Classification Of Salesmen In Clothing Store

Many clothing store operators, in order to make customers satisfied with shopping, actively participate in sales tasks during the operation of clothing stores, and serve the value of merchandise sales to win consumers' favor.

What are the sales skills of clothing store salesmen? Let's take a look together.

1, the psychology and principles of service

Since the goal of sales is the two consumption of customers, the process of service is the continuous cycle before buying, then buying and then buying. The work of service is indispensable in any stage of purchase, and it has mutual influence.

In other words, before providing customer service, business personnel must strongly realize that the value of service is symbiotic and mutually beneficial, providing the most appropriate service content and giving customers the most satisfactory service.

People's understanding of objective things starts with perceiving their external forms and gradually understands their essence.

In contact with other people, especially for the first time, the instrument is an important attraction factor. It is usually called the first impression. It often leaves people with psychological feelings of one kind or another, and affects the development of the relationship between them.

Instruments and manners

It refers to the outside and action of a person, usually including body appearance, dress and clothing, station and walk inside and outside the store.

The manner in which a salesperson behaves will first leave a good or bad impression on the customer, which will play an important role in the psychological change of the customer and to a certain extent affect the sales work.

A good salesperson should have a healthy, neat, bright, simple and affable image.

Language

When receiving customers, business people can not get away from the language at any moment. Can business people use language well and pay attention to language art, which directly affects service quality and store reputation.

Therefore, in the whole process of sales, business people should speak accurately, vividly and use civilized language.

When customers enter the jewelry store for a moment, business people start interacting with customers.

Business people will think about how to sell goods to customers, and customers will decide whether to buy goods with rational decisions and perceptual psychology. In this process, a marketing behavior between business people and customers is formed.

Therefore, from the standpoint of salesmen, we can not fail to understand the mode of buying behavior of customers, and develop customer service skills of personal characteristics in response to customer behavior patterns.

The psychological stage of customer purchasing decision behavior

When deciding whether to buy a particular product, a customer will go through 7 psychological stages, from the desire to pay attention to the desire to purchase goods or stores, and to compare the desire to buy goods, and to evaluate the buying behavior of goods or stores. Finally, when customers leave the store or make the goods feel satisfied with shopping, we call it the eight stage of customer shopping psychology as a whole.

Mastering sales opportunities

Transformation of refusal to buy attitude

According to the customers with different types of rejection, the corresponding pformation methods are adopted respectively.

Consumers who refuse to buy attitudes generally are not very firm in their refusal. Therefore, salesmen should focus on providing new characteristics of such products to consumers and changing the psychological impression of consumers.

If a customer who really refuses to buy, if there is any possibility of changing his attitude, he should try his best to relieve his mental obstacle. If he can not change his attitude, he should avoid his main problems as soon as possible, guide the attention of the consumers in time, and turn to the similar products purposefully.

Customers with implicit refusal attitude have certain purchase needs. As long as proper guidance is made and the positive factors in purchase attitude are strengthened, it is possible to change their attitude of refusing to buy.

4. Handling customer complaints.

There are three general factors that result in customer complaints: Commodity factor, service factor and store factor.

In handling customer complaints, three principles should be grasped: respecting customers, grasping the core of problems, and putting forward solutions.