Guangdong Fashion Industry Transformation Way Leads Each Other.

Over the years, if you still locate the fashion industry in Guangdong in a "too close to the people, not fashionable" level, the vision is too narrow. Pragmatism is the foundation of the rationality of Cantonese, but acceptance and innovation are the characteristics of this area adjacent to Hong Kong and Macao. Standing in the age of traditional concepts, declining sales and rising electricity providers, the transformation of clothing brands, the brand name of the soul of the old people, in this big pattern evolved. In this huge fashion industry chain, the same natural selection, or successively sink down, or all the coquettish.

　　 Two years Before, I had done a collection of nearly 20 independent designer's fashion formats. At that time, I was based on Guangzhou and Beijing Shanghai. I was an independent designer who was active in Beijing Shanghai, such as Liu Qingyang, Ji Cheng, Zhang Chi and so on. After all, the international atmosphere of fashion determines that they have more power to speak. In fact, when you rise to another level to see the essence, regardless of whether you are in a Western atmosphere, the designer's authority comes from his design works. No one will support the poor design in order to support the independent form, and the regionality of Guangdong determines that the designers here are more low-key and pragmatic.

As MS Deng Zhaoping said, with her qualifications, she will receive invitations from Paris and Milan clothing association every year. But she always feels that she is not ready yet. She does not want to disgrace the country. Now, she spends a small portion of her energy on clothing customization of VIP customers, and because she has just become the global agent of hi-tech fiber fabrics, most of her energy is focused on the innovation and promotion of hi-tech fabrics. Perhaps soon, it can achieve more than 10 billion returns a year. "Clothing is not a competition, but not a piece of design. The elements are never unique, and the future is the reform of science and technology." This is Deng Zhaoping's road to transformation.

And as Whole country The electricity supplier of Guangdong electric business clothing brand Yin man, after creating the myth of "double eleven" sales that broke 100 million last year, under the leadership of founder Fang Jianhua, it is eager to transform. Fang Jianhua said he always set his sense of crisis in "leaving the brand down the road only three months". At present, Inman is signing a large number of independent designers and establishing an original brand incubator platform, striving to transform into fashion and fashion. The exception of designer brand from Guangzhou also has a unique transformation pattern and expansion. In terms of strength, it has expanded to 90 stores nationwide. Therefore, in the face of the fashionable fashion of Guangdong fashion, you need not worry about others, and the bigger pattern is growing in the dark.

Transformation faction

The future of science and technology is to reform.

Deng Zhaoping: the way to customize garments with Guangdong characteristics

Every year, Deng Zhaoping will perform a show at home with the arrival of Guangdong fashion week. In her words, she will give her friends and VIP customers every year the popular ideas they want to express this year. The fashion week in Guangdong can be made into Guangdong.

Q: what has changed in the fashion customization market in Guangdong in the past one or two years?

A: with the "first lady" Peng Liyuan's overseas visit last year, the word "advanced customization", which is quite unknown to the public, has become a popular word for the public. Over the past year, more businessmen and politicians have begun to focus on local brands. In fact, since eighteenth Century, advanced customization has been specially designed for the Lords and nobles in France, and its time consuming, materials and labor are strictly regulated.

China has Own The standard of high standards is that the expensive custom-made clothing is Gao Ding, but I do not do the business of upstart and rich women. My brand is faced with small crowds, pursuing life but not necessarily very rich.

Q: it seems to be the ultimate pursuit of R & D of R & D fabrics?

A: the fabric I made was developed by scientists for 5 years. It is light, warm, flame retardant, fungicidal and mildew resistant. This is a fiber material with revolutionary changes. At the end of this year, I will make a conference on Chinese elements in Beijing. I will spend 29 provinces and three cities on the two sides of the Taiwan Straits, with thirty-two Chinese clothes, luxurious fashion, and high tech fibers and domestic silk and linen. Finally, clothing is not a competition, but not a piece of design. The elements are never unique.

Q: are you planning to go to Paris or Milan?

A: I have received many invitations from the Paris and Milan Federation of trade unions, but my qualifications have not yet been reached. Because custom-made clothing will always be localized in regional services. Is there a high ranking guest in France? Should I fly right away? There is not much time left, so I am basically a regional service in Guangdong. And I have been picking clients, not suitable for my style. For example, I like to introduce lace to Shao Shiru. I would like to introduce it to Linzi, if I am a man or a rich woman, I will let her go to Mr. Qu Ting Nan.

Q: introduce your custom dress system?

A: customers first liked me and then liked my clothes. My custom dress is between 2000 and 3000 yuan. The evening dress will be around 4800 yuan, and the worst fabric is from Japan. You can wear a dress for several times, and there is no need to spend hundreds of thousands of dollars. I have another service, that is, when you wear one of my clothes on a particular occasion, I can help you design, add or subtract two times, and you can wear it to another suitable occasion, because I do not advocate wasting. Now I am going to write a book called "clothes and clothes", and write my lifestyle. I am a person who prefers to cook noodles at home and do not want to go to social activities. You can see my work, but I will not go too far for entertainment, and will not produce more products.

Q: do you seem to participate in Guangdong fashion week every year?

A: this platform is relatively low-key, so there is no real fashion atmosphere in Beijing and Shanghai. Besides, there are not many professional fashion magazines in Guangzhou and lack of atmosphere, so Guangdong fashion week is also related to regional soil and water. Since the high-end has not reached Beijing Shanghai, it will be good for Guangdong. I am also a person who doesn't want to make progress, and at the door of my own home, let me publish my feeling and situation of fashion for a year, so that my friends and my VIP customers can understand the popularity I want to express this year.

Q: have you ever said that many young designers are still in a blue sky?

A: young designers still have to figure out who will pay for your design. In fact, people wearing your clothes is a kind of mobile publicity. I used to recruit design assistants. When they came over, they dressed like actors. I said, "do you want to go to the street to see if anyone will wear your clothes?" some students asked me if I wanted to finish the dream first, or would I first get enough food and clothing? I said you didn't get enough food and clothing, you could not be a designer when you were hungry. Therefore, young designers should be positioned to design "good clothes" instead of simply pursuing personality extension.

Deng Zhao Ping

China top ten designer, design director of Guangzhou Xin Shui garments and Garments Co., Ltd., Deng Zhaoping, director of Fashion Design Institute, SAST, 95 global agent.