Blasting In The Wholesale Market Of Clothing Wholesale O2O
Here world
Clothing and shoes
Xiaobian network to introduce the mobile batch net O2O: pain point blasting.
The global tour of Beijing de Yun society resonates with the memory of Chinese people all over the world. No matter where Sydney, New York, Boston and Toronto are, where does Guo Degang's burden go?
"When I got to France and got to Paris, the good clothes were said to be in Paris.
Do you know where to sell clothes in Paris?
Paris zoo, the zoo is right, there are clothes to sell, you have to go early, but also say, take the goods!
What you said is the Beijing zoo, opposite to the wholesale clothing market.
The word "take the goods" records the history of a batch of barbaric growth. The prosperity of a Chinese business is mixed with the history of bitter struggle between grassroots entrepreneurs and buyers.
20 years of information asymmetry and low logistics age have made brave adventurers, young people who are unwilling to compromise or have no system. They are carrying cheap clothes from the south to Beijing. They have begun a hard journey on the back of a sewing machine and a table.
Turning from the clothing distribution center to the naughty goods landmark has become the fashion standard for the young and young people to show their way of life.
As the small tailor in the shop grew into the owner of the independent brand, the mobile batch also started the journey of the ill luck in the electronic commerce era.
With the coming of this era, there are also news that moving batches are about to move because of traffic disruption and urban development planning.
Upgrading and pformation become the fate they must face.
In the Internet era, all opportunities are hidden in pain.
The new business model of "www.dongpi.com" O2O, which was born in the light of the electricity supplier wave, has been carrying people's desire to continue their dreams from the very beginning.
"It is not because of the charity of butchers, brewers, and bakers that we can have our dinner, but because of their own interests."
Adams's wisdom three hundred years ago still reveals the essence of all business today.
Li Guibin, chairman of the O2O model and chairman of Guangyao Orient Group, is well versed in its way.
To be an enterprise is not to be a knight errant. When Li Guibin held a business communication meeting during the preparatory period of the preparatory network, there was a certain "no rule of the world". But he knew that the conviction was to create value for merchants and solve their pformation difficulties.
After the acquisition of the 60% century century Lok international clothing wholesale market in Beijing, the media asked him if he regretted buying the century sky music from Hua Ping fund before moving the news of the move. It is hardly known that upgrading and moving the market, and linking the existing dynamic merchants with the O2O mode of e-commerce, is already a good chess game in the field of electricity supplier by Li Guibin.
In fact, if it is not for
Dynamic batch
If the demand for relocation and the background of industrial upgrading are not the internal threat of e-commerce to the traditional wholesale market and the external threat of foreign fast fashion in China's rise, there will be no such urgent pformation demand for dynamic merchants, and the mobile batch network will become a passive water.
If there is no respect for the market and the balance of interests between the supply side and the demand side, even in the face of a 10 trillion scale electricity supplier market, it is difficult for the garment electricity supplier industry to grow into a reality with an annual growth rate of nearly 30%.
The most dangerous strategy is to avoid all kinds of resources. Only when all resources are focused on breakthroughs, can the energy of polymerization be burst out.
Li Guibin, who takes "value first" as the core business concept, has a clear plan on how to concentrate the resources in his hands: "we build the mobile network because there is a century's brand, there are more than 3000 existing wholesalers, and there are 120 thousand square meters of dynamic batches of network experience.
Under the idea of fully integrating resources, the mobile network will extend the strategic direction to a more extensive wholesale business market: create a professional O2O platform for China's first fast selling fashion apparel wholesale field, which is "offline store experience wholesale + online e-commerce wholesale trading" professional platform. Based on the tens of thousands of strength wholesalers in the wholesale market of Beijing zoo, we will gradually integrate Beijing Dahongmen business circle and Ya Bao Road business circle and other merchants, and then optimize the wholesale merchants of North China, Southern China and central China to enter the dynamic batch network to create an immeasurable market.
In his book the grand trend, John Naisbitt said, "do you want to sell things? First, you must make people happy."
Consumers increasingly need highly personalized business services and shopping experience, which is also the biggest pain point for customers who are moving under mass.
The dynamic batch network experience Plaza, which is synchronized with the dynamic batch network and integrated operation, makes the business mode of the dynamic batch network completely subversive.
The same cultural shirt printed "ignore me, bother", can not distinguish the style of jeans.
The symbol left by the old batch is replaced by the new interactive functions such as the 3D interactive dressing room, the creative designer's promenade, the international fashion show and so on.
The first batch of merchants in the mobile batch network has set strict entry barriers, with independent brands and business running water meeting the standards and entering the experience Plaza.
The mobile batch network is located in the warehouse outside the Fifth Ring Road, and it provides free goods for photographing, repairing, uploading, warehousing, distribution and operation.
