Intelligent Anti Lose Children'S Shoes Look So Beautiful?
In recent months, I feel that smart children's shoes are on fire. Shoes are the main players to prevent loss. Currently, the announcement of the march into this field is mainly made by the Xiamen team's "cloud" children's intelligent safety shoes. The Gan Zhi Quan team's intelligent hardware "step by step" brand, and just announced cross-border cooperation Baidu and 360 degrees, the children's intelligent anti lose shoes they jointly developed in the digital intelligent products will be the first product.
Pain spot Turning into business opportunities
Every product has its own unique skills.
The market is hot enough, mainly because of the needs of parents. Today's children are too unsafe around the world. Just the number of missing information on micro-blog can not be counted. Let's see how busy the director of full-time crackdown is Chen Shiqu. How busy the volunteers are, how many parents have broken their hearts for the sake of their children's safety. Gan Zhiquan, founder of "step lost" brand, has experienced the loss of his children in Shanghai. He described this as "unforgettable".
This is exactly what I caught. Pain spot The vast majority of businessmen are turning them into business opportunities.
The biggest feature of the "cloud" is the addition of an Internet of things communication chip to access China Mobile's 2G network to achieve location and communication. Parents can identify the child's location by supporting smart phone applications. If there is no signal, it will be informed of the location of the last signal. At present, "cloud" has been online open booking and free trial, it is reported that products will be listed this month.
The clouds were sold for the first time yesterday, and the first 5000 pairs were sold out.
The "step lost" product is built in GPS chip, with GPS+LBS base station dual mode positioning technology combined with mobile APP, can keep track of the whereabouts of the child. The chip will be placed on the shoe tongue, and the shoe replacement at the later stage only needs to reset the chip, which will greatly reduce the user's use cost and the utilization ratio of the chip. In addition, "step lost" also emphasized its importance as an important commodity attribute of children's shoes. The brand invited Li Ning Co shoes and feather shoes. Designer As the creative design director of the brand, shoes will use a new ergonomic design principle and advanced integrated fabric, they believe that even if it is only a children's shoes, it can absolutely despising all children's shoes brand. As for cross-border cooperation Baidu and 360 degrees, their products are still a mystery.
Ideal fullness and reality
Are parents willing to pay the bill?
Having said so many good things about these products, it sounds fantastic. Is the ideal so beautiful, and the reality is so beautiful? There are many voices of doubt. With the cloud, Kong Dejing chooses a battery of 300 Ma, and the duration is about 2 days to keep the shoes in shape. In contrast, the battery of Nike (Nike+ series sneakers) equipped with motion tracking chips lasted for 2 years. What should we do with the charging problem? Kong De Jing believes that charging is not a big problem. "We are installing a communication chip, and the power consumption will naturally be larger." In his view, the advantages of the function will offset the short board of the battery. In fact, once a child is lost, how much protection can a battery run for 2 days?
There is also the problem of positioning accuracy. The location accuracy of step loss is about 10 meters outside, and the signal intensity of the base station must be looked at indoors. The error range may be between 50 and 500 meters. For the latter error range, it was questioned that the size of the shopping center, when the error reached 500 meters, the children are not sure in the mall.
Finally, let's listen to what parents say. They will finally pay for these products. They are the people who have the most say. A child nearby is not very cold with his existing products. He said that today's children do not walk around with adults, this shoe is mainly in case. Another step back, even if it is in case of use, can it be reliable? In case of a real trafficker, he has to throw away the children's shoes, where else can you find it? Play the concept of positioning.
To sum up, these anti lose smart children shoes really want to pick up their parents' pockets. After all, what consumers want to see is really able to achieve "intelligent anti lose" children's shoes.
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