Adoma'S Men'S "Jane AI" New Spring And Summer Conference In 2015

In August 29th, the theme of Jane Eyre was EVIDOMA.

The spring and summer new product conference was held in Jinjiang marketing headquarters in 2015.

On the press conference, idman's men's clothing launched a new business strategy for agents and distributors from all over the country.

At the meeting, agents, distributors and distributors from Shaanxi, Guizhou and Fuzhou.

Signed a strategic cooperation agreement.

At the same time, Lin Liying, general manager of EVIDOMA's men's clothing, and vice president Lu Xiao Jiang jointly unveiled the Retail Management Institute of IDMA, and brand retail management moved towards a new height.

"Three one" strategy to focus accurately

Adoma's "three one" is a new generalization of "a single store, a region, a category".

In this regard, Lu Xiaojiang introduced, "a single shop" emphasizes the profitability of a single store, "a region" refers to the promotion of a regional development through profits from multiple single stores, while "a category" is the focus of the idemar on a subdivision category, taking advantage of the category to occupy the minds of consumers.

For the strategic layout behind the "three one", Lin Liying told reporters that in fact, whether it is a single store profit or a regional focus, it is a truth: "the development of the market depends on the terminal profit, and the profit of the terminal is inseparable from retail and commodities."

And these have to be outstanding, to win the competition, for the new brand, we only rely on precise play.

Lin Liying said that in the past, business and leisure had passed through the era of developing the market by spreading nets, and for the new men's clothing brands, the key to further develop the market is the steady and profitable terminal.

It was only two years before the establishment of IDMA.

For now, the most important thing is to choose a precise market positioning, create a terminal with strong profitability, lay a good foundation, and constantly copy, forming a market encirclement.

"With the growth of agents and distributors, Adoma has a long-term plan for a region. In the future, he will focus more than half of the company's resources on key areas."

Lin Liying said that this is the era of a commercial chain. Today's business environment is not suitable for single handedly, and is more suitable for the operation of resource integration. Only by sharing together, sharing and taking advantage of each other can we truly achieve the goal of win-win.

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Set up business school, EIDMA, implement retail promotion

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With the advent of the era of big retailing, retail power has become an important basis for apparel brands to grasp the terminal. Enhancing retail power has become an important point in improving terminal performance.

Adoma's creation of "a single store" and even a "region" will also raise the retail management as a foothold.

At the launching ceremony of the new conference, idmara retailer college, Lin Liying, as the dean of idmara retailer college, introduced the strategic orientation and school running concept of retailers to distributors and agents from all over the country.

"From the terminal, to the terminal."

Lin Liying said that this is a school running concept of the idmara School of retail management. "The people who know the terminal best are not the external ones, but the managers of the company.

The trainers of the company will have more practical experience, and some basic courses will be more suitable for the management of the company.

In order to cooperate with the operation of the Retail Management Institute, EIDMA will set up a large lecturer, consisting of the general manager, vice president, director, manager and supervisor of the company.

It is reported that every year, the idmara business school will conduct many studies and training, choose to be good at different internal trainers in terminal management, form a support group, and use the most heuristic practical courses to promote the innovative thinking of every eidman terminal retail participant.

For this reason, IDMA also introduced the super shopping guide APP.

In this regard, Lu Xiaojiang said, super guide APP is a terminal APP training and management mobile phone, it combines many training courseware, has convenient information exchange function, and has the function of changing headquarters to sales terminal management, training, knowledge sharing.

"This is Adoma's pformation of terminal retail through information tools."