Stephen "The Reasonable Price Of A Pair Of Sports Shoes Is 100 Dollars."

Stephen likes to stare at other people's shoes, so whether he is in the subway or in the street, his eyes will be close to the ground, as if to retrieve his lost wallet.

Recently, Stephen found a good place - the king's Square near the martyrs' cemetery, but what attracted him there was not a dazzling array of merchandise, but a teenager who was playing skateboards every weekend.

He said that the reason why he stayed there for more than an hour was because he wanted to know what kind of shoes the skateboards really like to wear.

Stephen Fortuna Nationality: Philippines career: R & D Manager of Guangzhou representative office, Shute, USA: 9 years old age: 54 years old

A pair of shoes made him a school celebrity.

Stephen is a sports shoe specialist who has worked as an R & D Manager in an American shoe company and has been in Guangzhou for nine years.

In the early 90s of last century, Stephen once crossed Guangzhou. But in a flash of more than 20 years ago, there was no time for polishing. So when he came to Guangzhou again in 2005, he was faced with a completely strange city, and few people knew his choice of years of uncertainty.

Childhood experience is the most primitive life experience of everyone, and often determines a person's view of life and the world.

In such an environment, coupled with the use of spare time in factories, it can be said that with the growth of Stephen, leather shoes are always familiar with new shoes. "When I was reading, I liked playing basketball. I especially wanted a pair of Adidas shoes endorsed by NBA star Abdul Jabbar, but not in Philippines, so I asked my relatives in the United States to buy me a pair," Stephen recalled, after receiving shoes, he immediately wore on his feet, "at that time, he became a figure in the campus."

People who like to eat sugar every year want to grow up in a candy store when they grow up. After years of college, Stephen opened a shoe factory. At the peak, the number of workers was as many as 280.

But in the Asian financial crisis that began in 1997, Stephen's efforts were also hard to escape.

So far, in remembering the brilliance of that time, he still can not give up in his speech.

Once in

Bought 20 pairs of shoes and brought them back to the family.

A new page in Guangzhou, a Stephen based dream company, is located in the center of the people's Bank of America.

Every two months or so, Stephen will fly back to Philippines to visit his wife and children. So accustomed to so few years, he has rarely broken up. And every time he goes back, he will go to Da Sha tou or Jiefang Road to pick up a couple of shoes for his family. The most time, he brings 20 pairs. "Then I realized that the Philippines customs regulations can only bring 12 pairs at most, and extra taxes must be paid."

Although shoes have become the "designated action" of home, but compared to their own generation of leather shoes, Stephen found that the younger generation is more fussy about the appearance of shoes. Therefore, every time he chooses to dress shoes, he will spend more time thinking about his shoes, and if conditions reflect, he will immediately open his speech whenever he talks about shoes related topics.

I have to remind you that if you do not have enough information reserves for the industry, you will regret for your rashly attempt, because, like most technicians who specialize in research and development, the Stephen language comes with professional language related to shoes.

Sports shoes in China

How many pairs of shoes do you have?

In the original answer, for a shoe industry, such questions usually have an enviable large number.

However, Stephen's answer is that he has only 14 pairs, "many are Chinese brands such as Lining".

After such an answer, he immediately followed, like

In the same way, it praising the price of Chinese brand shoes proactively, saying that the reasonable price for sports shoes is about 100 yuan (about 614 yuan).

What is interesting is that at the economic level, even if the gap is bigger, the price is still the embodiment of value.

But on the other hand, whether it is used as a throwing weapon or as a Cinderella story, it is respectable from the perspective of consumer culture, which is directly proportional to the price of shoes. At least, when writing on the front door of a star rated hotel that is not allowed to enter the room, the smiling face of shiny calf leather shoes will be more brilliant than the smooth shoes.

Stephen said that the same phenomenon also exists in Philippines, and besides shoes, when you see a person wearing a suit, "subconsciously, people will see it as a white-collar worker in office buildings". So when he first came to Guangzhou, it was difficult for him to understand why he was seen wearing a suit and collecting waste products. "Then I thought, maybe it was cold weather, people should always wear something cold."

After a while, Stephen will return to Philippines to visit his family. He said he would continue to buy shoes for his family. "But compared to shoes, young people seem to have more interest in digital products, and now it is not difficult to buy shoes made in China, and more and more shoes are imported from China" in Philippines.

Character impression

Executives who like to laugh at themselves

Some people say that self ridicule is the highest state of humor; others say that it is a mature expression to bravely demeaning oneself.

In any case, Stephen is a person who likes to laugh at himself, and goes very thoroughly on this road. If he refers to specific social values, he can be regarded as a no profit, professional person.

The easy-going nature, coupled with the ability to summon happiness at any time and anywhere, is popular among colleagues and friends. And because of fluent English, company colleagues chat with him to take the initiative to pfer to the English Channel. Although Stephen has been in Guangzhou for nine years, the Chinese language of Stephen has been stagnant in daily life.

"Once I walked on the road, someone asked me if I could teach their children English." Stephen said with great aggrieved that he had not even opened his mouth, but the other side had asked such a question, which seemed to be able to see Chinese from his face.

You ask

I answer

"Young men's suits

Sports shoes

Hi Guangzhou: what is the standard of a pair of good sports shoes?

Stephen: comfort and durability.

I pay more attention to comfort, because in terms of durability, the design life of a pair of shoes is usually six months.

Hi Guangzhou: what are the different needs of Asian and westerners for shoes?

Stephen: Westerners' feet are usually thin. Asians may be thicker because they like wearing sandals. Therefore, if they buy shoes in the west, Asians should buy more than half a yard.

Hi Guangzhou: some people say that suits and sports shoes are very raw. What do you think?

Stephen: this is a distinction. If young people wear it, I think sometimes it is very fashionable and informal. If it is old, it will be a bit out of date.

Charm dialogue

What do you think is charm?

Charm refers to the ability to get along well with people, and to bring happiness to people.

Who do you think is the most attractive?

Fan Bingbing and Li Bingbing, both of them are beautiful, and the pictures are beautiful.