Boston Menswear Passes The Brand Seiko Way At Jiangsu International Fashion Festival.

Boston men's appearance at the sixteenth Jiangsu International Fashion Festival

In from September 12th to 14th, Bosideng Man With 2014 new products of autumn and winter, it will shine on the sixteenth Jiangsu International Fashion Festival. A comprehensive display of the new ideas and new highlights of business travel fashion men's wear. Meanwhile, Bosideng men's clothing will continue to improve their own value breakthroughs in the new consumption situation and achieve the reconstruction of brand value.

In the face of all kinds of changes in the consumer market, Bosteng men's clothing has been insight into and tap the needs of consumers, and constantly narrow the distance from consumers. After ten years of WTO entry, Bosideng men's clothing has always adhered to the "Seiko way", in-depth study of Chinese men's attire, and integrated into the essence of Chinese and Western costumes in product design. National brand A model for international fashion stage. Today, Bosideng menswear redefines the value proposition of "quality and quality". The image is upgraded in an all-round way. It integrates the international trend in brand image, product design and terminal image. Based on the domestic market, it brings Chinese men with more international view of men's clothing and fashion information.

Brand image is more international tension

　　 Costume festival The Bosteng men's 2014 autumn winter advertising blockbuster is constantly playing. Under the footage of the top production teams in China, the international supermodel is full of retro and adventurous British manor and streets, vividly showing the Boston men's 2014 autumn winter "Holmes's British expedition". This blockbuster, based on the British Gothic architecture, highlights the modern urban charm of the product series under the modern Holmes theme of British porches, brick walls, telephone kiosks and classic cars.

This season, the shape of the autumn and winter new products is very retro modern, with woolen textured fabrics, cool leather, light and soft down coat, cool black, deep blue, jumping wine red and bright yellow coffee, supplemented by Bobby men's trim and profile. The whole set of advertising blockbuster shows the exquisite and elegant charm of bostman's new series in the English and international perspective.

Product design, pleasure, business travel, light living.

Bosteng men's products are the three major series of exquisite business, simple office and urban leisure. We are committed to providing modern clothing series that are suitable for everyday business, business travel, leisure and other occasions, and help middle class urban elite men to enjoy their work and life in a more comfortable and comfortable way.

Continue the brilliant craft and excellent quality that Bosideng persists, deduce with modern style, combine simplicity with classic. Boston man is good at expressing elegance with concise cutting, exquisite craft, comfortable fabric and popular color, and clearly creates a unique value proposition -- "quality and excellence". Put forward the route of "good selection of fabrics + original edition", focusing on simple cutting, with exquisite fabrics and exquisite fabric decoration, showing the brand's unique and elegant, fashionable and simple male temperament.

Space image enjoy shopping experience

This exhibition of Bosteng men's clothing brings a new generation of space image, guided by brand positioning and target consumer experience. The overall atmosphere is comfortable and the atmosphere is more relaxed and bright. It shows the exquisite taste and grade of men, plus the product structure of value for money, so that consumers can really feel the high performance price ratio. The details of soft and hard clothing reflect the quality of men's respect. The image of the terminal is more fashionable and casual, which is more in line with the concept of "business travel and light living". It is understood that Bosideng men's clothing in the terminal space will be built through the store's music, smell, free Wifi and family interaction area to create, so that consumers in a relaxed and pleasant mood and comfortable and healthy feelings, enjoy the unique experience of shopping process, and enhance the deep interaction with consumers.

Gao Xiaodong, general manager of Bosteng Menswear, said that the current market environment put forward higher requirements for brands. We must also clearly understand that the future clothing retailing industry is bound to be dominated by consumers. Only by constantly satisfying the needs of consumers and reconstructing the brand value can we win more markets. We will also establish emotional links with consumers with the quality of "quality and quality". As a brand name for the fashion brand of Boston brand, Bosideng menswear will be constantly innovating and self transcending based on domestic and international perspectives. At the same time, we also see that the Chinese dream is leading the new voyage of the age, and will also be a new opportunity for our national brand.