Cade And Cade MALL Introduce New Brands

There are no two shopping centers of the same brand in the same area, but Cade is an exception.

The seven level positioning high end Cade crystal shopping center is located along the West Chang'an Avenue line, adjacent to the Gongzhufen pport hub. The underground B1 layer connects directly to the subway station 1 line Wanshou Road station. The six level positioning community type one-stop Cade MALL Cui Wei Road is located in Beijing Haidian District Cui Wei Road, the East Linxi third ring main road, to Nantong to Chang'an Avenue West, from the subway line 1 Gongzhufen station 600 meters.

The two are through shuttle bus interaction, high-end and community positioning complementary operation, and jointly lead the new lifestyle of Jingxi.

Internet sharing, 1+1>2

The distance between Cade MALL Cui Wei Road and Cade crystal is less than 100km, and the distance is only three thousand meters, about 15 minutes on foot and about 10 minutes by car.

In 2013, there was a formal shuttle bus between the two. Lunch and dinner time was one every 10 minutes, and the rest time was 20 minutes. The purpose was to link the resources of two shopping centers to provide more choices for the surrounding customers.

In addition, the two shopping centers have launched a number of joint promotions, such as full consumption of coupons, coupons in full coffers on Cade MALL Cui Wei Road, and a coupon in Kate crystal Bona studios, and a joint catering brand offer, which brings together the restaurant brand and preferential information to inform consumers through online and offline channels.

Two shopping centers have joined forces to create a "Beijing west 100 restaurants" plan.

The two shopping centres also shared tenant resources. In July last year, the children's chain photography brand of Kate MALL Cui Wei Road went to Cade crystal to carry out the 0-3 year old baby crawling competition and the 12-16 year old children's performance. The teachers and trainees of the Danstyle dance studio in Cade dance to Cade MALL Cui Wei Road to help them absorb new members and provide more convenient services and additional surprises for consumers of each shopping center.

These activities provide effective passenger flow for the other side, and the average attendance rate of shopping buses is over 60%.

Kate MALL Cui Wei Road opened in 2010, and is 600 meters away from line 1 Gongzhufen station. It is a community one-stop shopping center with main consumers as family.

It has the largest comprehensive supermarket within 3 kilometers - Hualian Supermarket, which meets the needs of all kinds of family life.

There are 10000 square meters of rich combination of catering formats including seabed fishing, Cheong Cheong, Sebei northwest cuisine and other famous restaurant brands.

It is also the most comprehensive shopping center in Western Beijing, with an area of more than 4000 square meters. It covers children's clothing (Li Jia Bao, Li Ying Fang), infant early education (golden baby), intelligence development (X-kids club, creative baby), extracurricular education (EF, Dalin art, happy string), physical development (small sports hall, leisurely tour hall, Dr. Ma swimming) and children's photography (little devil as well) and so on.

Cade crystal opened business at the end of 2011, directly connected to line 1 Wanshou Road station, aiming at the young fashion crowd, white-collar and middle-class families with consumption power in Western Beijing. It was positioned as a high-end, new fashion shopping center, and formed a dislocation operation with Cade MALL Cui Wei Road.

Cade's entry into the market has greatly enriched the lifestyle choices of Western consumers, enabling consumers to enjoy comfortable and high-quality life experience at home.

Shopping centers have brought together many popular international and domestic brands. Among them, Juicy Couture, Armani Exchange, DKNY, Club Monaco, CK Jeans, UNIQLO, MUJI, MUJI, UNIQLO, Couture, Nanjing, China, the Bona film city, and so on are the first time to enter western business circle.

Close to demand and upgrade business format

This year, two shopping centers have carried out large-scale upgrading and brand optimization, as well as meeting the rapid change of consumer demand, and continue to lead the western region's business upgrading.

The newly introduced restaurant brand, Xi He Tong Le, is the first store in Western Beijing. The brand is jointly established by the well-known Chinese Xihe restaurant group and Singapore's well-known Tong Le food group.

This year, new green tea, Ngong fat cat, Qingcheng grandma food restaurant, 9 light restaurant and hot snacks, and MITI children's theme park, main children's climbing jungle scouts, Sergent Major baby dress and KIDSLAND boutique toy store are introduced this year.

Among them, the newly opened green tea restaurant uses a completely new design image; the Qingcheng grandma's restaurant and the army's Boy Scouts are the first to enter Beijing.

In May this year, Kade crystal also opened a direct access to Wanshou Road subway line 1, and the passenger traffic increased by about 20% after the opening of the subway.

This year, Cade MALL Cui Wei Road has further refined the formats of all floors. For example, the first floor is mainly light restaurants and supermarkets. The newly introduced Hui Xiang cuisine brand Jinluo Jia and the new Beijing cuisine brand printing hall are newly introduced.

The three level is mainly about children and catering brands, and the introduction of X-kids club.

The four level is mainly catering and service industries. Recently, Wei Lan has been introduced into Western food and famous brand of roast fish brand outside the riverside city. Besides, there is also a new brand of Mumy Care.

Pan Wanjing, general manager of Cade crystal shopping center, said: "Cade crystal is the main consumer of high-end products. In the future, we will continue to enhance the overall experience of the project and innovate the lifestyle of Beijing and West.

Work together with Cade MALL Cui Wei Road to serve Jingxi consumers.

"Kade MALL Cui Wei Road is positioned as a family shopping center and is popular with consumers in the surrounding community," said Hu Po, general manager of Cade MALL micro market.

Based on this, we will introduce more distinctive brands to enrich the shopping choices and life experiences of the community.