Amazon Cross-Border E-Commerce Promotes Three Major Improvements To Support Chinese Sellers

Here in the world Clothing shoes and hats The editor of www.amazon.com introduced three major improvements of Amazon cross-border e-commerce to support Chinese sellers.

Amazon China, an ambitious cross-border e-commerce company, held the first "Global Store Opening" seller seminar in Guangzhou this week. At the seminar, teams from Amazon's websites in the United States, Japan, Britain and China met with more than 70 "Global Store Opening" sellers to share the unique resource advantages of Amazon's global market and teach Chinese sellers the unique secrets of success in overseas markets, The operation skills in vertical fields such as consumer electronics, clothing and apparel are discussed in depth.

According to Ye Weilun, vice president of Amazon China, "In 2013 (2013), the number of Chinese sellers who opened stores in the world of Amazon increased by 196%, and achieved more than 560% sales growth in the UK market, of which clothing and consumer electronics are the products with the best reputation in China on Amazon."

The platform is more suitable for heavy quality sellers

In order to better support sellers, the size of Amazon China's business consultant team responsible for the "global store opening" project has tripled and will double by the end of this year.

Amazon China has also established a global network with sites in other countries to serve Chinese sellers who "open stores around the world". The domestic seller support team can provide jet lag free Chinese services for Chinese sellers who "open stores around the world", which not only provides more smooth sales channels for sellers who have engaged in cross-border e-commerce platforms, but also stimulates a large number of traditional sellers to transform to e-commerce.

　　 Jinba Men's Clothing Zhao Jun, the person in charge of overseas business, told reporters that Powerbuster entered Amazon late and officially entered in March this year. However, from the current sales situation, the sales volume of Amazon's platform is relatively high. It has successfully opened the U.S. market for half a year after its launch, with an average monthly growth rate of more than 30%. Zhao Jun attributed this to Amazon, which is mainly aimed at the middle class in the United States, and is relatively matched with the customer base targeted by Powerba.

Compared with Amazon, Powerba opened its store on eBay two or three months earlier, "At present, we think that eBay platform mainly relies on price to win, and can radiate to some underdeveloped countries, such as Russia, Malaysia, etc. Amazon wins mainly by brand, product quality, including brand influence, and it is mainly aimed at some relatively high-end customers in economically developed markets such as North America, Europe, and Japan."

Lu Baochun, general manager of Uxcell, who has been engaged in garment foreign trade for many years, also told reporters that they have used multiple online platforms such as AliExpress and eBay. However, on these platforms, many Chinese sellers have started to compete at low prices without a bottom line in recent years, leading to out of control product quality and difficulty in selling products with better quality. On Amazon, businesses value their accounts and attach importance to quality complaints. Sales increase mainly depends on products rather than sales skills.

It is understood that since Uxcell opened its store in Amazon in 2011, it has basically doubled every year in the past three years. Now Amazon has become the largest channel for Uxcell's foreign trade e-commerce sales.

Support Chinese sellers with three major improvements

Ye Weilun said that another major advantage of Amazon cross-border e-commerce is its warehousing and logistics system, "We see that many Chinese sellers ship their products overseas in small packages at the beginning. It may take 7 days, 14 days or more to ship them from China to the United States. When the sales volume is growing, American customers may request to receive them within one or two days. At this time, they can send the products to the warehouse in the United States in advance, and deliver them immediately after receiving the order."

Lu Baochun said that the cost of using Amazon's overseas warehouse was more than double that of shipping directly from Shenzhen, but compared with the improvement of delivery time, this investment was worth it.

Aiming at the problem of high return and replacement costs of cross-border e-commerce, Ye Weilun pointed out that the first step of improving Amazon's overseas warehouse service (the first step of the franchise store) is to provide secondary packaging services for damaged and returned goods, so that goods without quality problems can be resold.

Next, Amazon will improve a "sales advice" service for domestic sellers. "Amazon has powerful big data analysis capabilities, and can provide sales tips to sellers at any time, such as when to increase inventory, or when a product is sold particularly well in Amazon, and it is suggested that businesses with similar products should intervene. Previously, this part of the work was completed automatically and sent to all sellers by email. But all of them are in English, and many mainland sellers said after reading it I'm too lazy to read such a long email. Amazon China will put this part of the work into Chinese culture to facilitate the better use of mainland sellers. "

On the improvement of payment system, Ye Weilun said that Chinese sellers can now Amazon The platform receives Hong Kong dollars directly, and the next step will be for domestic sellers to receive RMB directly after selling their goods overseas.