Introducing Italy Design And Research Center To Activate Warm Shoe Fashion Market

Sun Xunshan (deputy general manager of Wenzhou international shoe city development Co., Ltd.)

Reporter: how does Daly (Daly store) shoes industry think of shoes city and international route?

Chen Yamin, the chairman of our company, was born in 1965 and started a shoe factory in 1986. Since then, he has been upgraded to "Zhejiang Daly Shoes Co., Ltd." and "Sino foreign joint venture Wenzhou Tianya Shoes Co., Ltd.".

The company has been awarded the "leather industry advanced enterprise", "integrity (integrity store) demonstration enterprise" and "China shoes capital export twenty strong" by the state and provinces and cities.

As we can see, we have been improving all the time.

Taking advantage of the policy opportunities of Wenzhou and Lucheng (Lucheng store), we think of pformation and upgrading, and at the same time promote the pformation and upgrading of the footwear industry, in line with international fashion.

At present, how does the shoe city enter and how can it enter into operation?

Sun Xunshan: the A District of shoe city has been officially signed with more than 220 merchants, and now it is officially opened.

The B area is mainly a display platform for shoe manufacturers. It is expected to meet with you at the end of the year. C area as a supporting warehouse logistics has been completed and put into use.

Reporter: how does Wenzhou international shoe city "international fan" reflect?

Sun Xunshan: the one or two floor of the shoe city is the domestic trade zone, which is the showcase, negotiation and sales area of the more influential Wenzhou footwear brand in China.

The three or four floor is the international zone. As a platform for foreign trade footwear brands in Wenzhou, we invite international second-line brands such as Italy, Spain, Brazil and other countries to enter.

In addition to being an electronic business platform for footwear manufacturers, the 5 floor of the mall will also introduce the public R & D design platform of Italy design and research center.

Reporter: what is the consideration of the Italy design and Research Center?

Sun Xunshan: "China Shoes Capital" has more than 2600 enterprises, but most of them are small and medium-sized enterprises.

Although a certain scale has been formed, quality improvement has always been a bottleneck for development, mostly imitating, but not leading the domestic fashion trend.

The establishment of R & D center is aimed at coping with this problem. We want to set up a new benchmark for the whole shoe market and lead the pformation and upgrading of small and medium shoe enterprises, so that fashion can become the source of water for activating the market and Wenzhou footwear industry.

In the future, shoe city will introduce the footwear design training school of Italy ARS APPEL group to enhance the technological level of Wenzhou shoe enterprises and grasp the latest design concepts and trends.

At the same time, the European shoe design and R & D center, the newest shoe machine shoe display center in Europe and the European fashion shoe exhibition center are set up in the market to keep pace with the latest international technology and trend.

Through the three major upgrading of trade platform, manufacturing and shoe culture, we will comprehensively enhance the international competitiveness of small and micro shoe enterprises.

Reporter: Wenzhou is trying to build a fashion capital. Is it more advantageous to build an international shoe city under this background?

Sun Xunshan: the government's support is still very strong.

Especially in approving this piece, the leaders specially sent the "Wenzhou municipal administrative approval service manual" to us.

And the streets of Shuang Yu also helped a lot.

If we have any problems in the process of examination and approval, they will help coordinate the solution in time.

It is worth mentioning that in June this year, the deputy director of the subdistrict office, Huang Jing, was stationed in our enterprise service and became a designated project instructor.

Every time someone comes to know the project, she will actively introduce herself. It's really not easy.