Do You Dare To Imagine "Speaking" Clothes? Research And Development Of "Speaking" Fabrics

Your clothes will "speak", is it incredible? In fact, some of the current technology fabrics can capture heart rate, breathing and other indicators, tell you whether you are in a healthy state of health, and set up a database to track your state.

Yes, this is the most fashionable thing in the clothing circle, smart clothing.

2014 the US Open has already tried IOS embedded with sensors and silver plated lines.

China's garment enterprises have also opened up research and development of "speaking" fabrics.

Clothes can "speak", not only in your body indicators, but also according to your "instructions" to adjust and change.

Zhang Rongming, chairman of the famous lingerie brand Adam group, said that AI has developed "memory" fabrics, which can be adjusted automatically according to different shapes after wearing.

In fact, not only is high-tech clothing "speaking", clothing itself has expression.

It is like the history written on people, expressing the characteristics of life in different times and telling the economic changes in different periods.

From the beginning of the Republic of China, the uniform Chinese tunic suit, Lenin's clothing, to the elegant and Lili Bragi, the tailored jacket and the modern design of personality, people's clothes always reflect the most "fashionable" elements of the times. The innovation of clothing also shows the social, cultural and economic changes from the details.

Similarly, from a single commodity supply to a rich and colorful style design; from the generation of processing "export" to "digging" the market "farming" domestic sales; from low value-added imitation to innovation leading; from simple employment to the cultivation of high skilled talents, the garment industry, which is synonymous with "made in China", is also showing the most "tide" side of the times in the pformation and upgrading of every economic trend.

In recent years, the real economy is facing a particularly high cost in terms of labor and raw materials, and poor competition environment.

According to the data of China Apparel Association, the retail sales of garment enterprises above Designated Size dropped by 1.5 percentage points over the same period of July this year, and the growth rate of exports and profits dropped to varying degrees.

Squeezing profit space, weak market demand and low added value of products have exposed the "soft rib" of the current garment industry.

The breakout of the garment industry is not only based on quality and style, but also on the innovation and replacement of products. Instead, it tries the most fashionable thing at present -- to tap the potential market with new technology and new ideas.

"Let the big data" speak "and analyze which color and style the consumers prefer, and design a more suitable market garment to enhance the efficiency of the supply chain.

Executive vice president Chen Dapeng said.

In his view, smart clothing or big data wear is decided by the preferences of the market.

In addition, the pformation of channel and business mode is also one of the ways.

DtoC, listen to the "tide"? Recently, designers directly butted the consumer's DtoC (designer to customer) mode in the clothing circle.

Xie Feng, chairman of the JEFEN, the domestic women's wear brand, said that JEFEN is trying to build a new service business mode, directly communicating the designers with consumers, and developing personalized clothes for everyone, and combining with offline stores.

Some channel merchants such as pin Jia, peppermint, glutinous rice and scallion began to develop niche designers to directly connect consumers to the platform.

"Some young designers have good design samples and ideas, but lack the strength of mass production and rental shops. This mode not only solves their financial worries, but also gives consumers more choices.

In the future, the development of minority clothing brands and the provision of sophisticated services will become the direction of industrial pformation.

Chen Dapeng said.

At the just concluded New York fashion week, domestic designer Wang Tao was the first official Chinese designer to display his brand new Taoray Wang.

She told reporters that this positioning for elite women's brand is a new attempt, "no longer focus solely on the production of clothing itself, but also includes a complete set of customized services, and even manage consumer wardrobe."

"There is something new to show that there is a new market."

President of China Textile Industry Federation

It seems that there will be more and more new things in the clothing circles in the future.

These new things that are infiltrating the characteristics of the times will continue to show in the square cloth and tell more stories.