2015 New Clothing Launches

Recently, Keqiao District 2015/BRLOOTE, a leading clothing and apparel enterprise in Zhejiang, has returned to its original spring and summer conference. We are committed to building the first brand of China's light luxury men's clothing. Luxury goods And fast fashion, positioning the new middle class men, online and offline O2O The marketing mode is famous. This conference attracted more than 200 people from all over the country to participate in the clothing industry. Among them, there are many famous media masters such as "ghost feet seven" and Tmall electric giant.

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Shaxi is a strong town in the leisure clothing industry. "Casual wear" has always been an eye-catching business card in Shaxi. But in recent years, as the market is changing rapidly, labor costs are rising and the overall profits of the industry are declining, the traditional production and sales mode makes Shaxi's traditional clothing industry face a big challenge. The transformation and upgrading of industry has become an urgent task for the town government and clothing enterprises. Shaxi is taking the "cultural creativity", "design research and development" and "e-commerce" as the starting point to promote the transformation and upgrading of the garment industry.

Facing the problems of low industrial chain, low technology content, lack of independent brand and lack of high technology talents in Shaxi garment industry, in order to upgrade the core competitiveness of garment industry and speed up the transformation and upgrading of industries, Shaxi town applies the concept of cultural creativity to build a new industrial body, and extends the brand value of China's casual wear town in the light of "politics, industry, learning and research". Shaxi started the creative and R & D City Project of China's casual wear last year.

In response to the need for transformation and upgrading of the garment industry in Shaxi, the creative R & D city will set up several public service platforms, involving e-commerce, design and research, textile inspection and designer training. At the same time, we will also build exhibition centers, comprehensive shopping malls and headquarters economic buildings. Those SMEs who can not afford designers or professional brand planning teams can get professional technical guidance from here.

In order to solve the problem of talents, the second phase of the creative research and development city, the Shaxi textile and Clothing Institute, was jointly established by Zhongshan Polytechnic and Shaxi polytechnic school to cultivate professionals. According to the introduction, the college will officially enroll in September this year. It will provide counterpart training for Shaxi's garment industry in the transformation and upgrading of new and high technology and professional talents, with clothing design, e-commerce, marketing planning, clothing testing, cloth research and development and other majors. According to the briefing, the creative city will be completed in four phases, and the first, second phase is basically completed. The creative R & D city will develop into a garment creative industry park that integrates designer's dream workshop, designer training center and design outsourcing base.

The creative park organically combines industrial clusters with urban functions, and is committed to building an industrial environment suitable for industrial development and entrepreneurship. When the creative park is completed and put into operation, there will be a number of design universities and enterprises, e-commerce, fashion culture communication and creative, brand and technology innovation enterprises. It will cultivate and provide "high, precise and sharp" talents for enterprises, and will create a first-class industrial park with distinctive characteristics.