Classic & Family Global Project Startup

In 1966,

Rubber company started its legendary business history in Anaheim, California.

The simple canvas shoes produced in California have a simple slogan: if you love Vans, tell your friends!

This slogan is rooted in California beach.

They began to get the attention of the whole United States and even more countries.

Before long, skateboard enthusiasts found that rubber outsole and solid shoe structure of Vans shoes can help them to finish skateboarding better.

Nearly half a century later, from the first shoe Authentic of Vans, Vans Classics has now evolved into a complete product line, which represents the essence and core of Vans.

Last year in China, we also photographed young people with some ideas. This year, we continued to invite three domestic photographers in three months to shoot their friends who love Vans.

Just like the original

The slogan was born at the beginning.

If you love this Classic & Family, don't forget to tell your friends to enjoy it.

In September, Zhang Liangyong from Shenzhen brought us to southern China.

Skateboarding and surfing are all ways to be free. Both at the seaside and in the suburbs, Zhang Liang's friends can find their own fun, and the simple way of life brings them the most pure happiness.