Outbound Tourists Become Global Buyers And Spend Nearly Half Of The World'S Luxury Goods.

According to the survey report on the tourist consumption market of Chinese citizens leaving the city (the city) released by the World Tourism City Association summit, Chinese tourists spend nearly 20 thousand yuan per capita outside the country.

Among them, 2% of outbound tourists spend more than 50 thousand yuan per day.

The purchasing power of Chinese outbound tourists has jumped the number one in the world.

Why do Chinese tourists like to go shopping abroad? What are the popular shopping places for Chinese outbound tourists? What do Chinese tourists like to go abroad to buy?

Consume nearly half of the world's luxury goods

according to

In 2013, China's total consumption of luxury goods amounted to US $102 billion, which consumed nearly half of the world's luxury goods and became the largest customer in the global luxury market.

Because of the price factor, with the popularity of outbound tourism, buying luxury goods abroad has become the main purpose of a considerable number of people traveling.

China luxury goods report released by the Quality Research Institute of China's luxury goods Market Research Institute shows that in 2011, the total consumption of luxury goods by Chinese consumers amounted to 50 billion US dollars. In 2013, this figure was rewritten to 74 billion dollars, far higher than the local consumption of 28 billion dollars.

At present, China's outbound tourism destinations are mainly concentrated in the United States, Thailand, Japan, France, Britain, Italy, Korea, Malaysia, Hongkong, Taiwan and other places.

Influenced by factors such as exchange rate, tax refund policy and place of origin, there is a big difference between the price of brand goods and different regions.

As a result, the strategy of buying luxury goods at a more affordable price for countries and regions came into being on the Internet.

For example, some netizens specifically compared the prices of the four major luxury goods consumption areas in the world (South Korea, Hongkong, Britain and France).

Take the famous luxury brand Louis Weedon (Louis Weedon store) as an example. Because it is a local brand in France, it is the most cost-effective purchase in France. Besides, the prices from low to high are European Union countries, the United States, Hongkong and Korea.

Some models purchased in France and purchased in Korea, the difference is even more than 10 thousand yuan.

No wonder netizen "Huang Xiao potato" exclaimed: "buying a Louis Weedon bag is equivalent to saving the round-trip air ticket. Why not?"

Commodity choice is "good at heart".

Mr. Jia works in a large network company in Beijing (Beijing store). Every year, the company organizes a trip abroad. In addition, he will travel abroad with his wife at his own expense.

"Because many countries have gone abroad, some countries are not the first to go to leisure and shopping."

Mr. Jia said that basically every time he went abroad, he would do his homework ahead of time and draw up a complete shopping strategy.

In July this year, Mr. and Mrs. Jia went to Japan for a total of 10 days and brought back 3 big boxes.

"Photoelectric rice cooker bought 3."

Mr. Jia laughed and said that since they bought a rice cooker in Japan, almost every friend who had gone to his home had enjoyed it. "These 3 are not enough." although the Japanese rice cooker is selling at an average price of more than 5000 yuan, the quality of the rice cooker is also outstanding among the international similar products, and it has become a "good heart" for many people.

There is even a saying in the shopping forum that goes to Japan: "to travel in Japan, you can take everything but bring a rice cooker back."

Similarly, nowadays, overseas shoppers have their own shopping maps: buying luxuries in France, buying watches in Switzerland, buying electronics in Japan, buying milk powder in Hong Kong and Macao.

About 6 years ago, Miss Leng was used to shopping in Hongkong.

"Two times a year, basically everything needs to be bought, exaggerated, I usually buy rice in addition to buy vegetables, basically do not buy anything."

Miss Leng briefed reporters about his shopping experience: choose Hongkong discount season, for example, around Christmas, basically do not carry any luggage, sometimes not even luggage, all in Hongkong, clothing, shoes, cosmetics, medicines, etc., finally bought two large suitcases.

According to the statistics of China Tourism Research Institute, from the destination structure of Chinese citizens outbound travel, Hong Kong and Macao account for 70% of outbound tourism consumption.

"Because

There are clear plans, but not very impulsive shopping, familiar with the road will be better than three.

As for luxury goods, when you have the opportunity to go to Europe, the price can be accepted and you like it very much.

After all, daily necessities are the most used. "

Miss Leng's idea also represents the mentality of most overseas shoppers.

Domestic tax exemption system will be improved

In late August, the new Huoerguosi duty free shopping mall opened to visitors and became the first duty-free shopping center in Northwest China.

Unlike the traditional duty-free shops opened in the port quarantine area, the shopping center of Huoerguosi free shopping mall is not only restricted to entry and exit personnel, but also includes business, investigation, tourism and work people who enter and leave the park. The scope of shopping targets is enlarged, and the frequency and quota of shopping are also broken. Each person can purchase 8000 yuan per day and pick up the goods at the scene.

In September 1st, the China International Travel Service Haitang Bay duty-free shopping center was officially opened in Sanya, Hainan, and became the largest single duty free shop in the world.

According to the operator of the shopping center, China duty-free goods (Group) Co., Ltd., the price of the shopping center will not be higher than that of Hongkong, or 30% less than that of other parts of the country. It is expected to attract tourists from two or three cities in China in the future.

According to the industry experts, with the continuous improvement of China's tax-free shopping system, it will attract more tourists to spend money in China.