Policy Energizing Sports Industry Opens Up Golden Age

Sports are golden, dazzling not only in the gold medal of athletes, but also a gold mine which is far from being fully excavated - sports industry.

Recently, Premier Li Keqiang chaired a State Council executive meeting to speed up the development of sports industry, promote sports consumption and promote public fitness.

This executive meeting, from the national level to the sports industry, this undoubtedly for the deepening of this industry reform sounded the clarion call.

The industry has become the next "gold mine".

In the view of the industry, decentralization and decentralization of the sports industry will release a steady stream of dynamism, and the prospect is worth looking forward to.

Last year, the field of sports industry was not calm, the trend of reform as scheduled, and the forced and questioning demands of all sectors of the society to change the current situation of sports development, of course, came from the confusion and entanglement that the sports industry itself felt in the process of reforming ice breaking. This year, the sports industry has ushered in new opportunities and challenges, and the internal driving force of the innovation and change, the good and the inspiration that the reform trend has released, and of course, it also comes from the self interest and challenges brought about by the reform.

Through the calming 2013, we entered the 2014 with opportunities and challenges.

For Quanzhou sporting goods industry with 100 billion industries, loosening of sports means more commitment and pay, because the foundation of the consumer economy and the national policy level has already nurtured the fertile soil of industrial explosion.

Stimulate the vitality of sports industry

The State Council supports the development of sports industry, making the sports industry an unprecedented height. Its brilliant prospect is worth looking forward to.

The sports industry is officially opened in the era of gold (gold monopoly).

Introduction

In September 2nd, Premier Li Keqiang chaired a State Council executive meeting, determined to speed up the development of sports industry, promote sports consumption and mass fitness, and formulated specific measures to abolish the examination and approval and optimize the environment.

The State Council supports the development of sports industry, making the sports industry an unprecedented height. Its brilliant prospect is worth looking forward to.

The golden age of sports industry was officially opened.

Dividend policy release

It seems that overnight, the sports industry has become a release window for industrial policy dividends.

Following the announcement of the Ministry of finance's adjustment of the competitive lottery competition rules at the beginning of this month, the policy of sports industry reform, which has attracted much attention, has also landed one after another.

The executive meeting of the State Council put forward specific measures to reform the sports industry from three aspects.

First, we must combine decentralization, decentralization and decentralization, abolish commercial and mass sports competitions, relax restrictions on broadcasting rights, and maximize the "deregulation" of enterprises.

Yao Ming once Tucao, want to run a simple street 3 person ball game must be examined and approved.

Decentralization of competition approval authority will stimulate the enthusiasm of private capital to participate in sports competitions, and the sale of broadcasting rights can also bring about full market competition, which will bring great commercial effects.

Two, we should revitalize and make good use of the existing sports facilities, actively promote public sports facilities to the public, and better serve the masses while improving their self operation ability.

Recently, "aunt square dance" has become a hot topic of public concern.

Despite all the arguments, the old people's competition for fitness grounds reflects the lagging behind the development of the national fitness program in China. It also shows that there is great potential for sports consumption to be explored.

Many of the stadiums in the city are built in the center of the city, providing important competitions, not only with low utilization rate, but also can not meet the needs of the general public.

Therefore,

The existing sports resources are very necessary.

With the continuous improvement of fiscal, tax, planning, land and other related policies, the government's sports facilities managers will more pform to service providers, which is conducive not only to urban construction, but also to the introduction of more social forces to participate in the establishment of sports venues, and to better co-ordinate financial funds.

Three, we must optimize the market environment and support the growth and growth of sports enterprises.

China's sports industry is short of professionals.

The development of sports enterprises is not only conducive to strengthening people's physique, but also helps to stimulate related consumer industries, create jobs and promote economic growth.

Opening the golden age

The State Council supports the development of sports industry, making the sports industry an unprecedented height. Its brilliant prospect is worth looking forward to.

The golden age of sports industry was officially opened.

Many people in the industry are optimistic about the boosting effect of this policy on China's sports industry, and think that this will boost the development of sports industry to a certain extent, and expand the space for the development of sports industry.

"The introduction of the State Council policy is that the country set the tone for the development of the sports industry from an industrial perspective. Under the impetus of favorable policies, China's sports industry will usher in a spring of rapid development, and the sports industry will be the next" gold mine ".

"This time, the development of sports industry has been included in the framework of economic and social development. China's sports industry and China's sports industry will enter a new stage. This is a milestone event."

Zhang Lin, vice president of Sports Industry Development Research Institute, said that the scale of China's sports industry in 2012 was about 300 billion yuan, accounting for 0.6% of GDP. "The average annual growth rate of China's sports industry in the past 5 years is 16%, far higher than the 9% to 10% growth level of the national economy. This is a Chaoyang (Chaoyang franchised store) sex industry."

