China's Spinning And Weaving Industry Will Shift Into Different Consumption Groups And Needs When Entering The Shift Period.

China's economic development is facing "new normal", and China's textile and garment industry is no exception. At yesterday's 2014 Annual Conference on China's textile and garment industry social responsibility, the industry generally agreed that the growth rate of China's textile and garment industry has entered a shift period, and will grow from a high growth period to a moderate growth period.

Learned from the China Federation of textile industry, from 1 to July this year, China's garment enterprises above Designated Size completed 16 billion 670 million garment production, an increase of 3.93% over the same period last year, an increase of 4.22 percentage points over the same period in 2013, and production remained stable throughout the year. The overall market scale continued to expand, but demand remained weak and the growth rate slowed down. Clothing retail sales totaled 476 billion 600 million yuan, an increase of 10.3% over the same period last year, down 1.5 percentage points from the same period last year.

The overall export of Chinese clothing is relatively low, but the trend is getting warmer. According to customs statistics, from 2014 to July, China's apparel and accessories exports totaled 100 billion 233 million US dollars, up 5.79% from the same period last year, down 7.71 percentage points from the same period in 2013. The number of garment exports was 18 billion 463 million, an increase of 6.75% over the same period last year, down 1.21 percentage points from the same period last year. 1.

"In the first half of this year, China's textile and garment industry was affected by the domestic and international situation, and there were various pressures such as the weakening of market demand, the increase of comprehensive cost, and the great difference in cotton prices between inside and outside, but on the whole it still achieved stable operation, and the transformation and upgrading of textile and garment industry continued to push steadily forward." Wang Tiankai, President of the China Federation of textile industry, said that in the first half of the year, 15049 garment enterprises above Designated Size reached 1 trillion and 112 billion 197 million yuan in total business revenue, up 9.89% over the same period last year. The total profit reached 58 billion 687 million yuan, up 14.29% over the same period last year, and the sales profit margin was 5.28%, an increase of 0.20 percentage points over the same period last year, and the overall efficiency of the industry was generally stable.

Analysis of recent statistics, experts believe that China's textile and garment industry is entering the transition from high speed growth period to medium speed steady growth period.

Chen Dapeng, executive vice president of China Apparel Association, said that the shift to growth is not the downside of the business cycle, but the fundamental transformation of the economic growth stage. Under the new circumstances, it is particularly important for us to adapt ourselves to the new changes, choose the breakthrough of reform and realize the long-term and steady growth under the "new normal".

"We should have a deep understanding of the current and future consumer market, consumption demand and consumption patterns, correctly grasp the needs, scientifically grasp their own positioning, and give full play to their core competitiveness." Chen Dapeng said that clothing enterprises should do a solid job in research and development, design, product and management, and win the competition under the "new normal". Homogenization of competition can only bring disasters.

China Spin Sun Ruizhe, vice president of the Federation of industry associations, believes that the development of textile and garment enterprises should emphasize multiple integration. At present, the rapid development of Internet technology, cloud platform, big data and mobile payment and other information technology and high-end customization, rapid response, new lifestyle marketing and other diversified integration in the clothing industry have promoted and stimulated the industry, especially the clothing e-commerce online consumption has an annual growth rate of 30-40%.

Famous in September 11th Spin The garment enterprise INTERCHINA group held a press conference in Beijing, announcing that it will become the global partner of the first FIB world championship. As the official clothing supplier and sponsor of the Trulli team in Italy, it will jointly deduce the "new, fashionable and harmonious" new concept of life in the world.

Sun Ruizhe said that the "multiple integration" of textile and garment industry is also reflected in the coexistence and communication between different industrial areas, different cultural backgrounds, different design networks, different brand positioning, different supply chain modes, and different sales formats, so as to meet the needs of "refined" different consumer groups.

Textile and garment enterprises should grasp the general trend and focus on the long term. Wang Tiankai said that with the shift of the global economic center, it is bound to bring about the formation of new consumption groups and new consumption markets, and also bring about a series of changes in the layout of productive forces. Textile and garment enterprises should focus on the core competitiveness of the medium and long term. Model And benchmarking with some international brands in the domestic market to find gaps.