College Students' Entrepreneurship Is "Small And Focused" Rather Than "Big And Complete."

With the growth of mobile Internet, post-80s and post-90s college students like to focus on this field.

C FP for map

After 80 or 90, if there are not a few small partners in the circle of friends, it is really unusual to set up shop in Taobao, WeChat, or develop A P P.

With the growth of mobile Internet, Post-80 and post-90s college students, building a website, creating a WeChat and A P P are not difficult problems for them, so they focus more on this field.

In the road performance of the "Guangzhou East Asian Education and entrepreneurship competition" held in South China Agricultural University recently, 6 entries were concentrated in the Internet field, involving K 12 learning, language training, curriculum promotion and other fields.

Finally, He Zhiyong and the two Zhuo Hongchao contestants of the good score scored successfully through the finals.

Experts pointed out that the environment for college students to start businesses is better now, whether it is national policy guidance, or college students' entrepreneurial awareness, social support, openness and maturity of mobile Internet, etc., which are very beneficial to college students' entrepreneurship.

However, it is worth mentioning that the ability of college students to start their own business gradually becomes poor.

For college students' entrepreneurial projects, products are smaller and more focused than others, and all of them are more likely to be successful.

[case analysis]

WeChat venture

"Of the more than 20 entrepreneurial teams in our school, 5 are direct WeChat start-ups, while other Internet based entrepreneurial teams also mostly build WeChat public numbers for marketing and promotion."

Chen Binhao, executive chairman of the innovation center of South China Agricultural University's innovation and entrepreneurship Association, pointed out that he joined the army of WeChat entrepreneurship in the end of May and launched the "excellent intelligence campus".

Hua Nong students only need to pay attention to the "excellent intelligence campus". They can query practical information such as timetable, achievement, examination information, course selection, school calendar, address book and so on, and can also "WeChat panoramic visit to Hua Nong".

"We designed it for 1 days and developed two or three days. After the introduction of the panoramic tour of China agriculture, the amount of visits within 6 hours exceeded 20 thousand."

Chen Binhao said, unexpectedly, an hour later, Ali cloud's server crashed because of too much traffic.

Chen Binhao had to call the crew to upgrade the server, and it took nearly 20 minutes to repair it.

After the introduction of the theme, Zhuo Yuan smart campus has also spread among universities.

When it comes to the issue of income, Chen Binhao is clear that "we will not get instant results". We need to wait for the platform to mature before we can get results. "We want to take the financing route and attract more cooperation after becoming bigger and stronger."

Expert comment: like most college students' entrepreneurial projects, this WeChat venture project is also based on the needs of university students, but it seems to have too many functions, so that the positioning of the product is not accurate enough.

On the three or four day, a product is completed from design to development, and the subsequent polishing of products needs to be strengthened.

The project wants financing in the future, but the premise is that the positioning of products must be accurate, and there is a clear business model.

APP Entrepreneurship

Wang Ruixu and his team began developing part-time cats in July 2013. They were officially launched in September the same year, and were officially launched in October.

Part time cat has been online for less than three months, and has been downloaded more than 70 thousand in Android's major application markets.

In April of this year, Wang Ruixu, a nine year old technology company CEO and a senior student of Guangzhou University of Chinese Medicine, developed a part-time cat search engine. He signed a financing contract with Shenzhen innovation Valley Cci Capital Ltd, and got millions of dollars in angel investment.

"Part-time cat" is a A PP product, which can provide free, massive, safe and personalized part time information service for college students.

And the reason for doing such a product, Wang Ruixu said, on the one hand is that many teachers and younger sisters are deceived when looking for part-time jobs, hoping to provide them with a free, safe and effective part-time job platform. On the other hand, they see that the part-time market is a booming supply and demand, but no one in the market regards the market as the focal point and has done a very detailed and professional job. They have seen the opportunities, and the part-time market of the students in developed countries is very large.

"We have gathered all the highly reliable part-time job recruitment information on the Internet, and then through systematic screening, we have removed some false and invalid information. Now, users' feedback over 95% of the information is true.

