O2O "Top": Qingdao Retailing Launched The Counter Attack Road

Recently, the "big crocodile" Liqun group of the local retail industry in the island city came to the news. In September 22nd, Liqun mall "Liqun supermarket" will carry tens of thousands of supermarket products formally launched, and will launch heavy promotional activities.

This can not help but think of this year in May, "Liqun online shopping mall singled out Jingdong" business promotion.

Just 4 months before and after, Li group has launched the online "Liqun supermarket" again. It can not help but make people speculate: is the O2O operation mode of Qingdao retailing really starting?

The supermarket will change the habit of consumption.

If we say that in May this year, Liqun online shopping mall launched the strongest 8 hour promotion in history, the success has aroused many netizens' attention to Liqun online shopping mall, and has also successfully conveys the concept of "traditional department store's electricity supplier, and can do better than professional electricity supplier".

"The on-line operation of Liqun supermarket, the most important impact on local consumers, is the gradual change of shopping habits."

Fei Xiaoming, general manager of Liqun electronic commerce, said that in the consumption habits of netizens in the island city, compared with rice flour, grain, oil, food and beverage, toilet paper,

These so-called supermarkets, people's livelihood and daily necessities, they are more accustomed to buying clothing, electronic products, cosmetics and other "bigger" products online.

However, in the traditional mode of consumption, rice, grain and oil are heavy logistics products. When purchasing, consumers often take time and effort: parking, parking, waiting for checkout, moving up and down.

Even today, with the increasing number of private car holdings, the purchase of supermarkets and people's livelihood products is a headache for every housekeeper.

"Every time a supermarket goes on a campaign, there are always many elderly people who rush to the bus in the early morning to queue up in front of the supermarket. They are dragging ten or twenty kilograms of rice and milk and other things."

Fei said, "Liqun supermarket" on-line, will buy the daily necessities to become a kind of enjoyment!

At present, in Qingdao's retail market, apart from Liqun, the wiki group also has its own online shopping mall. Li guest immediately sent online shopping mall to operate for many years. Besides, there are also fast market shops specializing in maternal and infant products in Qingdao.

These mall, in operation mode, without exception, is the O2O route.

"Online shopping mall operated in O2O mode is essential to form a stable passenger flow and do well in offline service."

"In the fierce competition of electricity market, we need to expand our local market. In addition to online activities and product attractiveness, offline experience and services are also critical," said the relevant official at speed Mart.

In order to catch up with the local members, the fast market mall has established a unique mother child O2O alliance in Qingdao with early childhood education, child photography and other maternal and infant institutions. It regularly organizes the parenting activities such as the nursery under the line, the birthday PAITY, and so on. It provides the local members with more thoughtful service experience as much as possible, forming a linkage between online and offline.

The Liqun supermarket mode, which will soon be launched, is based on the original capital of the line, hundreds of chain stores, drugstores, and more than 10000 meters of shopping malls and supermarkets in the urban area of Qingdao. It serves as the main battleground for O2O in Liqun supermarket. It provides consumers with face-to-face, point to point quick and convenient services on the Internet, and solves a series of thorny problems such as slow delivery of delivery, credit problems, quality assurance and replacement difficulties.

"It can be said that the mode of Liqun supermarket is a counterattack of traditional business to the electricity supplier."

According to Fei Zong, apart from the rich commodity and price advantages we have, we also pay more attention to offline services.

In view of the current problems of e-commerce in logistics, Liqun supermarket, while working with well-known domestic express companies, has its own logistics company Hengtong express company, which really solves the "last mile" problem that plagued the electricity suppliers.

Retail O2O development success mode on the road

about

Go to the electricity supplier

Xu Lei, the head of France's Moore's cosmetics and greater China, has long been running and co operating in stores, department stores, e-commerce and TV shopping. She believes that O2O is a hot topic from the perspective of the large retail industry. However, for department stores, there is still more work to do in online and offline integration. It is not just a promotion platform for online sales, or a supplemental trading platform under the line, but a deep impact on consumer spending habits.

For the brand of Moore, there are channels in specialty stores, department stores and e-commerce platforms, TV shopping and other channels, but the biggest sales channel is TV shopping and electronic business platform.

Therefore, how to go hand in hand in line and online, avoid conflicts and expand profits, is also a problem for retail O2O.

"The current retail business is O2O, and it should still be on the road."

Xu Leiru said.