Shun Feng Layout Cold Chain Logistics To Increase Profit Space For Itself

In September 25th, SF EXPRESS limited released the "Shun Feng Leng Yun" brand in Shanghai, indicating that it would provide a one-stop supply chain solution for the fresh food industry customers.

It is understood that Shun Feng cold pportation is based on the integration of existing logistics, electricity suppliers, stores and other resources, providing fresh food industry customers with cold storage, cold pportation trunk, cold pportation home, fresh food sales, supply chain finance and other one-stop solutions.

In May 2012, SF's own business platform "Shun Feng optimization" was launched, and SF began to plan its layout in the cold chain logistics field.

In December 2013, SF set up the food supply chain division, and gradually launched the "warehouse dry distribution and marketing" integrated industry solution.

In September this year, the cold storage and pfer functions of SF Shanghai and Xiamen cold storage were also officially launched.

By the end of this year, a total of 10 B2C refrigerators will be opened, including Beijing, Guangzhou, Shenzhen, Wuhan and Chengdu.

At present, the main target of Shun Feng Leng Yun is still SF preferred, but the company has gradually introduced other e-business customers, such as Yi Guo network, ice cream, ice cream and so on.

According to the company, in SF, fresh products can cover 54 cities throughout the country. The fresh goods in the Shanghai warehouse can also be sent to Beijing warehouse in batches and small quantities.

Li Dongqi, vice president of SF EXPRESS, told reporters that due to the strong market potential of cold chain logistics, Shun Feng has used cold chain logistics as an important strategic business pillar of the company.

"In China, the comprehensive cold chain circulation rate is only about 19%, and the comprehensive cold chain circulation rate of developed countries such as the United States and Japan has exceeded 9."

At the same time, China's cold chain logistics enterprises are small and scattered, the cost is high, and the service levels are not uniform. This also lets SF smell opportunities.

"

The largest cold chain logistics company in China has an annual sales volume of more than ten billion yuan, and the industry concentration is quite low, "Li Dong Qi said." cold chain is a capital intensive industry with considerable investment.

And many domestic cold chain enterprises for more than ten years, annual income is also 100 million -2 billion yuan, Shun Feng hopes to make use of existing resources, in this field to go faster.

Although he does not want to disclose specific income, he said that Shun Feng Leng Yun is currently in the top ten of the cold chain logistics industry in China, and "Shun Feng preferred" has less than 2% damage rate after entering the warehouse.

In the view of Wu Guoli, President of SF EXPRESS food supply chain, the characteristic of cold chain logistics is that we must first build more warehouses in the whole country. "Usually a six thousand square meter cold store needs 20 million yuan of capital investment."

Because of the high cost, many logistics enterprises have built multiple warehouses, and they have no capability to build the floor match, which undoubtedly affects the quality of pportation services.

And Shun Feng has a perfect warehouse layout in the whole country. In many cases, it can pform the common warehouse into a cold storage, thereby saving the cost. In addition, SF has already built more comprehensive distribution resources in the whole country, so it can quickly exert itself in the cold chain field.

Here

On the other hand, the "Hey customer" store has become another key link of SF's cold pportation.

In the company's vision, because fresh food can not be deactivated, when customers can not collect goods in time, Shun Feng can pport the customers as the "buffer" area of the merchandise, which is taken by customers to pick up their own doors or delivered to the door by the hey customers.

In addition, because fresh food packaging materials are more complex, hey customers can also undertake the function of material recovery.