The Price Of New Clothing Goes Up In Autumn

Here in the world Clothing shoes and hats What the editor of www.net.com introduced to you is that the price of some new clothes doubled this autumn, which is comparable to that of international brands.

With an autumn rain coming, the temperature gradually drops, and the autumn and winter clothes in the shopping mall are gradually updated. However, the citizens who recently bought new products for autumn and winter found that the prices of some domestic clothing brands increased significantly. The reporter saw in the mall today that the price of similar style tops of a high-end women's wear brand was 2000 yuan/piece last year, and this year it was raised to 5000 yuan/piece, close to the price of international first-line brands. According to the analysis of insiders, despite the fall in cotton prices at the beginning of the year, enterprises still need to absorb the 50% increase in cotton in the previous three years. In addition, as domestic enterprises consciously improve brand positioning through pricing.

　 Market Phenomenon Price of Some Clothing Doubles This Autumn

With the end of a rainfall at the weekend, the residents felt the coolness of cooling in the past two days, and the autumn and winter clothes in the shopping mall were also updated. However, citizens who are interested in buying autumn clothing recently found that the price of brand clothing has risen a bit this year. "I tried on a skirt today. During the Spring Festival, the label price of the skirt in this store was about 1500 yuan, but this year, the new style with similar material became 2000 yuan. Although the price of the new product must be higher, I didn't expect to increase so much," said Ms. Lu, a citizen. Ms. Li has the same feeling. Ms. Li plans to buy a coat, and most women's clothing brands are priced at more than 1000 yuan after a round of shopping in the mall. Ms. Li feels that she is really reluctant to buy new products and wear them now, and she has to wait until the end of the year when there is a discount.

How many reporters are at Qingniwa Bridge today market We can see that the price of thin long sleeved shirts used to be in three figures, but now it is generally over 1000 yuan. However, this year's growth of a brand that focuses on high-end women's wear is more obvious. The price of tops of the same material was 2000 yuan/piece last autumn and winter, and 5000 yuan/piece this year. The salesperson said that such a high price was rare. Although the style was beautiful, many repeat customers left without buying the clothes after they tried them out. Ms. Lu, a citizen, said that the pricing of domestic brand clothing is getting closer and closer to the international first tier brands, and some are too expensive. If the price of domestic clothing continues to rise, international brands will be considered.

　　 Price increase is mainly caused by promotion and promotion

Ms. Wang, the sales director of a brand of women's clothing in this city, said that the price of brand clothing will be increased by 5-10% every year due to cost factors. In recent years, the rising labor costs and inventory pressure have become the biggest problem for garment enterprises. In addition, the rising cotton price year by year since 2010 has also made clothing and textile enterprises feel pressure.

By the end of last year, the cumulative increase of cotton had reached 50%. Although the price of cotton fell this year, enterprises still need to gradually digest the cost transmission factors that rose before. Sun Liwu, cotton analyst of Zhuochuang Information, said that this year, the domestic cotton policy was adjusted from purchasing and storing to opening the market, and the cotton market had ended four consecutive years of rising. At present, the futures price is 13000/ton, and the spot price is 15-16000/ton, a new low since 2009. The decline in cotton prices will benefit the textile industry. However, Sun Liwu said that for clothing and textile enterprises, with the strengthening of brand awareness, investment in scientific research and promotion gradually increased, and the impact of raw material costs such as cotton on clothing prices is gradually weakening.

It is worth noting that the shopping mall has increased the frequency of discount and promotion through original festivals such as "store celebration", "anniversary celebration" and "Women's Day", which has also raised commodity pricing invisibly. According to people in the clothing industry, from the past quarterly sales promotion to the present monthly sales promotion, no one paid for a small discount, but only a large discount. Every time there was a discount, promoters had to be recruited. These intangible costs had to be paid by consumers.

The higher the price, the smaller the impact of online shopping on high-end brands

Ms. Wang said that although it was not common for individual products to double their prices, it also reflected that domestic clothing was adjusting its product positioning to meet international standards. At present, many domestic clothing brands have opened stores in Europe, aiming to share the market with European and American brands. Zhu Qinghua, a researcher in light industry of CIC Consulting, also analyzed that, for the purpose of improving brand image, in fact, as a high-end brand, its brand value is more important than its product value. If the price is increased, it may be able to distance itself from some low-end brands.

"Although online shopping has had an impact on physical clothing stores in the past two years, most of the affected stores are low-end fast selling products, mainly designer brands or high-end brands, which are limited by the impact of the Internet." Ms. Wang said that the unit price of fast selling products is generally not more than 500 yuan, while the single price of high-end brands is more than 1000 yuan, and consumers rarely directly purchase products over 1000 yuan, Choose more physical stores to buy after trial fitting. In addition, high-end consumers are not the main group of online shopping, so the sales of high-end clothing have not decreased but increased steadily year by year.

Zhu Qinghua, a light industry researcher at CIC Consulting, believes that there is a greater sales risk in the price rise of domestic clothing brands again in autumn and winter. In fact, one of the advantages of domestic clothing brands is its high cost performance. If the price rises without substantial upgrading of products, consumers are afraid to pay. Moreover, domestic clothing brands are also facing the impact of fast fashion brands. Before the great recovery of the domestic economy, the price rise of domestic clothing brands was not favored by the market.

Zhu Qinghua suggested that online shopping In the prevailing market environment, on the one hand, clothing brands should actively expand their e-commerce channels to diversify their channels and improve their ability to resist risks; On the other hand, the clothing categories of physical stores and e-commerce will be differentiated, and then pricing will be carried out according to the characteristics of different channels. But this needs to be based on the greater influence of clothing brands. Therefore, the most important thing for clothing brands is to establish their own good brand image, and then reasonable pricing.