Sichuan College Students Create New Ideas, And Chaoku "School Uniforms" Become Popular Overnight

Who says school uniforms are ugly? Who says engineering students are stupid? The school uniform designed by Huang Zidu, a student of Southwest Jiaotong University, and his friends: a fashionable baseball uniform with the English name "Jiaotong University" on it, instantly became popular! More than 200 sets were sold in just two days through microblog and WeChat; It's hard to register for a driving school, and it's hard to find a good coach? He Chengjia, a student of Chengdu University of Technology, developed a learning car APP (mobile software) and helped more than 100 students find a reliable driving school.

Grasping the market demand, keeping up with the pulse of the times, and making good use of new media, college students in our province are now blowing a new whirlwind of entrepreneurship, and the emerging entrepreneurial new recruit is dazzling.

Chaoku "school uniform" became popular overnight

"Being brave is not fearless, but choosing to face it". Coupled with personalized advertising words, four "autumn uniforms" of Southwest Jiaotong University displayed by student models have become popular in the last two days. The pre-sale information of school uniforms has been published on Weibo and WeChat for just two days, and the number of readers has exceeded 15000, received Orders for more than 250 sets

"There are school uniforms in middle schools, but there are only various T-shirts in universities. We plan to make a 'tall and upscale' school uniform." Huang Zi, a partner of the "school uniform" entrepreneurial team and a senior student of the School of Materials, Southwest Jiaotong University, said that the "school uniform" covers the design concept, clothing selection, contacting manufacturers, selecting models, and marketing, All are completed by the team in cooperation with a campus fashion brand.

They take baseball uniforms as the basic design, and add elements such as the English spelling of Southwest Jiaotong University and the school establishment time, which have both fashion and campus flavor. The number "18" is printed on the back of the four school uniforms, and team member Yang Junhui said the "secret". "This year, Southwest Jiaotong University is 118 years old, and 18 is printed on it, hoping that our alma mater will always be young and energetic."

The people who buy school uniforms in advance include not only students at school, but also seniors and sisters who have graduated, and even teachers. "This school uniform is cool and trendy, but it's not cool and cool. Behind it is a strong complex of Jiaotong University." A student surnamed Wu bought two sets of school uniforms in advance for the first time. He said: "After studying in school for so many years, buying a set of school uniforms designed by students is worth collecting for a lifetime."

Yang Junhui told reporters that the team plans to promote this culture to colleges and universities in southwest China in the next step, "I hope that every student can proudly wear their university uniforms and spend their youth."

　 　 driver's school It's hard to find APP first

"Since the end of May this year, more than 100 students have signed up for the driving school through our" Learner's Car "." On September 23, He Chengjia, a senior majoring in information engineering at Chengdu University of Technology, proudly said. In addition to being a student, he has another identity: CEO of Wulinshan Technology Co., Ltd.

"Xueche Bang" APP is an entrepreneurial project of He Chengjia's team, which won the second prize in the 5th China University Student Service Outsourcing Innovation and Entrepreneurship Competition. When the reporter opened the "Learner's Car Help", he found that the APP mainly includes two parts: driving school information and driving test question bank, among which, the price of the learner's car, location, student evaluation, coach introduction and other information are all available.

"We have received information from 20 driving schools near Chengdu University of Technology in the APP," He Chengjia said. Because the platform is free of charge for driving schools and the driving schools themselves have fierce competition, they were welcomed by driving schools in the process of information collection. He Chengjia's team also conducted a questionnaire survey on 2000 students to analyze user needs and position product functions. After the function is developed, two internal test groups have been established for feedback and collection.

A student who registered for the driving school through the "Learner's Car Help" said, "This app has transparent information, pays a lot of money, and writes clearly when the test is taken; if you charge fees arbitrarily or drag your car to avoid the test, you can expose it directly among students." He Chengjia said laughingly, because he was "trapped in various driving schools" in his sophomore year, Therefore, the idea of using new media to realize comprehensive information and transparent service of driving schools came into being.

Now, this entrepreneurial team has not only registered a company, but also entered the Chengdu Hi tech Zone Venture Park for incubation in August this year. "Our idea is to promote the" Learner's Car Help "from Chengdu universities to universities all over the country."

　 　【 expert Comments]

Make good use of new media to start a new business

"Where there are complaints in the market, there is an opportunity. Whether it is the" Xuechebang "APP or the" school uniforms "of colleges and universities, they have grasped the key point of demand, and made good use of new media to quickly spread their products." Liu Feng, an associate professor of the School of Public Management of Southwest Jiaotong University, is responsible for the school's entrepreneurship education. He believes that the mobile Internet entrepreneurial climax is coming, It is a good time for students to start their own businesses. The disadvantages of traditional students' entrepreneurship of "capital, contacts and experience" are no longer prominent. In the field of new media, students are more business sensitive than social figures. Entrepreneurship will be relatively easy to succeed in some fields where the technical difficulty is not particularly great.