "millions of goods, global mail". According to reports, this year's "double eleven" promotion will still launch a large number of 50 percent off goods, but compared to the past, this buyer can see 50 percent off goods in the main venue, but the main search will also give priority to the real discount of 50 percent off. At the same time, the fast selling platform will also favor the mainstream Country's postal products, and will be free of charge recommendation for the buyer's IP.

In this regard, Beth Lange (Fujian) baby Electronics Business Co., Ltd., chief executive of Xu, told reporters: "the traditional" double eleven "promotion is based on Tmall, and the 8.19 promotion of fast selling has just passed. So some sellers are puzzled by the" double eleven "promotion. Actually, for Alibaba As a matter of fact, there are many benefits of speeding through the double eleven. As we all know, Ali group will soon be listed in the United States. Fast selling is conducive to the perfection of its first stage financial report. Second, to upgrade China's "double eleven" shopping Carnival into a global shopping season, it is inevitable that fast selling will be added, and it will also help to increase the overall stock price of Ali. In addition, Tmall is transforming into an international brand line, and the three big alliances are playing a big role in attracting more foreign traffic to Tmall to promote transformation.

Calle, director of the planning department of the Meizhou (Meizhou) rubber products company, also said that fast selling is the facade of Ali and Ali's business card. If the performance is done very well, besides winning customers, it will win the rise of stocks. "The quality of performance is the key to decide whether or not it will be listed successfully. Good business performance is an important guarantee for the successful listing of enterprises, and is also the main factor determining the stock price after successful listing. Therefore, if an enterprise wants to go public, it must have a fine plan in terms of performance. First is the scale of operation of enterprises, and the scale of operation is a major indicator for listing Ali. Second, profitability, profitability directly affects the share price of post market stocks, so profitability is a key indicator of Ali's listing. Therefore, Ali will take advantage of the speed pass to participate in the "double eleven" big promotion opportunities, and make these two indicators gorgeous. He said.

There are promotion, flow and logistics support.

When the big push comes, there are two main factors for sellers to worry about: first, drainage, and the two is logistics. According to the introduction, during the big promotion period, Ali group not only covers all the large traffic websites in the world, but also will buy off online high quality traffic in key multi lingual countries, while matching the coverage of offline advertisements, and will detonate the key markets, including outdoor advertisements, subway advertisements, joint bank cards, terminals, post offices in various regions, etc. Russia, Spain, Indonesia and other countries will carry out different publicity and publicity according to the characteristics of local buyers.

As we all know, nowadays, for consumers, the status of logistics distribution has become more and more important in the whole shopping process, and for consumers who are pursuing more and more user experience, Logistics distribution The quality of service is even more popular than the low price of electricity suppliers.

Dong Peng told reporters: "nowadays, in the eyes of many online shopping families, the quality of goods that can be purchased first can be guaranteed in the transportation process. Secondly, the goods that consumers want to buy can reach the fastest speed. Finally, consumers want to get a good logistics service attitude. It is expected that the speedway will integrate the trunk line transportation between the core regions by integrating the trunk line resources such as air transportation and land transportation, and reserve capacity and backup in advance in the areas where the cargo flow is larger, so as to ensure the stable operation of the "double eleven" period. Meanwhile, the seller for other platforms in the industry will open the logistics service.

　　 Sellers actively prepare for war and record turnover is not a problem.

Whether the business can be properly operated and fully earned during the big promotion period, the seller's preparatory work plays a key role. Xu told reporters: "last year's" double eleven "35 billion turnover, this year's new fast selling platform, breaking through 40 billion is not a problem. In participating in the "double eleven" promotion conference of mothers and babies, relevant personages introduced the preparations for this big push. At the same time, from the introduction of many international brands in recent months by Tmall, as well as the promotion of Tmall from the mid August of this year, we can see that the overall strength of the "double eleven" promotion has been greatly improved this year.

According to the introduction, compared to the traditional promotion of quick selling, this double eleven promotion is even more severe for sellers. Because Ali group is buying up the global high quality traffic, the preparatory work for the seller and the deployment of the big promotion period and the problems it faces will be unprecedented. "Early promotion, encounter problems can be answered through personnel translation, but now more traffic, compared to the consultation and order customers will also have a certain increase, staffing is a big test. For sellers, I personally believe that we should not blindly promote in the early stage, because the promotion of this promotion depends on Ali, so sellers need to focus on services and intellectual property issues. Last month, we sold a number of sellers who violate infringement. Xu said.

As for how to deal with the global "double eleven" shopping carnival season, Dong Peng said: "first of all, on the eve of the activity, we need to formulate clear marketing ideas and plans, including traffic volume, conversion rate, customer price, customer service, brand communication and so on, and formulate detailed and feasible marketing plans, and carry out strictly according to the plan. Second, store preparation includes shop decoration preparation, baby details page optimization preparation, keyword setting preparation, store promotion plan preparation and so on. According to the current situation of shops and the needs of activities, the "double eleven" activity products are identified, including special contributions for "double eleven". According to factors such as category, style, price and so on, we can classify the drainage, profit and image of the store, so as to facilitate the reasonable stock in the later stage. At the same time, commodity preparation is the most important link in the preparation of double eleven activities. If the goods are not ready, it may lead to the attraction of shop activity is not high or half of the activity is out of stock, which will seriously affect the transaction and score of the store, so we must pay attention to the store's commodity preparation. Of course, we should not overstock and avoid the pressure of inventory. Finally, logistics and service preparation. Logistics preparation includes store emergency preparation, express preparation, customer service preparation. There may be some unexpected problems at any time in the activity. In order to deal with unexpected problems, businessmen must prepare for emergencies before the event. If there are unexpected problems in the activity, they will deal with them immediately. The express preparation is to make good contact with the express channel in advance so as to ensure the normal delivery in the "double eleven" activities. Finally, customer service preparation, before the "double eleven" activities must be well prepared for customer service, including problem solving training, language training and so on.

As for the promotion of logistics support, express express said it is actively communicating with China Post and other domestic logistics enterprises to ensure smooth logistics distribution channels during the promotion period.