Fast Fashion Brand H&M Home Series First Landed In Xi'An

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Xiaobian network to introduce the fast fashion brand H&M home series for the first time landed in Xi'an.

Hennes Mauritz H&M, the world's leading fashion retailer, has been making great efforts this year to expand its fashionable retail territory in the two or three tier cities.

Following the opening of two new stores in Xi'an in June this year, H&M will open its seventh stores in Xi'an in Xi'an's famous fashion destination South Street in September 30th.

The store will be the first store selling HOME family in Xi'an, and has the most complete series of women's wear.

H&M Magnus Olsson, general manager of Greater China and Southeast Asia, said: "we are delighted to further explore the Xi'an market and expand interaction with local consumers.

Xi'an, as a historical capital and fashionable atmosphere, has great potential in the ancient capital of Six Dynasties.

We are delighted to bring the women's wear series and home series to Xi'an, bringing more fashionable choices and new shopping experiences for Xi'an consumers.

In the future, we will continue to integrate into the local market with an open attitude, actively develop potential cities and seek sustainable development in more areas.

H&M century Jinhua Mei Yi store is located in the core position of Xi'an South Street, covering an area of more than 2600 square meters.

The three layer of shopping space provides a wide range of clothing products, from the most fashionable Trend series to daily business, leisure, sports and home life.

In addition, the store also provides men's wear, teenage clothes, children's wear and HOME home series, which greatly enriches the shopping choices of local consumers.

To celebrate the opening of Century Golden Flower Mei Yi store in Xi'an South Street, consumers will have an opportunity to get a promotional card worth 50 yuan on the opening day, and the first 100 customers will have the value of 50 yuan in consumption coupons for the first 100 customers.

The H&M HOME family is dedicated to providing modern homes with comfort and quality. It brings new interest and fashion attitude for consumers to decorate their new homes.

Its autumn series is inspired by the soft Nordic autumn light and ancient English poetry. It combines fresh style and poetic elements to design more detailed products for each room.

And this fall, H&M's women's wear series will bring you a whole new set of practical and feminine charm, which will be applied to the essential items and accessories of women's wardrobe.

Fashion style is the key to H&M's seasonal fashion trend. Pilot blouse, overalls, hunting shirts or hooded windbreaker, with slender sling skirts, Holland shirts, printed chiffon shirts or

Shirt makes a fascinating female charm.

H&M 2014 autumn men's wear series combines Paris's cool personality, London personality and New York's fashion to bring modern fashion to men's wardrobe.

Single product collocation shows rebellious attitude, presenting urban profile and eye-catching detail design.

Since its founding in 1947, H&M has always adhered to the business concept of "offering fashion and quality at a favorable price".

Up to now, H&M has more than 200 stores in mainland China, including 19 in Shanghai, 22 in Beijing and 7 in Shaanxi.

While accelerating the development of the market, H&M is also actively implementing the promise of creating more sustainable fashion.

H&M launched in China last year "

The recycling program encourages customers to bring their idle clothes to H&M stores and regenerate them. Up to now, more than 400 tons of clothing have been recovered in China.