Try Water City Outlets To Go To Mai City, Refu Shopping Center To Suspend Business Adjustment

The business is closed in just 8 months.

Yesterday, reporters once again drove to Rui Fu, located at 51 of the civil rights road.

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Compared with the busy scene of grand opening last year, the shopping mall door is closed.

Through the window, some of the counters have been withdrawn and empty.

Outside the shopping center, only some of the merchants who have not yet fully evacuated are left to deal with the final sale.

"Last Monday (August 25th), we completely closed down, and adjusted the format and investment."

Rui Fu Shopping Center stakeholders told an interview with a Commercial Daily reporter.

"From the opening up to now has been losing money, according to this progress, a year will be afraid of losing tens of millions."

The person also said that the repackaged shopping malls will be brighter and more localized. The Hongkong professional team will be responsible for investment promotion and is expected to reopen at the end of the year.

However, for the location of the store after reloading, the other side only indicated that in the future, the brand new store will definitely increase the proportion of leisure, catering, entertainment, nail dressing, hairdressing and other formats.

It is understood that Rui Fu Shopping Center business area of 47 thousand square meters, a total of more than 400 parking spaces, by Chongqing Rui Fu Business Management Co., Ltd. to spend 1 billion 400 million to build, with the outlets of the outlets as a business model, is the city and even the western city's first "City outlets".

High cost and unclear location

"Compared to the outskirts of the city, locking the family weekend shopping group's outlets, the city's outlets can fill the needs of the high-end white-collar workers in the Monument for Liberation business area, and the market prospect is broad. It will not repeat the mistakes of Yintai department store."

This is the expression of relevant person in charge when Rai Fu Shopping Center opened last year.

Wishes are always beautiful, but reality is even more cruel.

In an interview with reporters yesterday, a senior retailer in the city, who did not want to be named, said that compared with the market, it had been sitting on a rail terminal and had sufficient daily flow. However, the core competitiveness of this seemingly "golden area" has become one of the important reasons why its operation is less than a year.

According to the analysis, the traffic volume is large, but more than six or seven of them are passers-by. In addition, the field area is located in the Monument for Liberation business district. Consumers will be affected by traffic jams before shopping, and their parking spaces are less. "Consumers are not allowed to travel by light rail, buy a lot of goods and squeeze light rail home."

At the same time, the frustration of investment promotion is another reason for its difficult operation.

"In terms of the definition of otter, whether it is in the suburbs or in the urban area, brand resources and commodity management capabilities are the key."

Li Yunyang, Secretary General of the city Retailers Association, said.

According to the insider of the store, after the opening of the business, many luxury brands that it planned to introduce failed to enter. The brands on the first floor were still good, but the more they went upstairs, the more messy the brands became, resulting in the big price gap and the overall image damage.

Li Yunyang said that the operating costs of "city orlies" development cost and site rentals are very high, so there is no advantage in discount. If you want to make the same discount with suburb outlets, profits will not be guaranteed.

Do a lot of leisure and entertainment

Boost popularity

"For the field area, the present form, tradition

And shopping formats are hard to develop. "

He Weijian, general manager of Chongqing new China real estate, told reporters yesterday.

He Weijian believes that, first, the surrounding environment does not match the business atmosphere, and it is difficult to introduce the strength business; two, shopping and consumers are few, "this has also become the confusion of business development."

The reporter also noted that the impact of the above confusion, backed by Rui Fu Shopping Center, is building another shopping mall at present, the progress of the project is also slowing down.

However, yesterday, reporters learned from the Yuzhong District Commercial Commission that at present, the field area is accelerating the creation of the Central Entertainment District, focusing on the development of fashion trends and entertainment, becoming an important functional area of Monument for Liberation.

At present, the pride of the world has been pformed from the building material mall to the "tide Pavilion". Besides the popular jewelry brands, the proportion of all kinds of special catering and entertainment formats is over 50%. The 30 degree street in lime city is very effective.

From the "central Chongqing entertainment district upgrading overall conceptual design plan", we can see that in the future, the Monument for Liberation to the fair area will become a commercial pedestrian street axis landscape with leisure, entertainment, experience and dining as a whole.

Li Yunyang, Secretary General of the city Retailers Association, also suggested that according to the planning of the Central Entertainment District, the new business status of the future trade area should be flagship "leisure and entertainment experience" card.

"According to our statistics, the number of foreign tourists entering Monument for Liberation is 70%."

He Weijian analysis, if the idea of building the central entertainment district is put in place, the entertainment entertainment experience will become the key to boost the area.

The first National Olympic standard in December was officially introduced.

It is worth noting that in the winter of the retail industry, Oteri J's format seems to be

Pursuit of new profit growth point.

Yesterday, the reporter combed some domestic department stores for half a year to report that in addition to having identified the future Wangfujing shopping center or shopping center or Les's format, including Tianhong, Yintai and other large domestic department stores, they also mentioned shopping centers and otter Les stores in the future shop plan.

In December 2013, the China Business Association's industry outlets issued the draft of the first national standard for Oteri J's operation and management, which is the first national standard of orter, and gave a related explanation to Oteri J's industry standard.

Yesterday, reporters from the branch was confirmed that the above "management requirements" final review plan will be officially announced in December of this year.

"At the appointed time, the domestic oris industry or usher in shuffle."

Li Yunyang, Secretary General of the city retail association.