How Does The Shoe Industry In Wenzhou Take The Road Of Fashion?

"To build Wenzhou's fashion capital and the shoe leather industry is at the forefront" -- for the theme of this summit, Chen Shineng, President of China Light Industry Federation, China Xu Yong, honorary chairman of Leather Association, and other experts recalled the course of Wenzhou's golden card of "China Shoes Capital" more than 10 years ago, and thought that Wenzhou shoes industry has a solid technological foundation and brand foundation, and is fully capable of realizing the transformation from traditional footwear industry to fashion industry.

According to the development characteristics of Wenzhou footwear industry, experts believe that the footwear industry in Wenzhou should attach importance to the building of a common platform. Chen Shineng suggested creating a joint platform for enterprises to share design innovation results. Build an international exchange platform for carrying out design and manufacturing, and carry out design competitions. Li Weijuan, chairman of Zhejiang Leather Industry Association, also suggested that we should create a policy support platform, a fashion exchange platform, a talent reserve platform, and a "capital" platform to attract capital to return and let the information return.

　　 personnel Training is also the focus of experts. Chen Shineng suggested that Wenzhou shoe enterprises should cultivate qualified personnel and set up their own R & D centers based on existing high standards. Ma Jinlong, a well-known economist in Wenzhou, suggested that the government should attach importance to the training of talents in related industries.

In addition, focusing on brand cultivation and focusing on quality products has also been recognized by experts and the footwear industry in Wenzhou. "There is still a certain gap between the cultural connotation and the details of Wenzhou shoe making brands compared with the international famous brands. We must strengthen brand building and enhance the brand influence, recognition and reputation of Wenzhou shoes, especially to strengthen the cooperation with the shoe brands of various countries, and create the famous shoes brand of Wenzhou." Wenzhou shoe leather industry association president Zheng Xiukang said.

"The footwear industry index, which covers price, innovation and comfort, can be launched in due course." On the regional influence of the footwear industry in Wenzhou, Xu Yong also suggested that the footwear industry in Wenzhou could be cut from three aspects: brand, technology and market, giving full play to the leading role of the professional market and regularly releasing the trend of footwear industry.

It is reported that response Wenzhou's shoe and leather industry association has launched ten series of activities in addition to the summit. Apart from the summit, hundreds of shoe fashion brands will also be launched. The ten fashion shoes brands of the Chinese shoes market will be recommended. 2014 AOKANG (AOKANG store) cup stylish capital leather creative design competition will be held.