Breaking the administrative monopoly and abolish the examination and approval of sports events are the deepest expectations of enterprises and individuals who devote themselves to sports industry.

"Although this is just an opening to sports events, we believe that the barriers will break down in the future, and more enterprises and individuals will join the ranks of stimulating sports consumption and promoting mass fitness."

Pan Hongyuan, Executive Secretary General of Fujian footwear industry association, told reporters.

Dr. Wang Qiyan, director of the China Leisure economics research center, said: "there are five major trends in the future development of China's sports industry: first, the operation mode from the government operation to the market-oriented operation; the second is from the price advantage to the brand advantage; third, the elite sports go to mass sports; the fourth is the war strategy from domestic to international; the fifth is the integration of sports industry and other industries, such as sports and culture, tourism, service industries and other industries integration."

Innovative profit model

In China, the emergence of the concept of "sports industry" is, to a large extent, a passion for us economic analysis.

Because the United States is the first country to divide the sports industry in the world, and it is also a country with the most developed sports economy, the most extensive market and the most perfect system.

And the industries involved include professional competitions, leisure, fitness, equipment manufacturing, media communication, entertainment and fashion industries.

Generally speaking, the sports industry in the United States includes sports fitness and entertainment industry, professional sports industry, sporting goods industry and sports broking business.

The development of China's sports industry is lagging behind. There is still a considerable gap between the growth of China's sports industry and the increasing consumption demand, and there is still room for huge growth.

Some experts point out that, in the form of sports industrialization in Quanzhou, the sports industry, such as sporting goods, clothing, shoes and hats manufacturing and marketing, is mainly realized. Sports organization activities management (sports management, club operation, etc.), sports and leisure activities and other sports industry core are very underdeveloped.

In recent years, Quanzhou has grasped the market of sports shoes and clothing in the medium to high, middle and low grade market segments.

Celebrity endorsement, sponsorship of sports events, direct selling of stores, e-commerce network marketing, exhibitors' shoes Fair, exhibitors abroad, brand marketing and multi-channel sales, pay more attention to the cultivation of corporate culture.

In the marketing mode, all enterprises keep abreast of the development of the times, and constantly introduce new marketing initiatives. In brand promotion, the marketing method of "celebrity endorsement +CCTV" has gone to the marketing of professional sports events.

According to the profit model of sports industry, from the commercial perspective, ticket revenue, broadcasting right income, sponsor income and commodity development income are four main profit models of sports industry.

Speaking of the gap between the domestic and foreign sports industry, Pan Hongyuan said that these are two totally different systems. Most of the foreign sports industry has been marketed, and the club is the most common commercial mode of the team. The world's top football club, the Royal Madrid club, has an annual income of 510 million euros.

There is also the operation of the League platform. In the 2012 season, the European Football League's total revenue reached 19 billion 400 million euros, an increase of 11% over the past year.

But China is still mainly sporting goods consumption.

Yao Ming told Xinhua (Xinhua store) that the requirements and opinions put forward by the Executive Council of the State Council were still relatively principled, and there was still much work to be done in the specific aspects of refinement and landing.

For example, if we cancel the examination and approval of commercial and mass sports events, then how to define the nature of the two? What kind of activities are in line with mass sports events? What kind of activities are commercial competitions? If a certain event has both mass participation and commercial nature, how should we define it? All these departments need to be clearly defined and refined after that.

Reporter's notes

Return sports to society

In China, the concept of "sports industry" appears more frequently in the Olympic Games, the National Games and other high and large events.

In fact, it is not.

People's demand for sports and exercise has been increasing year by year.

In real life, people's demand for sports is often embarrassed by "no fitness, no sports, no sports."

The real development of sports industry in China should depend on the level of sports participation in the whole society.

When running more people, more people playing, watching sports events and sports TV programs more people, the demand for various sports products and services is higher, the sports industry will have more room for development.

The era of simply enjoying the Olympic medals and major events has gradually gone away, and the era of serving the public directly with service system construction and people friendly activities is coming.

Therefore, to promote the development of sports industry in China, the real driving force should be the wide demand of the whole society.

Revitalize all kinds of sports resources to meet the needs of multiple fitness needs, social forces should become the main force.

Since the executive power is too busy and unable to sing the leading role in commercial and mass events, why not let enthusiastic and intelligent social forces play the main force in these competitions?

We believe in the power of the people, mobilize the power of the people and pform the power of the people into an inexhaustible motive force for the development of our cause.

On such a road, the sports industry will get more help and sports will win more opportunities.

All these considerations are not only in consideration of the mind and manner of sports people, but also in the vision and vision of sports circles.