Alibaba Listed, The Biggest Beneficiary Of The Footwear Industry

"Tonight congratulations on the successful listing of Ma Yun in the United States!" Wang Zhentao, chairman of the AOKANG shoe Limited by Share Ltd in Zhejiang, issued such a text in the company's top management group, and attached two pictures with Ma Yun in New York. AOKANG insiders also know that Wang Zhentao was invited to New York by Ma Yun to see the bell ringing. It is understood that Wang Zhentao was invited to visit the New York Stock Exchange by Ma Yun to witness the listing of Alibaba in the US. The company staff revealed that Wang Zhentao arrived in New York in September 15th.

Wang Zhentao and Ma Yun have known each other for a long time. As early as 10 years ago, they were elected at the same time. 8 years ago, Alibaba and Taobao were not as big as they are now. Wang Zhentao led executives to the "AOKANG thinking week" event in Jiuzhaigou, Sichuan. Wang Zhentao recalled that at that time, Ma said Taobao was small, but it would become the main force of online shopping in 5 years.

　　 Alibaba Listing in the US, shaking up the "big money", A shares many small partners also because of Ma Yun "marriage", and produced inextricably linked. According to the Securities Daily's public information, the head of the 5 A shares who are married to Alibaba is AOKANG international chairman Wang Zhentao. On the day of the announcement, AOKANG shares rose.

After more than ten years of rapid development, Alibaba has become the trusted and chosen online trading platform for millions of users worldwide in the process of exploring and accumulating e-commerce experience. Since the Alibaba first announced the launch of the "service partner program" in 2010, it has fully realized the strong combination with outstanding suppliers from various industries in China. In March 12, 2014, AOKANG international signed a O2O cooperation framework agreement with Alibaba, becoming the first shoe industry to implement online payment business nationwide. In May 20, 2014, Alibaba officially awarded AOKANG as the "key partner". This marks that AOKANG will share huge customer groups with Alibaba to achieve mutually beneficial resources and seek common development.

According to the financial report, AOKANG's sales growth in the first half of the year is less than 50%, and the growth rate is slower than last year. The company pointed out that the current fierce competition on the line, the impact on the line, the company hopes that the main brand to achieve coordinated development of online and offline, there is no big difference in the price. The current AOKANG brand online and offline product segmentation, online sales are basically not sold. At the same time, the company is considering the introduction of a precise positioning of different groups of e-commerce brand.

The company said in a reporter's research that this year, the overall growth of e-commerce is intending to be controlled in 40-50%, and efforts are being made to improve basic capabilities, including service capabilities, products, customer service, warehousing and other links, so as to prepare for O2O. The company said it would often communicate with Alibaba team. Online retailers Development strategy. According to the framework agreement signed with Alibaba in March this year, Alibaba will provide enterprise O2O business services for AOKANG international, including but not limited to data sampling and analysis, training support, online and offline membership system, online and offline (Alipay) mobile payment and related product technical support.

In the traditional shoes and clothing industry, AOKANG is the pioneer of the practice of O2O. As early as 2013, before the hot O2O, AOKANG realized that in the mobile Internet era, it is necessary to attach importance to the "SoLoMo" trend in order to realize the mobile commerce. "SoLoMo" includes three words: Social, Local and Mobile. "SoLoMo" consumers are accessing the Internet, searching for social networks (such as Facebook) at any time and anywhere, and finding the latest and most popular consumption places through instant addressing. The industry predicts that "SoLoMo" will become a consuming habit for a period of time.

For this point, AOKANG footwear e-commerce Department agreed with Wen Tao. In April this year, he accepted the interview with global shoe net, he said: we must always grasp the consumption habits of consumers and constantly optimize the customer experience. This is the general trend forever. With the rise of the "SoLoMo" consumer group, there will be a long-term coexistence pattern of the retail industry in the future, and mobile payment is the general trend. In the future, mobile payment will not only occupy an important position in the retail payment link, but also in the communication links, transaction links and service links. Business affairs Mobility is an important field that enterprises have to pay close attention to and study.