Taobao'S Sales Volume Is Low.

September 29th, a few days ago,

Net announced that it will adjust the price of low-priced goods and sales logic.

In the future, sales and evaluation of some low-priced goods from Taobao will no longer affect sellers' points and credit points.

Low price commodity evaluation, sales volume calculation logic adjustment announcement

Taobao said

It mainly involves two situations:

First, the sales volume will be normally accumulated if the buyer pays the order of less than 1 yuan, but the user evaluation may not be all accumulated.

If the buyer's Taobao account is bound to a valid cell phone, the buyer and seller's evaluation will normally accumulate.

However, if the buyer's Taobao account does not bind a valid cell phone, the seller's evaluation of such orders can only be accumulated to 250.

Second, if the buyer's final payment price is less than 70 percent off of the fixed price (set commodity fixed price) and the order which pays less than 5 yuan,

And the assessment is not cumulative.

In this case, if the buyer is also paying an order less than 1 yuan, sales and evaluation will not be accumulated.

It is reported that the cumulative sales and evaluation will produce corresponding credit score and store score.

If the sales volume and evaluation generated by the order are not accumulated by Taobao, this part of the order will not let the seller get credit score and store score, which can not help sellers improve their ranking in Taobao search.

A seller believes that Taobao's adjustment shows opposition to ultra low price sales.

It is hoped that the rapid sale of credit points and store points by means of low price sales will enhance the impact on Taobao search rankings and get more traffic in the station.

"At the same time, it can crack down on sellers who sell prestige through ultra low price sales.

The current rules show that the sale of goods below seventy percent off and the selling price below 5 yuan will affect the display of Taobao's search product. "

However, some sellers pointed out that commodity prices are closely related to the category of business, and sellers of cheap commodities will also be affected.

Taobao has explained the specific rules and concepts of the adjustment.

Taobao official stressed that the buyer's order payment price is the cost of buyer's actual order payment after the influence of postage, shop coupons, gold coins, discount of single products and other factors.

"For example, the price of the goods sold by the seller is 1 yuan, and the buyer spent 5.8 yuan to buy the goods after the gold coin was used. This includes 5 yuan postage, and the buyer pays 0.8 yuan for the order.

This situation is handled according to the buyer's order of less than 1 yuan.

In order to determine the payment price of each item, Taobao proposed that if the buyer used the collocation package, the fill up tool, or chose multiple orders in the shopping cart, the payment amount of each order should be calculated according to the equal proportion.

That is to say, the sum of payment per sub order is equal to the sum of the total order payment divided by the sum of the total price of each commodity, and then multiplied by the price of a single commodity.

It is understood that after the adjustment of the rules, when the buyer paid the order below the price of 1 yuan, if the buyer did not bind the valid mobile phone account when the Taobao account was paid, the buyer's orders would generate up to 250 accumulative points at the seller's side.

That is, the corresponding credit score and store score of the 250 orders will be accumulated. The subsequent evaluation will no longer affect the seller's credit score and store score, but these evaluations can be displayed normally.

The calculation logic of this user evaluation is illustrated by Taobao.

"A seller's commodity A has 200 orders in the past 30 days, and the price of the order is 0.8 yuan, and its commodity B has 100 orders for nearly 30 days. The price is 0.6 yuan. Assuming that the 300 orders correspond to the buyers who are not bound with the valid mobile phones, the seller's evaluation can accumulate up to 250 credit scores and store points.

The credit evaluation of the other 50 orders will be displayed normally, but credit score and store score will not be counted.

In response to the second adjustments, Taobao also explained by example.

"If Taobao's price is set at 17 yuan for a commodity, and the price for an order is 4.8 yuan, which is less than 70 percent off of the price, the order sales volume, credit score and store score will not be accumulated.