Power Tyrant Men'S Clothing: Five Years Of Unusual Shanghai Dance

In August 2009, the company's operation headquarters moved from Jinjiang to Shanghai.

A new conference on the theme of "Shanghai" on the banks of the Huangpu river opened a new stage for the brand to enter the sea. In August 2014, the 5 year old Shanghai tyrant's men's costume will display all the strategic achievements with a stunning Shanghai Fashion Festival, and this theme is called "dancing people different".

"The core of all our efforts and perseverance is to be different."

Just like five years ago, when he first came to Shanghai to take an interview with reporters, he was concise and comprehensive. Behind the expression of CEO's hung up, he always revealed the "China".

"The most unlicensed enterprise in the world" is different from ordinary people's steadfastness and calmness.

The men's wear brand, the powerful brand, has a similar development background with the brothers of the same city as the seven wolves, the Lun Lang, the nine herd king and the seven cards. On the one hand, it has a unique growth path because of its unique brand positioning and never swaying focus and dedication. "One person can do a good job in a lifetime". Thanks to the core of the entrepreneurial spirit put forward by the founder of Hong Zhaoming, the strong fighter has eliminated opportunistic genes since its inception, and has not followed the market blindly and what has made money. It has been committed to the jacket category for 34 years, and persists in the field of business casual men's clothing. As the first legendary Minnan town in Jinjiang,

On the basis of this continuous concentration, focus and professional development thinking, the company not only successfully completed the brand segmentation through the category segregation, but also created a more distinctive and distinctive brand personality, and the franchise chain operation and the unique brand building strategy centered on "adhere to the price rigidity policy of the 14 year unified retail price of the whole country", so that the brand has climbed an impressive height in reputation and market share.

And in May 9, 2009, in the Changfeng eco business district along the Suzhou River, the step of the strong tyrant man's clothing made him achieve another different brand ascending track.

Shanghai, from beginning to end, is a verb.

"In my heart, Shanghai has always been a verb. It is a verb that Chinese enterprises must have done with ambition and dream.

The only difference is that we choose to take the first step to complete the interpretation of this verb.

Looking back to the unusual choice five years ago, Hong Zhongxin is still willing to share his mind at home during the company's orientation on new employees' values.

It is really a very difficult choice. In the 2009 "move to capital" tide, most of the leading brands of the industry began to move their operations headquarters away because of the contradiction between the volume of enterprise development and the size of the county level city in Jinjiang.

Based on the consideration of the industrial chain, most enterprises will locate the target cities in Jinjiang, which is only two hours away from Xiamen. Only when the "strong strategy" is located in Shanghai, where the strategic command center is placed in a thousand miles away, a "unique solo dance" is launched.

As a financial center, business center, talent center and fashion center, Shanghai's natural advantages of its economic highland are unquestionable, but it is also obvious that the challenges and difficulties to be integrated into this international metropolis are obvious.

So Hong Zhongxin likes to quote Drucker, the most admired management guru, to interpret his decision at that time. "Trying to create the future takes a lot of risk. However, its risk is much smaller than that of passively accepting the future."

Now, through the completion of the first Shanghai five year plan, "Shanghai's" deliberate result "has" built a "new and higher starting point" for the power fighter?

In five years, what we accomplished was a metamorphosis.

"For Shanghai, it is not only a brand-new starting point, but also a nearly challenging strategic goal. The disruptive change brought by" going out of the river to the sea "has really changed the gene of" power driven "directly.

"For Shanghai's five year strategy, Hong Zhongxin believes that change and innovation are the core of our primary concern.

