She Invested 324 Million Yuan To Buy Akabon, Korea.

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Xiaobian of the network to introduce to you is 324 million yuan to buy the Korean state of Akbar.

On the evening of September 5th, the company announced that Rhine Fashion Co., Ltd., a wholly owned subsidiary of the group, is going to participate in the Akaka shares.

According to the industry analysis, under the background that the industry is dull and the main business is difficult to improve in the short term, Langer is also actively looking for investment targets on the basis of its main business and hopes to gain more room for growth.

According to the announcement, South Korea Rhine intends to let Jin Xu hold 4 million 272 thousand shares of akakon company's shares, which will occupy about 15.257% of the total share capital of Akbar recently, and intends to participate in 4 million 200 thousand shares of Akbar's private placement. The total investment is expected to total 53 billion 460 million yuan, about 324 million yuan.

If the above matters are successfully implemented, Rhine will become the first largest shareholder of Akbar.

Due to planning the acquisition, the company's stock has been suspended since September 3rd, and the suspension was announced in September 18th.

The bulletin shows that aka bang was founded in 1979. It is the first company specializing in infant clothing and supplies in Korea. It mainly has children's growth products, such as clothing, baby products, skin care products and toys for 0~4 years old children. It has 5 series of brands, and currently has 750 stores in Korea.

Akabon registered the American Akabon trademark in 1985, and in 1996, in Yantai, China, the "Yantai Akabon Clothing Co., Ltd." was established, and more than 80 franchised stores have been opened in China.

Akabon was listed on KOSDAQ in South Korea in January 17, 2002.

In 2013, its income and net profit were 1 billion 165 million yuan and 14 million 830 thousand yuan respectively, the net interest rate was only 1%, the profit level was not high, and Akabon's total occupancy rate in Korea was 16%, ranking second.

1~6 and net profit were 420 million yuan and -4253 million respectively this year, at a loss.

Focus on high-end

The 3 core brands of the market include its own brand "long Zi" and "Rhine", as well as "exclusive" authorized by China.

The company's main product retail price is between 2000~5500 yuan, and is in the first tier of our own high-end women's clothing brand, to a certain extent, it has the ability to compete with the international second tier brands in China.

Nevertheless, with the overall weakness of the consumer market, a group of domestic high-end women's clothing enterprises represented by Langer are strongly affected by many international second tier brands and fast fashion brands, and the performance of high growth for many years has begun to decline.

According to the company's semi annual report, the revenue of the first half of this year was 620 million yuan, down 9.73% compared with the same period last year, and the net profit of the shareholders belonging to the listed company was 97 million yuan, a sharp decrease of 34.85% compared with the same period last year, and its performance was lower than that of the industry.

The company expects 1~9 net profit attributable to shareholders of listed companies will decline by 30%~60%.

For the decline in performance, Langer said that since 2013, the market competition is fierce, the textile and garment industry as a whole is weak, and consumer demand for consumer goods, especially clothing, has gradually increased.

At the same time, the terminal store rent and the cost of employment, including employee compensation and benefits, are also rising.

In addition, the rapid development of Internet technology has made more and more consumers shift from the traditional market to the convenient network market rapidly. The rapid expansion of the sales channels of textile and clothing network has a certain impact on the physical shops.

Faced with the grim situation, the group said it is stepping up the layout of the electricity supplier.

The basic trend in the future is online and offline integration. More physical stores will become places of consumer experience, and more pactions will be realized in virtual space.

In addition, investment and acquisition have become another focus of their breakthrough development.

The acquisition of South Korea's Akabon is to expand the infant clothing and supplies market, and improve the company's industrial chain.

Although Akabon is at a loss in Korea, analysts in the industry say that the birth rate in Korea has been declining or the main reason.

In contrast, China's infant market has great potential.

The children's market in China is still scattered. The market share of the first brand is only 3%, and the competition environment is relatively loose. Especially, the children's brands in department stores and MALL channels have larger development space.

In addition, the relaxation of the second child policy also opens up space for the infant products market.

For this reason, South Korea has strong R & D capability and rich human resources in the Asian fashion industry, and has a great influence and trend in the infant clothing and accessories industry.

According to the strategic layout of long and long term development strategy, through the integration of resources and complementary advantages, we intend to acquire the well-known Korean infant clothing and accessories listed companies, so as to expand the new market of infant clothing and supplies, enrich the product structure, enhance the brand awareness and enhance the company's overall competitiveness.

Some analysts pointed out that the domestic downturn

The cost of environment and the adjustment of organizational structure and management mode in recent years has had a great impact on the company's business performance.

New products in children's products or new business opportunities for the company.

However, performance improvement still takes time.

In addition, whether or not to increase the number of electricity providers or to enter the field of non related diversification, expand new business, the stock is currently only exploring stage, and its effect still needs market inspection.