Hardware Products And Hardware Enterprises Need More Efforts To Enter The High-End Market.

If you want to enter the high-end hardware market, you must be a hardware brand or a professional hardware brand. System hardware brand generally refers to the brand of multi product combination. The hardware product line covers door locks, matching engineering hardware, big handle, door control hardware, bathroom hardware pendants and other products.

This kind of hardware brand usually takes the store or shop as the terminal selling form, the brand image is prominent, the product mix is perfect, the hardware products complement each other to drive the sales, basically realizes the customer one-stop shopping demand, and can solve the problem that the engineering manufacturer can purchase the same hardware brand for many kinds of products, reduce the dealer's multiple procurement links, and realize the maximum benefit of the shop. At the same time, because of the huge product system plus hardware brand personality and connotation, it is difficult to be duplicated by peers.

　　 hardware Products entering high-end market development is not smooth

It is extremely difficult for such hardware brands to operate successfully.

1, the vast majority of brand operators only produce their single core products or no factories. Other products of other categories are directly selected in some other plants for OEM, so most products lack highlights and selling points, and there is no difference.

2, Operate The cost is high, because most of the products are OEM OEM, so the price is not competitive, and dealers do not have enough confidence to promote the brand.

3, the inventory pressure is huge, OEM processing plant is not enough, or too few varieties, or often appear to be out of stock, delivery is not timely.

4, in addition to core single products, it is difficult for other OEM products to update new products in a timely manner.

It is difficult for quality brands to survive in China's high-end hardware market, while professional hardware brands also have their disadvantages. Professional brands generally refer to factories that specialize in production to promote their core single products to the hardware market. The advantage of this brand is its production specialty, high cost performance, fast delivery and strong R & D capability. The disadvantage is that the hardware product line is relatively single, and the dominant products are easily weakened by the imitation and duplication of the peers, so the brand image is difficult to improve, so the comprehensive competitiveness is not strong.

　　 nowadays In front of manufacturers and distributors, it is indeed a difficult and uncertain choice. How to kill a blue sky in the high-end market is still needed to be explored.