WAL-MART Joint Unionpay Wallet To Open Supermarket Retail O2O Marketing

According to the China UnionPay "UnionPay wallet" business person in charge, from September 27th to October 2nd, the majority of UnionPay card holders through the UnionPay wallet mobile phone client or UnionPay wallet website, in my name under the UnionPay card download and bind WAL-MART special coupons, WAL-MART UnionPay card

At that time, you can enjoy RMB 300 yuan and 62 yuan for the UnionPay card, and enjoy 300 yuan and 88 yuan for the consumption of the UnionPay IC card.

It is worth noting that this time

The preferential activities launched by the "UnionPay wallet" cover the whole country, including nearly 400 brand stores, such as good Mart stores, Sam's members' stores, and WAL-MART stores.

Jointly launched the UnionPay to launch this preferential activity is WAL-MART's bold attempt in the Chinese market O2O innovative marketing, and for WAL-MART almost all stores of all products, strength is unprecedented.

It is understood that the "UnionPay wallet" is an open, comprehensive, multifunctional innovative product and service platform launched by China UnionPay to improve cardholders' service. Based on cloud value-added services, it offers discount services, integrals, e-tickets and other marketing services.

Popularly speaking, the UnionPay wallet is not a simple wallet, but "an electronic card pack full of coupons".

The cardholder completes the link between UnionPay wallet and UnionPay card on mobile equipment and downloads coupon resources. When the credit card is consumed, it can enjoy preferential rights such as standing and reduction simultaneously. It does not need to carry paper coupons or entity score cards. It is very simple.

"UnionPay wallet" revolutionary special leaflet

Recently, various wallet products based on mobile Internet emerge in endlessly.

"UnionPay wallet" is attracting more and more businesses and users' attention due to its UnionPay background, online marketing and offline consumption O2O innovation. Business super retailing is also one of them.

Compared to the traditional marketing method of sending flyers to residents' mailboxes, the "UnionPay wallet" based on mobile clients and the Internet can not only help WAL-MART supermarkets and other supermarkets to save large amounts of leaflet printing and distribution costs, improve efficiency, but also help businesses reach young consumers who have no time to take care of mailboxes.

China UnionPay can even help businesses to achieve precise marketing based on huge data systems.

After a comparison of its marketing activities on different Internet platforms, a catering business stationed in the UnionPay wallet surprised to find that the coupon acceptance rate issued through the UnionPay wallet ranked first in its multi platform cooperation.

It is reported that the acceptance rate of traditional paper coupons is only about 3% - 10%, and the "UnionPay wallet" is closely related to the daily credit card payment, and even can reach 100%.

A retail industry analyst believes that a substantial increase in the acceptance rate, on the one hand, will benefit from the combination of the service function of "UnionPay wallet" and big data, which can provide more accurate crowd screening for merchants. On the other hand, users can download coupon wallet coupons, and enjoy preferential content acceptance when using credit card payment.

In addition, the analyst recommends that businesses can follow WAL-MART's attempt to cooperate with the "UnionPay wallet": the hardware requirements of "UnionPay wallet" are very low, businesses can only support payment by UnionPay POS, and the UnionPay has billions of cardholders, with wide coverage and large number of users. This huge customer resource is also a resource that merchants can use.

It is understood that there are more than 10000 cooperative merchants in UnionPay wallet, including Shell, Watsons, DQ ice cream, Pacific Coffee and other benchmarking businesses.