Home Textile Exhibition China'S Home Textile Industry Pformation And Upgrading Of Booster

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Xiaobian of the network to introduce the home textile exhibition: promote brand value remodeling, help industry pformation.

China International Home Textiles and accessories (Qiu Dong) fair, which has been with the home textile industry for 20 years (Intertextile, hereinafter referred to as home textile exhibition), can be seen as the promoter of the pformation and upgrading of China's home textile industry.

Recently, the twentieth home textile exhibition was held at the Shanghai New International Expo Center (hereinafter referred to as Shanghai new Bo). The scale of this exhibition has expanded to 150 thousand square meters. Nearly 1400 enterprises have participated in the exhibition, and 13 exhibition halls have been opened.

"At the beginning of 1995, the exhibition area of home textile exhibition is only 200 square meters."

Xu Yingxin, assistant to the president of China Textile Industry Federation and executive vice president of the textile industry branch of China Council for the promotion of trade, told reporters that with the increasing influence of the exhibition brand, the pressure on hosting was increasing.

Every home textile exhibition must be planned according to the current status of the industry.

Under the background of global economic slowdown, how to build effective platform for exhibitors is the pressure of the organizers.

In view of the further expansion of this home textile exhibition, Yang Zhaohua, President of the China Household Textile Industry Association, one of the organizers of the exhibition, said: "our goal is to make the home textile exhibition strong and distinctive, and the scale of the exhibition is expanding year by year, not the ultimate goal."

The theme of this home textile exhibition is "new era, new home textiles and new life", aiming to promote the remodeling of brand value.

Personality consumption trends

"A quilt is 30 thousand yuan."

In the International Pavilion, the Shanghai goose household products Co., Ltd. (hereinafter referred to as Heng Hai home) sells the Iceland goose down quilt because the price is high, the audience is greatly surprised.

Even to the audience, the price of a goose feather cushion is over 4000 yuan.

"These are all

Products. "

Liu Yang, director general of Heng Hai home sales department, said that the exhibition of their agents is a high-end bedding product of a German company, not ordinary consumer goods, which is much more expensive than ordinary products.

Liu Yang said that although the high-end market is a narrow market, it has a large space.

Reporters learned through interviews that not only international brands are optimistic about China's high-end custom market, but also local textile enterprises are in the "deep plough" personalized custom market.

According to Qin Qi, artistic creative director of Shanghai Yi Manqi Home Textiles Co., Ltd. (hereinafter referred to as "Yi Manqi home textile"), although Yi Manqi is a popular home textile brand, another brand of Vanderberg residence is a high-end customization route.

Besides high-end customized products, the customization of mid end products has also become an industry trend.

According to Qin Jian, at present, the home textile industry is changing to the marketing mode of designing the whole family textile.

Sponsor service upgrade

During the current home textile exhibition, organizers invited professionals from architectural designers, hotel purchasers and other exhibitors to communicate face-to-face.

It shortens the distance between purchasing objects and exhibitors, and communicates with any developer if any problem arises.

In an interview with China trade daily, it was found that the booth design of exhibitors and the style of exhibitors exhibited quite a few highlights compared with previous years.

Some exhibitors said that the booth design of the home textile exhibition has improved greatly, reflecting the characteristics of enterprises and the style of exhibits.

Insiders believe that this change is related to the pformation and upgrading of the home textile industry.

"Fabric manufacturers have begun to divide the whole household home textile design market cake."

You Qingguo, general manager of Baosheng Hua Ting international home office, believes that with the intensification of market competition, fabric production enterprises have entered the stage of pformation and upgrading, and their business scope has been expanded from simple fabric production to providing overall home textile design services.

Nevertheless, the home textile industry is still facing the problem of market downturn.

According to Qin Jian, compared with the growth rate of 20% last year, this year, the sales growth rate of Yi man Qi home textiles will be reduced.

In this regard, Yang Zhaohua pointed out that the current home textile industry has bid farewell to the rapid growth of sales period, the growth rate returned to single digit.

Under the new format, the future of home textile industry will return to "business essence", that is, return to market demand oriented new product development and product quality improvement.

First stage exhibition of e-commerce platform

"The electricity supplier is an important channel for the development of the home textile industry. The channel of the electricity supplier is not only against the traditional channel, but also can complement each other."

Yang Zhaohua said that this year the organizers will introduce several major domestic e-commerce platforms to the exhibition site, which is intended to provide more comprehensive services for exhibitors.

In the electricity business presentation conference, most of the participating enterprises are concerned about the threshold of entering the electricity supplier.

It is reported that at present, many first-line home textile brands have reached a cooperation framework with the network sales platform.

However, under the constraints of many factors, the cooperation between home textile brand and network sales platform is not smooth.

This is also one of the reasons why the organizers of this home textile exhibition invited the electronic business platform to enter the exhibition.

According to Hao Xuefang, the exhibitor of Lanting Pavilion, the home textile merchants account for 1/10.

Data show that 80% of Lanting Pavilion's home textile business partners are engaged in cross-border sales business, and only 20% of them are overseas custom businesses, involving wedding dresses, garments, curtains and so on.

Hao Xuefang said that only by strengthening the construction of its own brand can the domestic textile enterprises cut the cake in the mature markets of Europe and America.

She reminded that, compared with the domestic electricity business mode, cross-border e-commerce business preparation cycle is longer.

Yang Zhaohua stressed that in the future, we should pay attention to the needs of consumers.

To provide products with high cost performance, and to grasp product quality and brand building, without brand, there is nothing.