Metersbonwe: Closing Shop Is A Normal Adjustment, High Inventory, Non Fatal Challenge.

In view of the current hot topics such as "shop closing tide", "inventory pressure" and "C2M" ("customer to factory") in the domestic clothing industry, Metersbonwe chairman Zhou Chengjian said in an interview with reporters that closing some shops is a normal phenomenon, which is a normal structural adjustment.

How much inventory the enterprise has is not a fatal challenge. The biggest challenge is how to manage the enterprise to produce inventory and create the brand power of the product.

Structural adjustment of the origin of "closing shop tides"

In the past year,

Brands such as Metersbonwe, Semir, Baleno and so on are frequently closed.

In 2013, the United States closed more than 200 stores.

From the end of June this year to the beginning of July, the casual wear brand was in a "closed shop tide".

"It's not a strange thing to adjust hundreds of stores a year. We have more than 4000 stores in the country, and about 5% of the shops are adjusted and improved."

Zhou Chengjian thinks closing some shops is a normal phenomenon. Guan Guan is only a structural improvement in his view.

In addition to the structural adjustment of the shop itself, he also explained that the online shops brought about by the development of the Internet also forced the physical stores to scale down.

At the same time, he said that the change of business circles will also lead to the closure of some shops, because "there are more nearby shopping centers, and originally opened five stores, and now there may be a store there."

3 billion inventory in market digestion year is not difficult

In the eyes of the outside world, the domestic youth tide card is not only deep in "

"Questioned, is facing the pressure of up to 100 million scale inventory.

As early as 2012, Shenyin Securities issued a report, indicating that by the end of 2011, the United States had reached 2 billion 500 million of its inventory.

In response to the high inventory pressure, Zhou Chengjian said that the peak of the US stock inventory reached 2 billion 900 million, and its inventory is around 1 billion 300 million.

He explained to this: "today's static inventory of any enterprise is not a fatal challenge for the enterprise. 3 billion more, the Chinese market is huge, and it can easily be digested in a year."

In his view, static inventory is not difficult. He believes that the biggest challenge is how to manage the company to produce inventories and create brand power because "if the brand power is not strong, zero inventory consumers will not like it."

"C2M" or clothing industry trend

The domestic front-line clothing brands are faced with the pressure of "closing shop tides" and "high storage", exploring the combination with the Internet, or turning the industry into an opportunity for pformation and upgrading.

On the occasion of the industry's concern about the development of 020 (the "online and offline"), the United States released its earnings in August 25th this year, saying that the company will try new modes of C2M (i.e. "customer to factory") to enhance its performance, and support consumers' personalized needs in a pipelining way.

"C2M we call personalized customization, such as the two of us take a photo of each other, and we can instantly know how to match it through 3D virtual pictures. We can make rapid production and meet your needs within a week". Zhou Chengjian explained the C2M mode in detail, and said that this will change the mass production pipeline to single piece production, and understand the dynamic demand of consumers in real time.

And about

Or become one of the first private banks to invest in Shanghai, Zhou Chengjian said cross-border is an inevitable trend of an enterprise, does not rule out the possibility of this matter.