Vietnamese Shoes Go Out To Kunming To Expand The Chinese Market

In Wenzhou, Guangzhou and other places leather shoes brands have "going out", Vietnamese leather shoes are gradually entering Kunming, and with Kunming to expand the Chinese market.

Many Vietnamese shoe shops enter

In the 10 phase of the two phase of the International Trade City, the advertisement of "Ping Xian (Ping Xian store) shoes" in Vietnam is seen.

According to the person in charge of the business office of the business city, there are about 6 shops selling Vietnamese shoes in the commercial city.

The other 4 are entered this year. The main sales brands include "Ping Xian" and "run rabbit".

The reporter walked into the 17 District of the Southeast Asian Shopping Mall, called the "sweet scent" store, located in the southeast district of the snail Bay International Trade City. The owner of the shop was a Vietnamese named Mo Denghuan.

Mo said: "at present, it is mainly engaged in the wholesale business of Vietnamese shoes. It has been opening for nearly 3 months, with a monthly profit of around 3000 yuan."

Mo Deng hung felt satisfied. "This has exceeded our expectations."

Why did Vietnam merchants choose to open stores in Kunming?

When he visited Kunming for the first time, he found that Vietnamese shoes were hot in the Kunming market.

"Kunming snail Bay International Trade City, cloud spinning International Trade City, small Simon area has" Ping Xian "," run rabbit "counters.

This gives me the idea of selling shoes to Kunming.

Vietnamese shoes sold well in the Red River, Jinghong, Dali and other places in Yunnan in the early 90s.

Chen Zongnan, who runs Vietnamese Ping Xian shoes in Kunming International Trade City, is the first barrel of gold in the red river.

At first, Chen Zongnan sold Ping Xian shoes in the Red River Mengzi. "Simply selling shoes from Vietnam to the market, and selling better and better, and soon opened a store in Gejiu, Kaiyuan and Maitreya."

After Vietnam's shoes sell well, local merchants are following suit. Vietnamese shoe agents such as Dehong, Banna and Dali are springing up. "Up to now, there are more than 10 main shops of Vietnamese shoes in Jinghong only."

Why do Vietnamese shoes sell well in Yunnan? Chen Zongnan thinks that they have the advantage of craft and price. "Vietnamese sandals and slippers are unique in their production techniques."

The Kunming citizen, who is in the shoe store, said that Vietnamese shoes are very cool in summer, especially the upper ones.

Jingxing flower and bird market outdoor sports equipment stores, almost all shoes are made in Vietnam.

Responsible person Dunfee said: "Vietnam shoes tension and toughness is very good, quick drying, anti wear feet.

The biggest sales volume in the shop is "beach shoes" and "tracing shoes", which are especially suitable for fishing, camping, riding, outdoor activities such as no load bearing, etc.

Li Fang, Vietnam's owner of Vietnam's rabbit shoe industry, located in the 1 phase of the two phase of the International Trade City, "Vietnam is a natural rubber producing area, so the raw material of shoes is cheap."

Local workers are not paid well, and the cost is much lower than that of Chinese shoes.

Even with tariffs, the price of one pair of shoes of the same type is nearly 1/3 lower than that of China. "

Borrowing Kunming to expand the Chinese market

Recently, the reporter learned from the Yunnan footwear industry association that the annual sales of leather shoes in the province have reached 20 billion yuan.

Shoes from Wenzhou, Guangzhou and other places rely on Kunming to sell to Burma, Nepal, Pakistan and other countries. Yunnan has gradually become a distributing center for leather shoes sales in Southwest China and Southeast Asia.

Vietnam's footwear industry is growing larger and larger in Yunnan, and is also expanding its market outside the province.

Chen Zongnan said that there are two main ways to develop the foreign market, one is through the "Taobao" and other e-commerce sites, the other is to cooperate with local distributors.

"I and some of the main Vietnamese Vietnamese shoe shops have already opened online stores on Taobao.

At the same time, through participating in exhibitions in Chengdu, Chongqing, Guangzhou, Shanghai, Yantai and Beijing (Beijing stores), we have reached cooperation intentions with entities exhibiting.

A month later, the first batch of Vietnamese shoes "borrowed" from Kunming will be sent out of the province.