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    Hai Lan'S Home Market Risks High Growth Or Risk To The Franchisee.

    2014/9/9 13:40:00 106

    Hai Lan'S HomeFranchiseeFranchise Mode

    Men's wardrobe - these 5 words are publicizing.

    Hai Lan's home

    Embarked on the peak of the franchise mode.

    The half yearly financial report of Hai Lan's home has illuminated the gloom and gloom of the clothing industry, but it also reveals a sad sadness from the surface.

    Join in pain

    6 years ago, when Tian Shan (a pseudonym) swallowed his pen and gladly signed his name on "Party B", I never expected that there would be a tiger riding situation today.

    Tian Shan is a franchisee of Wuxi Hai Lan's home.

    Cheng joined, failed to join.

      

     

    A few years ago, both sides of the contract abide by the rules and the company's management is very regular. He said, "everything just changed last year."

    According to Tian Shan, last year, the company carried out a series of "reforms" and changed a large number of management personnel.

    "First" handle "one.

    Franchisee

    The reason is unknown. "

    Tian Shan said, "at first, we thought the franchisee violated the company's regulations, and later found that this was a way of killing the birds."

    Tayama said that the purpose of the so-called punishment is to let the franchisee accept any instructions from the company, whether or not it is against the contract, that is, let you "obey".

    A data provided by Tian Shan to reporters shows that the contract stipulates that franchisees are cooperative with Party A.

    This means that the franchisee is not the subordinate unit, agent or business representative of Hai Lan's home.

    However, the following series of terms do not look like "cooperation".

    For example, Party B, as an independent civil subject, carries out business activities outside the country; when Party B is in operation, it must invest in itself, assume its own profits and losses, and bear civil liability for its external independence; Party A does not assume any responsibility; Party B provides business account for franchised stores, and every day the business volume is deposited into the account in time; Party A has the right to monitor the bank account of the franchised store; 68% of the turnover is to Party A, and 32% to Party B's own account; the franchisee's internal management is supervised and supervised by Party A;

    Tayama said that even under this unfriendly "cooperation" contract, it is very clear that the franchisees' funds are managed by franchisees themselves.

    However, by 2012, the store of Tian Shan was informed by the company.

    "Ask the store manager to deduct part of the money from the store."

    He said, "this is equivalent to forcibly depriving me of the right to pay my employees. I didn't discuss with me in advance."

    Then, in order to ensure the cash flow in the store, Tian Shan directly remitted the wages of the employees to the company, and did not allow the company to deduct the money from the store.

    He said, this is the first breach of Hai Lan's home, although it made the franchisee very angry, but everyone acquiesced.

    Unfortunately, this acquiescence condoned the company's behavior, Tayama said.

    In August last year, the more extreme thing happened.

    Tian Shan told reporters that at the time when the franchisee was completely unaware of the situation, Hai Lan's home opened the Jiangsu Sea Industrial Bank's Wuxi branch's Hai Lan's home smart card as a franchisee.

    "Without our entrustment, without our signature, the card came out like this, and how it came out, we can not understand it."

    Like other franchisees, the moment when he received the card, Tian Shan's feeling was only two words: not good.

    Before long, Tian Shan was forced to activate this card.

    "At that time, the company called to tell the manager that if the card was not activated, the sum would be remitted to the franchisee, and all the funds belonging to the franchisee would be remitted to the company."

    Tayama said that the emergence of this card allowed money to be managed by itself and to provide the home of Hai Lan without interest.

    After consulting with ICBC staff, Tian Shan learned that once the smart Link card was activated, due to the operation of several major banks in the country, no matter whether the franchisee's money in the public account or the money in the personal account was tied up, it would automatically collect to the general account of the Hai Lan home.

    When the national franchisee's cards are activated, Hai Lan's home can use the money.

    At this point, Tian Shan and a group of franchisees have been very clear about the time when they will be able to pay their bills and how to deduct the money.

    "Now, many franchisees have been activated by the pressure and threats of Hai Lan's home, and some franchisees simply don't understand what this card means, and it also activates it."

    Tayama said.

    Dangerous fundraising game

    Tayama said that when he joined the team 6 years ago, he invested 2 million yuan.

    Among them, 1 million yuan is used as a "deposit" to the company, and the remaining 1 million yuan is used to pay rent, decoration, manpower, start-up funds and management fee of 60 thousand yuan per year.

    "Every franchisee handed over to the company 1 million, and the whole country adds up to more than 3 billion yuan, which is enough to keep them running."

    Tayama said.

    Tayama said that although it costs 2 million yuan to join Hai Lan's home, there is no fee in the contract that says "joining fee".

    The reporter called Hai Lan home to join the hotline, referring to the cost of joining, the other side said, "joining is free", but when asked the specific details, the other side said, "now do not accept telephone inquiries, if you want to join, to the company interview."

    And massive development

    Franchise mode

    Contrary to the action, people in Hebei province told reporters that recently, Hai Lan's home has stopped the entry of new franchisees in Hebei Province, and it is said that it will be reopened at the end of the year.

    "This is indeed a strange cause for no apparent reason."

    The source said.

    With regard to the problems encountered by the franchisees, the reporter has been calling the head of the marketing department of Hai Lan home recently. Only one time, the colleague of the responsible person said, "the person in charge is in a meeting", and the rest of the calls are unanswered.

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