He Was Free From Traditional Formal Styles And Varied Styles.

As a well-known brand of western style clothing, he has released 2015 new products in spring and summer.

The release of shill has made a brand new change, breaking away from the traditional business formal binding style and creating a full range of stylized products.

This change has attracted a lot of attention from the fashion industry, and Hinur has once again become the focus of the industry.

Men's living room

In this release, we can see that in the spring and summer of 2015, with the concept of "originality, comfort and quality", he adopted the unique printing concept throughout the product design, and launched some original products such as sports suits, French sleeve dress, baseball knitted sweater and so on.

In the new concept of brand, sagacity, fashion, personality and uniqueness are the characters pursued by men in the new era. They need clothes with texture and quality.

The new season's summer spring summer series is bright and distinctive. It is divided into five series: fashion leisure, urban leisure, pastoral leisure, fashion business and royal groom. It meets the dressing requirements of men in the new era and creates the concept of "men's life hall" in the new era.

Fashion leisure

The fusion and collision from different cultures and substances are mainly reflected in the splicing and collision of different colors, resulting in a strong visual contrast. The cross application of needles and woven fabrics increases the comfort of products.

The original sportswear suit combines the appearance of the suit, and the thread necking design of the collar, cuffs, bottom pendulum and sportswear is comfortable without losing the gentleman's magnificence.

The inspiration of urban leisure comes from the abstract pattern of urban culture, which is characterized by rich colors and soft texture. The T-shirt not only has a beautiful print pattern, but also adds a three-dimensional fashion "bump print" constellation series, so that the whole category is rich and colorful.

The original baseball T-shirt is more comfortable and more athletic.

Leisure comes from the essence of all things in nature. This series highlights "comfort, nature and texture". The application of a large number of natural fibers will make the essence of clothing more comfortable. The linen fabric runs through the whole series, making the natural texture more harmonious and comfortable.

The three stage stitching suits make the whole series of clothing more visual impact. The dyed garment series is brightly coloured and brightly colored, and the fabric is environment-friendly and more three-dimensional and comfortable.

Fashion business in order to meet the white-collar quality of life and efficient working environment, self-cultivation version, exquisite workmanship, selected fabrics to create a new quality suit, silk shirt and T-shirt interpenetration to enhance the luxury of the entire series.

The lengthened version of the suit brings more visual challenges to wise men.

The unique bright printed necktie makes the whole series lively and lively, so that the original rigorous business life adds a bit of playful color.

The inspiration of the Royal bridegroom comes from the romantic rose garden. The whole series runs through the printed rose pattern shirt, which makes the whole series of atmosphere more romantic and lively.

The use of embroidery in shirts and suits makes the ordinary and ordinary clothes instantly and nobler.

The original French cuffed dress, perfect combination of romantic and French style, gives the dress new vitality.

Hinur's brand complex

Brand is the invisible capital of enterprises, and is the most valuable asset. If enterprises want to survive, seek development, expand the market and attract consumers, they can not do without a good brand as a strong support.

Therefore, at the beginning of Hinur's creation, he took brand strategy as an unswerving long-term development strategy.

In 1992, he started with 30 thousand yuan of funds and made the groom a household name brand in a short span of 3 years.

In 2010, he launched a new stage of development.

In October 15th, he became the first Chen Gong clothing company to enter A shares in Shandong Province, which made the development of enterprises go to a higher level.

Since then, the "Chin Er" has been presented to consumers in a more fashionable image.

Hinur has hired 16 international fashion masters, and has maintained close ties with research institutes at home and abroad and institutions of higher learning. He has always been concerned about cutting-edge scientific and technological information. He first grasps the forward-looking technology in the same industry and leads the technological development of the garment industry.

At the same time, the company has constantly increased the cultivation and publicity of the brand, and has hired a professional planning team in Shanghai to rectify and upgrade the brand and terminal image, so that the terminal construction can be upgraded to a new level.

With the rapid development, Hinur has completed three "implementation": product varieties, and realized the matching from a single suit to a suit, shirt, trousers, T-shirt, jacket, sweater, cotton dress, necktie, leather goods and other products. The product grade has achieved the all-round development from the middle to the low end to the high, middle and low end, focusing on the pformation of middle and top grade development. The product brand has been realized by the single brand of Hinur menswear and extended to Hinur, Merton, pulanyao and other brands.

The brand is so popular that it is worth mentioning Hinur's service.

Hinur took the lead in carrying out free dry cleaning of suits in the whole country, and regarded service quality as the key to enhance the brand.

In view of the differentiation of consumers' individual needs, the service measures have been launched, including custom-made, old and new, three piece suit (a suit coat, two trousers).

To ensure the satisfaction of consumers, he set up a customer complaint center, established a customer quality feedback record, improved the user service feedback network, and regularly returned visits to customers.

After 20 years of development, he has not only accumulated a wealth of material foundation, but also accumulated rich cultural connotations.

With the core of morality and career, and quality entrepreneurship as the foundation, with the taste of Sheng Ye as the guide and brand as the support, the "four products culture" with rich connotation has been condensed. "Four products culture" has also greatly condensed the wisdom and strength of the staff, and is increasingly becoming the soul of supporting the development of the company.