We also have interactive functions on the platform. If more than two users complain about the information, this part-time information will be automatically removed.

According to your resume and interest, the system will push users' part-time information of interest.

Wang Ruixu said.

Expert comment: This is a very good entrepreneurial project, the product positioning is very clear, is to help college students find part-time jobs.

Moreover, entrepreneurs are also more clear about how to achieve this entrepreneurial idea step by step.

Entrepreneurs need to pay attention to the problem of finding a profit point, and how to better promote part-time cat marketing.

Website Entrepreneurship

Li Cairui, an economics major at the school of finance, is a sophomore. He has been in business for a year when his classmates are still busy with their work.

"The project I developed is an information platform, called cloud map net, which mainly deals with the dissemination, collection, localization and production of information maps."

According to him, at present, the cloud chart network has been out of the 103 phase. The monthly click volume of the website is nearly one hundred thousand, and has successfully carried out business cooperation with more than ten Internet or public relations companies such as Tencent, Ruijie network, etc., with a monthly income of over 10000.

The reason for building such a platform, Li Cairui said, he found on the Internet, the general large portals website also has the use of information map, but it is scattered in every news, it is difficult to search.

While some websites also provide information map production, but this is only one aspect of the operation, not complete.

"So I sprouted the idea of making the biggest information platform in the country, mainly based on information map, not only seeking information, but concentrating on the dissemination and expression, collection, localization and production of information maps."

Comment: college students start their own projects with a lot of desire to do everything. They want to provide students with various services as much as possible, so that they can get more users.

In fact, the effect is just the opposite. After all, technology and capital are all limited.

This project is right only for the idea of not being miscellaneous.

[experts teach the way]

More participation in practice, more social contact

(Zhang Guanghui, director of marketing and management, School of economics and management, South China Agricultural University)

The development of national economy needs the promotion of College Students' entrepreneurship, and the environment for college students to start businesses is also getting better and better.

The inadequacy of College Students' entrepreneurship is that they can not combine the idea of entrepreneurship with reality better.

It is suggested that college students should take part in some practice, contact with society and contact with entrepreneurs in the industry.

The idea of starting a business can be realized step by step from the state of fantasy.

WeChat also needs to establish brand awareness.

(Zhang Yaohui, Dean of entrepreneurship school, Jinan University)

WeChat venture is a fast start in short term, but it is only a marketing channel at the beginning stage. Credit risk is relatively large. It is impossible for long-term development to rely solely on WeChat marketing.

Small and focused projects are more popular.

(New Oriental Investment and Acquisition Manager Zhang Shu)

The university students do well in using the Internet to start their own businesses. They know that the campus economy is the breakthrough point and the campus market is very large.

But according to the actual situation of the project, they tend to make big and full rather than small and focused, which leads to the low success rate of College Students' entrepreneurship.

As an investor, when we choose the college students' entrepreneurial projects, we prefer small businesses and focused projects. We have a clear positioning of products and can identify profit points.

In addition, it is worth mentioning that the marketing ability of College Students' entrepreneurial projects is often relatively poor. Many projects choose to find a campus agent to enter the university market, and call it the campus channel. In fact, the barriers of this way are very low.

College Students' Entrepreneurship needs to be studied in macro economy and society.

(Long Ming, vice president of resolution network)

From the current situation of College Students' Internet entrepreneurship, their entrepreneurial projects tend to be more grounded and more based on their own needs.

The drawback is the lack of macroeconomic and social research and the ignorance of conventional business analysis logic.

The analysis of the conventional business model is simply what I want to do, how big the market is in the whole country, how much I can do in this market, and how much I can do in this way.

You make your own A P P venture, so before you do it, you must know the market and make sure you have a good location.

If you are using WeChat public number to start a business, you must pay great attention to WeChat's content, and for a long time.

For college students, I want to say that it is not because the hope ahead is very good that we insist on it, but because we insist on that step before we see the bright hope.