How Far Does The Tongue Tip Effect Help The Complex?

Businesses are crazy about "expanding their armaments for preparation" in catering, which makes people worry about how far the tongue effect can help the complex.

Catering accounts for a sharp rise in the complex

In the three Yang square station, people who stream out of the street are shopping for food.

Suning square and Hang Lung Plaza, which opened in downtown last September, accounted for nearly 50% of the catering business and another 20%. At the end of last month, the cloud top "cloud top quality" opened up, accounting for more than 70% of the catering industry, and the two phase and three phase of the planning of the temple, the food and beverage industry is the most important thing.

In recent years, the format of Zhongshan Road's core business circle has changed greatly, and the proportion of food and beverage has increased rapidly.

In the past, the proportion of shopping, dining and entertainment in the commercial complex was usually 7:2:1.

Now, this golden ratio is being broken by the restaurant's unique display. Some of the commercial complexes in the downtown area even exceed 50% of the whole format.

Grandmother's home, Starbucks, North Xinjiang Hotel, Xin Xiang Hui and other more and more familiar chain restaurants today, along with the rise and fall of the complex, have opened up in the center of the city.

"Catering industry has become the top priority of the current comprehensive investment."

Some people say that no matter what is ten years ago or ten years later, "where to eat" is still the first thing to consider in the city center. Only ten years ago, there was no way to find a place to eat. After ten years, there were too many places to eat and how to choose.

The "hunger game" on the tip of the tongue has begun.

We can see from the complex that has entered the stage of investment, catering has become the most important part of the format.

Chong An Tian Jie, now known as the T12 fashion shopping center, has two floors of area for the catering industry. At the end of this year, the Mixc, which will soon appear on Lake Lihu, has become an important part of the planned import industry. It has gathered more than 60 kinds of global catering brands, including all kinds of special restaurants and various kinds of leisure, and many other small and medium-sized urban complex projects will join the long battle of resources.

"Catering is very strong for the new business complex."

Suning square, which landed in Wuxi last year, was the beneficiaries of the "open road" with food and beverage. Nearly 50% of the catering proportion contributed a lot to Su Ning's rapid establishment of word of mouth and the accumulation of loyal customers.

Just appeared in Chong an temple.

"Cloud top quality" is the top priority of catering industry.

Not only from the 3 to the 7 level, but also from the vertical dining area, at the beginning of the business, they introduced the "water forest" and "Ye Chun" early tea and so on.

However, developers have to face the cruel reality that business spree has been pferred from development to investment operation. The intensity of competition for quality food and beverage resources will become more and more intense. The "hunger game" on the tip of the tongue has already begun.

In fact, with the emergence of a commercial complex in cities, many catering enterprises have lost their strong interest in the face of the warm invitation of the commercial complex.

On the other hand, Xicheng's "eat goods", which has always been fond of tasting fresh food, has lost its original passion for the uniform food and beverage of the complex.

"Catering is indeed one of the best ways to attract a lot of popularity in the shortest time, but if the winning way of the complex is in the catering industry, it is exaggerated."

Miu Jun, deputy general manager of Da Dong department store, told reporters that for the complex, providing consumers with one-stop experience of consumer service is the foundation of their foothold.

Feng Jie, director of the International Investment Promotion Department of cloud bat, told reporters: "the reason why the top grade of the cloud is bold to introduce the super ordinary scale catering industry is to focus on the future development of the whole industry and the market.

On the other hand, it is also determined according to the location of the project itself and the actual situation of the surrounding area.

She told reporters that the seemingly "aggressive" approach has been fully considered.

"Cloud top goods and big Eastern Department store are separated by only one street. The two sides can complement each other in the form of catering and department stores, and stimulate consumption and flow of people, which is more convenient for customers."

Yao Jianjun, director of the Commerce Bureau of Chong an District, pointed out that the proportion of catering can not be increased blindly because of the fast income gained by catering enterprises.

In the long run, we should form a comprehensive competitive effect of clothing, cosmetics and children's entertainment on the basis of the catering and customer effect.