SF Will Pay For The Convenience Store Experience After Opening The Convenience Store In Luoyang.
In May this year, the first "Hey guest" appeared in Hangzhou.
In July 26th, Luoyang had the first "Hey guest". So far, there are 7 stores in our city.
1 [advantage] lies in offline experience.
Online consumption
On the morning of 19, the reporter arrived at the intersection of Guanghua Road and Tang Gong Road, a "convenient customer" in the Shun Feng community convenience store. In a dozen square meters of stores, there was no physical commodity, but only billboards and posters of various commodities.
The staff of the store told us not to see that their store is not large, but consumers can buy tens of thousands of items here. The way of consumption is to scan the commodity two-dimensional code or purchase the computer directly online in the store, and then send them to home or to the store by themselves. Payment can be made by cash payment, credit card payment or Alipay payment.
Speaking of the new consumption method advocated by "Hey guest", the shop assistant tells us that compared with the traditional online shopping, their advantage lies in offline experience and online consumption, that is, they can try and try on before buying.
Consumers are not satisfied with products, they can return goods through stores, negotiate by stores and businesses, and buy goods, which can enjoy the price of electricity providers, and "integrate real stores and online shopping together".
In the "Hey guest" store, consumers can also enjoy services such as telephone recharge, air ticket booking, water and electricity payment and so on.
2 [situation] many people take a wait-and-see attitude.
In a random interview with reporters, most people said that the store did not understand, and whether they would choose the way of consumption to take a wait-and-see attitude.
Ms. Lee, a 47 year old citizen, said that she often buys online. This way of looking at pictures and sweeping the two-dimensional code, she feels "some trouble will not be considered for the time being".
Unlike Ms. Lee, Ms Meng, 32, is delighted with the "Hey customer" at the door of her own cell.
She said that her son is 1 years old this year. How to buy good milk powder is her biggest worry.
"Online shopping overseas milk powder, because it can not see in advance, so still feel uneasy, afraid to buy fake goods.
Since this "Hey guest" has been opened, I feel much relieved. I can not only see things in advance, but also inspect the goods on the spot.
Ms. Meng said.
The staff at the store said that their daily sales volume was about 1000 yuan.
3 [expert] low cost electricity supplier sales mode and perfect offline experience is the trend of development.
Zhang Ji, vice president of School of economics, Henan University of Science and Technology, said that compared with traditional e-commerce, online shopping entities store more targeted groups.
Zhang Ji said that traditional e-commerce requires consumers to use computers, which makes many middle-aged and elderly consumers discouraged while online shopping.
Physical store
The payment method is more varied, even if the elderly who can not use the computer can experience the convenience of online shopping.
In addition,
online shopping
The offline service of the entity store is the biggest advantage of the model compared with the traditional e-commerce, such as trial eating and try on, which will enable consumers to have more perceptual knowledge of goods.
Online shopping entities only place a computer in the store to guide consumers to look at pictures and choose products, which is not much different from traditional e-commerce.
Its future development direction is necessary to integrate the advantages of traditional physical stores and electronic commerce. While insisting on low price, fast delivery and good quality, we must enhance the online shopping guide service, provide consumers with professional consumption advice and perfect after-sales service, so that consumers can feel the convenience of online shopping while experiencing the service of physical stores.
- Related reading
Experiential Commerce: A New Way Out For Tsing Hui To Develop Department Stores
|- Market trend | Introduction Of Chemical Fiber Market Trend In China'S Main Markets In September 25, 2012
- Innovative marketing | Selling Brand Clothing Depends On Stores Or Stores?
- Fashion item | How To Safely And Correctly Wash Pregnant Women'S Radiation Protection Clothing
- News Republic | The Development Of Chinese Local Designers And Brands
- Other | 濱州棉紡織行業(yè)集體進入“冬眠”預期紡織行業(yè)“繼續(xù)緩慢下行”
- Fashion blog | 服裝工作者針對不同面料的跳針處理竅門
- Fabric accessories | Features Of Gemstone Buttons And Crystal Buttons
- Daily headlines | 康威卡丹路等8款休閑服裝被檢不合格
- News Republic | Lining Adidas Nike Has Fallen Into The Golden Spell Of Ten Years. The Outdoor Brand Is Also Unable To Resist The Curse.
- brand building | Burberry (Burberry) Closed Down Guangzhou Factory Sales Growth Decline
- Chongqing Yangjiaping The Mixc Strong Debut On The Surrounding Shopping Malls
- Experiential Shopping Center Marketing New Thinking Brings New Business Opportunities
- Clean Up Shop 100 Thousand Below Shop
- Ma Yun Assets Or Two Times Wang Jianlin
- "Direct Number" To Enter Baidu O2O Challenge
- Operation Experience Of Shopping Center
- Yi Lu Ying Leads The Brand Upgrade: Fungus Dispels Black Beautiful Woman Heart
- On The Experience Of Life And Death In Shopping Centers
- 零售巨頭華潤萬家密集布點成都成華區(qū)
- 商業(yè)百貨希望直接引廠進店