India Local Electricity Supplier Follow The Trend Of The Two Major Electricity Suppliers To Be Imitated Object

Flipkart and Snapdeal are the two most successful native of India

Both platforms have received huge financing.

Their success has made investors itch and have invested in the electricity supplier industry.

In order to get a little light or free ride, India's emerging e-commerce companies have imitated the two leading e-commerce platforms and even taken a similar name to them.

People in the industry have different opinions on how to imitate the names of well-known electronic business platforms.

Some people believe that adding a suffix with the same name as the well-known business name after the name of their website is helpful for people to easily know that their website is doing online retail when browsing, so that they can not only save the cost of promotion, but also steal some of the traffic from the well-known business operators.

But some people in the industry believe that imitating names will hinder innovation in the implementation of business models and services.

The name of the electricity supplier (domain name) is gradually imitating.

According to the August 30th report, Flipkart and Snapdeal are two of India's most successful local e-commerce platforms.

Nowadays, many emerging e-commerce companies imitate their names in naming.

At least 15 e-commerce sites are now adding a "kart" suffix to their name (domain name). In addition, the name of "Deal" as a suffix is also popular.

At present, the more famous imitation websites in the market include HealthKart, LensKart and so on, but less famous websites include VeggieKart, SafetyKart, Mygreenkart, entedeal, indiasmartdeal, etc.

With regard to the pros and cons of imitation, there are great differences between e-commerce entrepreneurs.

Business entrepreneurs such as Chandra Mohan are very opposed to imitating the names of Flipkart and Snapdeal's two well-known e-commerce platforms.

His Jabong platform was launched in 2011. Although the name has nothing to do with Flipkart and Snapdeal, it has been a great success and is widely known in India.

The advantages and disadvantages of name imitation

However, some e-business entrepreneurs say that adding "kart" or "deal" after the name will make it easy to recognize that their website is an e-commerce website.

This is conducive to the promotion and popularity of the website.

Bikash Kalita, co-founder of AssamKart. Com, an e-commerce platform in Assam, said: "many business enterprises use the name" kart "as the suffix. In this way, people can easily recognize these websites as online retailers when browsing, which virtually saves a lot of costs.

The main business scope of AssamKart is limited to Assam, which mainly focuses on e-book business. It also sells English books written by Assam native writers.

"If we take another name, we have to spend a lot of time explaining what we are doing.

Since the fame of Flipkart, Lenskart and other electronic business platforms, many people know what we are doing at once.

Bikash Kalita said.

However, Aasheesh Mediratta, founder of fashion retailing website Fashionandyou. Com, holds the position that "the name is not very important".

He said: "taking a name similar to a well-known website may take away part of the traffic from these websites.

But it will also cause trouble for itself, which virtually creates obstacles for its innovation in business mode, execution and service content.

However, e-commerce sites with "kart" or "deal" suffix are not plagiarized.

For example, the retail website Lenskart is like this.

The website registered its domain name in 2008, when the big business platform Flipkart was still unknown.

The founder of Lenskart said, "if I am to be re named now, I will never take this name, but now I have no other choice, because our brand awareness has started."

People like him may also have a website name similar to Flipkart, but no one at all expected Flipkart to grow so much.

However, cloning and copying others can also cause many problems.

Shopclues management found last year that a company in Dubai not only adopted the trademark of Shopclues, but even copied all the contents of its website directly.

The company co founder, Radhika Aggarwal, said: "they copy our contents completely and seriously infringe our copyright.

They even copied our management structure, but the name changed. "

He also said that at present many Chinese are also copying Shopclues, and there are domains like Shopklues and Shopcluss.

"Generally speaking, we will not take care of them, but if copyright infringement is serious enough, we will send them a lawyer's letter."

Myntra.com, the largest retailer of clothing and accessories online in India, has also encountered problems. Its name is on Twitter and video website YouTube.

India's two largest electricity supplier platform Flipkart and Snapdeal

India's largest e-commerce company, Flipkart, founded by two former Amazon executives, has recently raised $1 billion, which will help expand operations and compete against Amazon, its own site.

Flipkart is known as "Amazon of India", founder of Sachin Bansal and Binny Bansal (Bansal Bansal).

The director returned to India in 2007 and founded the Internet retail companies.

The two are alumni and former colleagues.

According to people familiar with the matter, after the introduction of new funds, the Flipkart valuation so far has not reached a profit of 7 billion US dollars. It has become the largest Internet investment enterprise in India with the largest amount of investment so far. Investors include Singapore's sovereign wealth fund Singapore Investment Corp (GIC) and Morgan Stanley Investment Management Company (MSIM).

Flipkart, originally a network bookstore, has expanded its business to a similar online marketplace of China's Alibaba. It has 22 million registered users and 3000 cooperative stores selling millions of products, from electronic devices, clothing to sporting goods, and shipping 5 million orders per month.

Another well-known business platform, Snapdeal, was founded by Baer and his senior high school classmates.

In the 2010, when they started their business, the global market for e-commerce is not yet clear, especially in countries like India.

At that time, most of the residents in India had no bank accounts, let alone buy things online with credit cards.

At that time, however, an angel investor provided $2 million for seed money by Baer.

At that time, their goals were not high: 100 orders per day.

After several years of development, Snapdeal has grown into a large business platform with annual sales volume of US $1 billion. There are 30000 sellers and more than 500 categories of goods and services.

"Every 12 seconds we can sell a India sari."

Baer said.

The e-commerce market has taken off in recent years, and has attracted the attention of a large number of foreign investors.

This year, Snapdeal received $233 million in financing, about half of which came from eBay, an American e-commerce platform.