In the past five years, during the pformation and pformation of innovation, the beginning of the "pformation and innovation pformation" undoubtedly started from thinking and values. During the past two years, the strong men's clothing has been expanding the scale of enterprises and at the same time, it has brought fundamental changes to the organizational management and management structure of enterprises through the comprehensive and in-depth professionalization process. It has creatively put forward the company vision of "achieving great enterprises" and "providing business jackets for leading businessmen in the rich communities to become the leading commercial casual men's clothing". For all RBA employees

Relying on the advantages of Shanghai's talents and technology in the products, the power driven men's clothing has gradually realized the internationalized pformation of the whole R & D design team and the creative vision through the accumulation and accumulation of the five years. It has launched a series of new season products which are highly praised by the fashion industry, and has achieved fruitful success in the overall optimization and upgrading of the entire product supply chain. A large number of top level accessories suppliers serving the international brands have made the quality of the power tyrants men's clothing more high-end and exquisite.

And metamorphosis also happens in the marketing chain.

Five years in Shanghai

While maintaining the advantages of the traditional media brand communication, we have also tried various kinds of digital communication and public relations events to make the brand building more diversified and rich.

Through the pformation of the wholesale pfer retail strategy model and the introduction of the professional team, the RBA's men's clothing is also in the ever changing competition pattern and retail environment. With the best practices of meeting the terminal needs, the value accumulation of the brand in terminal construction has been effectively cultivated, forming the unique strategic superiority value of the RBA terminal with the "dress housekeeper" and "fitting consultant" as the core of the experience.

Of course, these metamorphosis will eventually be implemented in the growth and development of the brand.

The expansion of the scope, the leading promotion of the national standard revision of the jacket, and the achievement of a series of substantive industry awards, such as the 12th Five-Year's emphasis on supporting enterprises, made a stronger trust in the positioning of the jackets for the brand of the strong men's brand. During the five years, the brand value of the strong men's menswear rose from 12 billion 739 million yuan in 2009 to 28 billion 755 million yuan in 2014, and firmly adhered to the leading brand position of the first value brand of Chinese business casual men's wear for ten years. During the five years, the production and marketing operation system and the sales scale of the men's clothing were also growing continuously. During the past five years, the brand of Jin Ju continued to make progress in its positioning of jacket.

The future is tomorrow's better visibility

"Why do we need to be different? What can we do differently? What can we do to make a difference? How can we be different? All the powerful people need to think with such a dream, and go forward with their dreams.

In the interpretation of the theme of the celebration of the "five years of Shanghai", this has become more and more integrated into the menswear brand of Shanghai's international metropolis. With a series of questions, it has expressed its thoughts on the future.

"The future of the world is both round and flat -- a flat world, doomed that all competitors will be in front of us. The real cruel game is just beginning.

The road of Shanghai is only just beginning.

"Hong Zhongxin said that the" powerful fighter "that will be" different as "its own driving force will further push forward the strategy through more effective and effective strategies in the future, and truly make Shanghai the home of its own." in the greater opportunities and challenges, crossing the river across the sea will create greater success and open up a new world to meet a clearer and better future.

"

Shanghai's five year major discipline

In May 9, 2009, it was officially announced to be stationed in the Changfeng eco business district in Shanghai, and the new headquarters building of the main operation Department, including R & D, procurement and supply, sales and after-sales service, was also put into operation immediately.

In August 13, 2009, at the Shanghai International Conference Center, which held the first APEC conference in twenty-first Century, the theme of "Shanghai" was 2010. The spring and summer new product conference was held. At the meeting, CEO, the face of more than three thousand dealers, formally announced the opening of the era of Shanghai.

In November 26, 2009, the convening of the national garment Standardization Technical Committee's working group of jackets and the first plenary meeting of members of the national garment Standardization Technical Committee, chaired by the powerful man's men's clothing, was solemnly held in the Shanghai headquarters building of the powerful tyrant.

In March 22, 2010, the "Chinese jacket color research and development base", which was jointly promoted by the strong men's suit and the Chinese popular color association, was officially unveiled. As the leading brand of the Chinese jacket industry, the powerful tyrant managed to take the right to speak the fashion trend of Chinese jacket.

In August 28, 2010, the glory of the "30th anniversary strong celebration of the world's" motif "men's clothing brand" was launched.