Jinjiang, Fujian: Leading Enterprises Take The Lead In Breaking Through The Shoe Clothing Industry, Ordering Quantity To Rebound

Above:

The sports shoes workshop of 31st degree (China) Co., Ltd. (photo taken in September 20th).

Below: due to the sluggish market, the production of a shoe and clothing enterprise in Jinjiang is in a semi shutdown state (photo taken in 2012).

In the second half of 2012, the sports footwear industry in Jinjiang, Fujian, has been caught in the "cold winter" in the second half of 2012, and the enterprises are facing pressure from different levels.

In order to tide over difficulties, Jinjiang enterprises have successively carried out capacity restructuring and differentiated marketing.

By optimizing products, building brands, improving consumer experience and other ways to achieve growth in performance.

After two years of "de Stocking" pains, in the first half of 2014, some leading enterprises in Jinjiang have taken the lead in breaking through, showing signs of "stop and pick up". Some two or three line brands are accelerating, and the structural differentiation of sports footwear industry is accelerating.

As the leading enterprise of sports shoes and clothing in China, the 2014 half year report released by Anta showed that the company's operating income was 4 billion 120 million yuan, up 22.4% over the same period last year. Net profit 803 million yuan, an increase of 28.3%, reversing the declining trend in the past two years.

and

Another large sports brand, 360 degrees, increased by 8% in 2014. Although it still has a gap from the previous two years, it has already gone out of the downturn.

According to the monitoring data of Jinjiang economic and Trade Bureau, under the leadership of the industry leader, the performance of leading sports enterprises in Jinjiang in the first half of 2014 showed a resumption of growth. The output value of Enterprises above Designated Size in Jinjiang footwear industry increased by 10.7%, and the textile and garment industry increased by 13.2%.

Shoes and clothing industry to stop the fall to warm Jinjiang China shoes e - commerce center sales staff in the network sales (September 21st photo).

In the second half of 2012, the sports footwear industry in Jinjiang, Fujian, has been caught in the "cold winter" in the second half of 2012, and the enterprises are facing pressure from different levels.

In order to tide over difficulties, Jinjiang enterprises have successively carried out capacity restructuring and differentiated marketing.

By optimizing products, building brands, improving consumer experience and other ways to achieve growth in performance.

After two years of "de Stocking" pains, in the first half of 2014, some leading enterprises in Jinjiang have taken the lead in breaking through, showing signs of "stop and pick up". Some two or three line brands are accelerating, and the structural differentiation of sports footwear industry is accelerating.

As the leading enterprise of sports shoes and clothing in China, the 2014 half year report released by Anta showed that the company's operating income was 4 billion 120 million yuan, up 22.4% over the same period last year. Net profit 803 million yuan, an increase of 28.3%, reversing the declining trend in the past two years.

and

Another large sports brand, 360 degrees, increased by 8% in 2014. Although it still has a gap from the previous two years, it has already gone out of the downturn.

According to the monitoring data of Jinjiang economic and Trade Bureau, under the leadership of industry leaders, the performance of Jinjiang sports brand leading enterprises in the first half of 2014 showed a resumption of growth. The output value of Enterprises above Designated Size in Jinjiang footwear industry increased by 10.7%, and the textile and garment industry increased by 13.2%.