All designs have a common goal, so that consumers can truly experience fashion, convenience, cheapness and service, and solve the pain of their pursuit of fashion but not the quality experience.
Behind these inputs, there is a huge ambition: to regenerate three days of Heaven Music in three years, with annual sales of 100 billion yuan.
Mobile batch network O2O mode and consumers better communication ability, become another engine to support this goal.
Kevin Kelly said that the primary task of the network economy is to restore the symmetry of information.
The mode of mobile batch network O2O doomed the availability of user information and the convenience of two-way communication.
Because the discovery of diapers is usually a young father, so the beer and diapers were put together to sell, resulting in a sales boom - WAL-MART's big data bridge section N confirms the significance of the electricity supplier to the traditional industry.
For the new O2O mode such as mobile batch network, through the technology of network and big data, through the face-to-face communication between offline consumers and consumers, the mobile Internet business platform can more effectively discover demand and provide services for consumers, and even customers can spontaneously "educate" merchants to satisfy themselves through their own network behavior and consumption habits.
As a result, a more closely related learning relationship is formed between the platform and the consumers.
Solve the pain of dream renewal -- incubator mobile batch network
Dynamic batch network can provide loans? This is the problem of automatic batch merchants, precisely the dynamic O2O network business model may exist in the future infinite imagination.
China's clothing industry is booming. In this exciting era, the dream of thousands of Chinese businessmen will no longer be realized by their own efforts.
But in front of them, there is still a great possibility.
Ma Yun said that the biggest beneficiaries of e-commerce should be businessmen. Traditional enterprises will make greater economic benefits by making use of the tool of the Internet, making them grow tens of times. This is the real new economy coming.
E-commerce is not subversion, but emancipation.
After the outbreak of Taobao and Amazon, represented by the "big platform and traffic driven" route, the traditional industry has awakened and is more active in combining with e-commerce. It has become a new trend of development.
The ecological power of the industrial Internet has been enhanced, and the demand for platforms and services has been enhanced. From the simple access to new channels, unrestricted shelves to targeted customers and effective sales, they are becoming more and more sensitive to the high cost of traffic and display costs.
With the maturity of the upstream, their choice of e-commerce platform will be more active and rational. This will bring innovation opportunities to the e-commerce providers.
The zero cost makes the unlimited expansion of the electricity supplier and sales boundaries, and the free strategy launched by the dynamic baton network for merchants is a weapon to help them continue their dreams in the new commercial era.
Organically combining the "muscle power" accumulated online by wholesalers and the new "nervous system" brought by the electricity supplier, making e-commerce become a gene throughout the whole process and achieve a new value is the mission of the mobile batch network.
Because the memory of moving batches is never wholesale market.
Those crowded passages, sweat, and cheap goods are memories of struggle, freedom, adventure and dreams.
Today, in the mobile batch network, such stories continue every day.
business
The form has been changing, but the spirit of Commerce will never die.
- Related reading
Electricity Supplier "Cat And Dog War" Pinch To Fashion Circle Jingdong Ali To Grab Clothing Business
|Search For Special Investment Brand To Strengthen The Layout Of E-Commerce Transformation Effect To Be Tested
|- neust fashion | Let The Heavy Coat Wear A New Pattern.
- neust fashion | 2015 Spring Clothes Are New, Not To Be Missed.
- Market prospect | Luxury Brands Are Changing To Retailers
- Consumer rights protection | Why Do Some Luxury Brands Protect Their Rights In China?
- Popular color | Red Coat Is Warm And Generous, Deductive OL Wind.
- neust fashion | Sweater Collocation Is The Most Beautiful Way To Wear.
- Consumer rights protection | In View Of The Excessive Consumer Complaints, The Consumers Association Will Organize Interviews To Urge Them To Rectify As Soon As Possible.
- Fashion item | The Woolen Coat Is Well Matched With The Retro Style.
- Window display | Window Shopping Is Becoming An Important Part Of The Brand.
- Daily headlines | Clothing Market Ignites Xinjiang'S First Fire
- Electricity Supplier "Cat And Dog War" Pinch To Fashion Circle Jingdong Ali To Grab Clothing Business
- 2015 Spring And Summer Fashion Week Must Be Concerned About The 3 Show
- 中老年服裝市場(chǎng)機(jī)會(huì)來(lái)了
- 2014 Autumn Fashion Black Collocation Makes You Confident.
- Le Tao World Opened Shop, Le Tao World Mall Business Agent
- The Difference Between The Textile Machinery Industry And The Actual Situation Is Very Large.
- 2014 Textile Market "Jin Nine Silver Ten" Came Late
- 2014 The Textile Industry Is Showing A Positive Trend Of Steady Growth.
- Tianjin Launched The "Electronic Commerce Card" To Rush The Batch Of Clothing Merchants.
- Johnson Outdoors Reverse Sales Downturn In The Third Quarter Of About 6%